Senior Director Marketing, Neurology Customer Experience
Regeneron Pharmaceuticals, Inc, Sleepy Hollow Trailer Village, AZ, United States
Overview
The Senior Director Marketing, Neurology Customer Experience, will contribute to the success of our emerging Neurology Business Unit and report to the Executive Director, Marketing. This person will implement the approved Brand plan and lead the development and implementation of strategic and tactical plans/programs related to our customer experience across the omnichannel environment for both HCP and consumer audiences for the upcoming launch in Myasthenia Gravis.
This role is responsible for leading the creation of an omnichannel strategy and execution across both HCP and consumer audiences. This includes developing and implementing content strategy across customer groups: Physician / physician groups, Patients / caregivers. Develop deep insights through an understanding of customer preferences to shape our content strategy and direct the team to implement across customers. Lead a team to deliver HCP and patient content with a passion for curated customized content across the customer journey.
Responsibilities
For HCPs, focus on content production delivered through all digital channels for non-personal from home office initiatives as well as Next Best Action through Veeva CRM for field communication to their customers.
For patients, focus on activating patients by broadening awareness while continuing to drive/maintain brand awareness. This includes advertising across all relevant media channels. Significantly increase digital content offerings and enhance CRM programs to include lead generation and adherence.
Ensure marketing processes and programs align with corporate guidance, as well as regulatory, legal, and ethical guidelines.
Lead and provide development opportunities for direct reports.
Collaborate with cross-functional teams including the brand team, Market Access, Insights and Analytics, and Commercial IT.
Monitor spending against budget and manage projects to agreed-upon timelines, budgets, and scope.
Qualifications & What May Be Right For You
Experience with a digital asset management system and Salesforce Cloud.
Expertise in behavioral science is a plus.
Demonstrated leadership and experience managing teams.
Strong communication skills and the ability to present well, articulating complex strategies to partners at all levels, including Senior Leaders, regardless of technical background.
Ability to manage multiple projects in a fast-paced environment with quick decision making and clear direction.
Organizational agility and the capability to reprioritize based on external or internal changes.
Ability to work effectively with team members across departments and with agencies.
Requirements To be considered for this role, you must have a Bachelor’s Degree; MBA is preferred. The ideal candidate should have a minimum of 15 years of progressive experience in biologics marketing and omnichannel strategy development and execution in the life sciences. Neurology experience is preferred, and Myasthenia Gravis or Neurology Rare Disease experience is a plus. Onsite presence in Sleepy Hollow, NY is required 4 days a week.
Benefits & On-site Policy Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We have an inclusive culture that provides comprehensive benefits, which vary by location. In the U.S., benefits may include health and wellness programs (including medical, dental, vision, life, and disability insurance), fitness centers, 401(k) company match, family support benefits, equity awards, annual bonuses, paid time off, and paid leaves (e.g., military and parental leave) for eligible employees at all levels. For additional information about Regeneron benefits in the US, please visit https://careers.regeneron.com/en/working-at-regeneron/total-rewards/. For other countries’ specific benefits, please speak to your recruiter.
Please note that at Regeneron, many roles are required to be performed on-site. Please speak with your recruiter and hiring manager for more information about on-site policy and expectations for your role and location.
Equal Employment Opportunity Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.
Salary & Location Please note that the salary range and location details are provided for transparency. Salary Range (annually):
$216,100.00 - $360,200.00 . If you are outside the U.S., Japan, or Canada, please speak with your recruiter about salaries and benefits in your location.
Background Checks Please note that certain background checks will form part of the recruitment process. Background checks will be conducted in accordance with the law of the country where the position is based, including the type of background checks conducted. The purpose is to verify information such as identity, right to work, and educational qualifications prior to the commencement of employment.
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This role is responsible for leading the creation of an omnichannel strategy and execution across both HCP and consumer audiences. This includes developing and implementing content strategy across customer groups: Physician / physician groups, Patients / caregivers. Develop deep insights through an understanding of customer preferences to shape our content strategy and direct the team to implement across customers. Lead a team to deliver HCP and patient content with a passion for curated customized content across the customer journey.
Responsibilities
For HCPs, focus on content production delivered through all digital channels for non-personal from home office initiatives as well as Next Best Action through Veeva CRM for field communication to their customers.
For patients, focus on activating patients by broadening awareness while continuing to drive/maintain brand awareness. This includes advertising across all relevant media channels. Significantly increase digital content offerings and enhance CRM programs to include lead generation and adherence.
Ensure marketing processes and programs align with corporate guidance, as well as regulatory, legal, and ethical guidelines.
Lead and provide development opportunities for direct reports.
Collaborate with cross-functional teams including the brand team, Market Access, Insights and Analytics, and Commercial IT.
Monitor spending against budget and manage projects to agreed-upon timelines, budgets, and scope.
Qualifications & What May Be Right For You
Experience with a digital asset management system and Salesforce Cloud.
Expertise in behavioral science is a plus.
Demonstrated leadership and experience managing teams.
Strong communication skills and the ability to present well, articulating complex strategies to partners at all levels, including Senior Leaders, regardless of technical background.
Ability to manage multiple projects in a fast-paced environment with quick decision making and clear direction.
Organizational agility and the capability to reprioritize based on external or internal changes.
Ability to work effectively with team members across departments and with agencies.
Requirements To be considered for this role, you must have a Bachelor’s Degree; MBA is preferred. The ideal candidate should have a minimum of 15 years of progressive experience in biologics marketing and omnichannel strategy development and execution in the life sciences. Neurology experience is preferred, and Myasthenia Gravis or Neurology Rare Disease experience is a plus. Onsite presence in Sleepy Hollow, NY is required 4 days a week.
Benefits & On-site Policy Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We have an inclusive culture that provides comprehensive benefits, which vary by location. In the U.S., benefits may include health and wellness programs (including medical, dental, vision, life, and disability insurance), fitness centers, 401(k) company match, family support benefits, equity awards, annual bonuses, paid time off, and paid leaves (e.g., military and parental leave) for eligible employees at all levels. For additional information about Regeneron benefits in the US, please visit https://careers.regeneron.com/en/working-at-regeneron/total-rewards/. For other countries’ specific benefits, please speak to your recruiter.
Please note that at Regeneron, many roles are required to be performed on-site. Please speak with your recruiter and hiring manager for more information about on-site policy and expectations for your role and location.
Equal Employment Opportunity Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.
Salary & Location Please note that the salary range and location details are provided for transparency. Salary Range (annually):
$216,100.00 - $360,200.00 . If you are outside the U.S., Japan, or Canada, please speak with your recruiter about salaries and benefits in your location.
Background Checks Please note that certain background checks will form part of the recruitment process. Background checks will be conducted in accordance with the law of the country where the position is based, including the type of background checks conducted. The purpose is to verify information such as identity, right to work, and educational qualifications prior to the commencement of employment.
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