VP, Associate Creative Director, Copy
Neon Nyc, New York, NY, United States
VP Associate Creative Director (VP ACD)
The VP Associate Creative Director oversees the art and copy teams and ensures quality of content and style to meet the client’s marketing strategies and objectives. With their account partner, they share responsibility for brand strategy, team cohesion, client management, and creative quality. The VP ACD realizes the importance of developing great work as well as great people. They are ambassadors of the agency internally and externally.
ESSENTIAL FUNCTIONS Strategic Thinking: Bring and maintain knowledge and understanding of client products, marketing objectives, and promotional activities to evaluate work in the current marketing environment. Understand marketing plans, objectives, and strategies, and how success will be measured. Contribute innovative ideas and tactics appropriate to client marketing strategy. Participate in strategic and tactical meetings to develop effective campaigns reflecting the clients objectives. Generate new and innovative creative strategies and ideas to meet creative objectives.
Oversee the team from inception to final product ensuring quality of content and style to meet client marketing strategies and objectives.
Creation and Execution: Develop smart, single‑minded ideas that are on strategy. Work collaboratively with creative and account partners. Direct members of staff to ensure proper production of campaign elements.
Execution: Command the workflow and conceptual direction for the account.
Cross‑functional Collaboration: Collaborate and communicate with team members productively to ensure goals are met and to attain/maintain the creative vision outlined for the agency.
Staffing: Participate in interviewing and hiring processes to find the right fit and talent.
Team Management & Development: Hire and retain highly capable people while fostering diversity and career development.
Business Management: Responsible for establishing and maintaining the reputation of the company as a creative leader.
Client Management: Develop strong client relationships through participation in market research, presenting creative concept development, and strategic direction.
Resource Management: Ensure creative employees are billable and fully utilized to increase productivity and efficiency.
Relationship Management: Coordinate creative materials across other disciplines.
JOB DUTIES & RESPONSIBILITIES Strategic Thinking
Possesses an in‑depth understanding of the assigned account, treatment category, and relevant physician specialties.
Work with account and creative senior management to develop overall marketing strategies.
Knowledge of product, market & position ensures sound strategic planning, timely & accurate implementation, good service, financial control and a solid client relationship.
Partners with clients to understand brand, messaging, & creative vision.
Consistently surpasses client expectations.
Possesses the ability to take abstract concepts and empower project teams to create cutting‑edge concepts or designs that are user‑friendly, representative of the client’s goals, and within brand guidelines.
Participates in development of Brand personality, positioning, and creative briefs.
Execution
Manages and carries out photo shoots, video and film production, with assistance from reports.
Organizes thoughts effectively, communicates them well.
Places emphasis on quality control and adherence to deadlines.
Exhibits decisive problem solving ability.
Relationship Management
Ensures the account team member thoroughly understands creative concepts so that they are committed to selling them to the client.
Coordinates and works with account management and copywriter in identifying and obtaining information needed to carry out assignments.
Mentors all reports and arranges periodic reviews to ensure personal goals are being met.
Business Management
Ensures that all materials required for production are available and meet correct specifications.
Supervises and mentors art directors, senior art directors, and art supervisors and/or copywriters, senior copywriters, and copy supervisors on multiple brands.
Helps set priorities and manages workloads so that assignments are completed within timeframes.
Cooperates with production, ensuring quality work that is completed as designed, on time, without error and on budget.
Maintains current knowledge of production personnel, freelance art directors and/or copywriters, photographers, illustrators, directors, and talent; recommends those best suited to achieving desired results.
Develops and participates in compelling and captivating presentations.
Makes sound, timely decisions about final changes to work in progress.
Demonstrates full understanding of Vantage/billing process and timely reporting of hours.
EDUCATION Marketing, Advertising, Communications, or Related Field.
LICENSES & CERTIFICATIONS N/A
EXPERIENCE 10 years in Marketing/Advertising Business.
KNOWLEDGE & SKILLS
Word Text Programs.
Solid knowledge of word text programs.
COMPETENCIES
Communication – Is attentive and shows interest in the subject; Expresses ideas clearly and accurately.
Problem Solving – Shows interest in finding the cause of problems, looks for and chooses effective solutions and takes necessary action to resolve them.
Teamwork – Ability to work effectively in a team environment to build and foster collaborative environment.
Managing – Delegates responsibilities and fosters a collaborative environment to work with others.
Leadership – Shows the ability to communicate a vision or goal to others and lead them toward achieving it; pushes for action and results, and wins the support and help of others.
Interpersonal Skills – Is able to establish and maintain rapport and build relationships with others.
Salary Range $160,000 to 220,000 Annually. The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
ABOUT THE COMPANY Part of the IPG Health network, AREA 23 is a full‑service agency focused on pushing creativity and invention in healthcare marketing to new heights. Its "What If" way of working provides a framework for breakthrough ideas that truly drive innovation and keep clients ahead of industry trends. AREA 23 has been consistently recognized with the highest industry awards and honors, including three Grands Prix at Cannes Lions and "Healthcare Agency of the Year" at Cannes Lions in 2017, 2020/2021 and 2022, and "Global Health Agency of the Year" and "Global Pharma Agency of the Year" at the 2022 London International Awards. The agency was also recognized as the #1 most creative agency in the world on The Drum’s 2023 World Creative Rankings – the first time a healthcare agency has secured the top spot in the U.S. and global leaderboards.
EEO STATEMENT It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability or any other basis prohibited by applicable federal, state or local law. EOE/AA/M/D/V/F.
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ESSENTIAL FUNCTIONS Strategic Thinking: Bring and maintain knowledge and understanding of client products, marketing objectives, and promotional activities to evaluate work in the current marketing environment. Understand marketing plans, objectives, and strategies, and how success will be measured. Contribute innovative ideas and tactics appropriate to client marketing strategy. Participate in strategic and tactical meetings to develop effective campaigns reflecting the clients objectives. Generate new and innovative creative strategies and ideas to meet creative objectives.
Oversee the team from inception to final product ensuring quality of content and style to meet client marketing strategies and objectives.
Creation and Execution: Develop smart, single‑minded ideas that are on strategy. Work collaboratively with creative and account partners. Direct members of staff to ensure proper production of campaign elements.
Execution: Command the workflow and conceptual direction for the account.
Cross‑functional Collaboration: Collaborate and communicate with team members productively to ensure goals are met and to attain/maintain the creative vision outlined for the agency.
Staffing: Participate in interviewing and hiring processes to find the right fit and talent.
Team Management & Development: Hire and retain highly capable people while fostering diversity and career development.
Business Management: Responsible for establishing and maintaining the reputation of the company as a creative leader.
Client Management: Develop strong client relationships through participation in market research, presenting creative concept development, and strategic direction.
Resource Management: Ensure creative employees are billable and fully utilized to increase productivity and efficiency.
Relationship Management: Coordinate creative materials across other disciplines.
JOB DUTIES & RESPONSIBILITIES Strategic Thinking
Possesses an in‑depth understanding of the assigned account, treatment category, and relevant physician specialties.
Work with account and creative senior management to develop overall marketing strategies.
Knowledge of product, market & position ensures sound strategic planning, timely & accurate implementation, good service, financial control and a solid client relationship.
Partners with clients to understand brand, messaging, & creative vision.
Consistently surpasses client expectations.
Possesses the ability to take abstract concepts and empower project teams to create cutting‑edge concepts or designs that are user‑friendly, representative of the client’s goals, and within brand guidelines.
Participates in development of Brand personality, positioning, and creative briefs.
Execution
Manages and carries out photo shoots, video and film production, with assistance from reports.
Organizes thoughts effectively, communicates them well.
Places emphasis on quality control and adherence to deadlines.
Exhibits decisive problem solving ability.
Relationship Management
Ensures the account team member thoroughly understands creative concepts so that they are committed to selling them to the client.
Coordinates and works with account management and copywriter in identifying and obtaining information needed to carry out assignments.
Mentors all reports and arranges periodic reviews to ensure personal goals are being met.
Business Management
Ensures that all materials required for production are available and meet correct specifications.
Supervises and mentors art directors, senior art directors, and art supervisors and/or copywriters, senior copywriters, and copy supervisors on multiple brands.
Helps set priorities and manages workloads so that assignments are completed within timeframes.
Cooperates with production, ensuring quality work that is completed as designed, on time, without error and on budget.
Maintains current knowledge of production personnel, freelance art directors and/or copywriters, photographers, illustrators, directors, and talent; recommends those best suited to achieving desired results.
Develops and participates in compelling and captivating presentations.
Makes sound, timely decisions about final changes to work in progress.
Demonstrates full understanding of Vantage/billing process and timely reporting of hours.
EDUCATION Marketing, Advertising, Communications, or Related Field.
LICENSES & CERTIFICATIONS N/A
EXPERIENCE 10 years in Marketing/Advertising Business.
KNOWLEDGE & SKILLS
Word Text Programs.
Solid knowledge of word text programs.
COMPETENCIES
Communication – Is attentive and shows interest in the subject; Expresses ideas clearly and accurately.
Problem Solving – Shows interest in finding the cause of problems, looks for and chooses effective solutions and takes necessary action to resolve them.
Teamwork – Ability to work effectively in a team environment to build and foster collaborative environment.
Managing – Delegates responsibilities and fosters a collaborative environment to work with others.
Leadership – Shows the ability to communicate a vision or goal to others and lead them toward achieving it; pushes for action and results, and wins the support and help of others.
Interpersonal Skills – Is able to establish and maintain rapport and build relationships with others.
Salary Range $160,000 to 220,000 Annually. The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
ABOUT THE COMPANY Part of the IPG Health network, AREA 23 is a full‑service agency focused on pushing creativity and invention in healthcare marketing to new heights. Its "What If" way of working provides a framework for breakthrough ideas that truly drive innovation and keep clients ahead of industry trends. AREA 23 has been consistently recognized with the highest industry awards and honors, including three Grands Prix at Cannes Lions and "Healthcare Agency of the Year" at Cannes Lions in 2017, 2020/2021 and 2022, and "Global Health Agency of the Year" and "Global Pharma Agency of the Year" at the 2022 London International Awards. The agency was also recognized as the #1 most creative agency in the world on The Drum’s 2023 World Creative Rankings – the first time a healthcare agency has secured the top spot in the U.S. and global leaderboards.
EEO STATEMENT It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability or any other basis prohibited by applicable federal, state or local law. EOE/AA/M/D/V/F.
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