Senior Integrated Marketing Manager
Cerebras, Chicago, IL, United States
Overview
The Role : As the Senior Integrated Campaign Manager at ThoughtSpot, you will be pivotal in driving the strategy, development, and optimization of integrated, global campaigns targeted at data and product leadership and practitioners to drive market awareness, new logo acquisition, and growth within our existing customer base. This cross-functional role involves collaboration with various marketing and sales teams to define campaign scopes and ensure successful delivery. You will define critical success metrics, report on campaign effectiveness, and provide insights to optimize future strategies for ThoughtSpot. What You\'ll Do
Campaign Management : Drive strategy, development, and optimization of integrated, global campaigns to drive awareness, generate new logo acquisition, and grow the existing customer base. Campaign Execution : Execute global campaigns and support demand generation and field marketing teams with local execution of regionalized campaigns, including account-based marketing programs and programs targeting specific verticals. Campaign Optimization : Optimize campaigns based on insights from monitoring and analyzing results, and regularly review insights with key stakeholders at ThoughtSpot. Strategic Collaboration : Collaborate with field, product, online, web, content, and social marketing teams to align multi-channel execution across ThoughtSpot. Content Development : Create and leverage reusable content and asset templates for campaigns. Experimentation : Test new tools, approaches, and channels to innovate and scale programs, emphasizing integrated marketing for global and regional campaign execution to reach, engage, and convert key audiences for ThoughtSpot. Performance Reporting : Define critical program success metrics and reporting needs, and partner with marketing operations to forecast, track, and report campaign effectiveness metrics, demand gen funnel metrics, and overall ROI. What You Bring
4-6 years of campaigns/integrated marketing experience. Experience developing and executing marketing programs for high-growth startups. Results-oriented with a strong focus on achieving revenue, conversion, sales, and other marketing goals. A mindset of a "CMO of your own campaign": valuing planning, being analytical, strategic, and driving team alignment. Proactive problem-solver who identifies and resolves risks. Experience running webinar or digital event programs. Ability to translate business goals into campaign strategies with clear metrics. Skilled at prioritizing opportunities and balancing customer and business needs. Strong presentation, analytical, and budget management skills. Strategic thinker who values planning and drives team alignment. Passionate about analytics and data. Open to innovative campaign ideas. Enjoy creating content. Hybrid Work and Location : Spotters are encouraged to experience the energy of their local office with an in-office expectation of 2-3 days per week. This approach balances in-person collaboration with the flexibility needed by individuals and teams. The role is hybrid, reporting to the office in US - Mountain View. Salary information: In California, the estimated annual salary range for this role is $140,000 – $160,000 per year. Actual compensation may vary based on skills, qualifications, experience, and location. Additional benefits may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits. #LI-Hybrid Mandatory and Required Skills for All ThoughtSpot Roles Spotters are expected to demonstrate AI literacy and workflow integration to include the ability to: Comfortably and confidently integrate artificial intelligence into daily workflow to increase productivity and quality. Hands-on experience leveraging AI tools to increase productivity, automate routine tasks, and improve work quality. Speak to experience using AI for research, content creation, and document summarization while maintaining ownership of judgment and final decisions. Write effective prompts to get accurate and creative results from AI tools. Spotters are expected to exemplify AI Mindset traits: Curiosity in exploring new AI tools Adaptability to quickly learn and implement new AI technologies Critical thinking to know when AI should be used versus when human judgment is necessary This combination defines the AI mindset and is required for every role at ThoughtSpot. AI Mindset for All Spotters ThoughtSpot expects everyone to be fluent with AI to do their best work. All Spotters are encouraged to experiment with ThoughtSpot’s AI tools and leading industry LLMs to streamline workflows, enhance output, and uncover insights. Training and resources are provided so every Spotter can confidently create with AI. ThoughtSpot Hybrid This office-assigned role is available as a hybrid position, with in-office expectation of 2-3 days per week in Mountain View. In-office experience is encouraged where possible. ThoughtSpot for All We value diverse backgrounds and experiences and encourage you to apply if you’re excited by this role. What Makes ThoughtSpot a Great Place to Work? ThoughtSpot is an Agentic Analytics Platform that empowers enterprises to transform insights into action, with a culture built on Trust, Customer Obsession, Innovation, and Intensity. About ThoughtSpot ThoughtSpot delivers AI-powered analytics with simple, natural language search and AI, helping users ask questions, discover insights, and act with confidence. We build products that make data accessible to everyone and are designed for large-scale data.
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The Role : As the Senior Integrated Campaign Manager at ThoughtSpot, you will be pivotal in driving the strategy, development, and optimization of integrated, global campaigns targeted at data and product leadership and practitioners to drive market awareness, new logo acquisition, and growth within our existing customer base. This cross-functional role involves collaboration with various marketing and sales teams to define campaign scopes and ensure successful delivery. You will define critical success metrics, report on campaign effectiveness, and provide insights to optimize future strategies for ThoughtSpot. What You\'ll Do
Campaign Management : Drive strategy, development, and optimization of integrated, global campaigns to drive awareness, generate new logo acquisition, and grow the existing customer base. Campaign Execution : Execute global campaigns and support demand generation and field marketing teams with local execution of regionalized campaigns, including account-based marketing programs and programs targeting specific verticals. Campaign Optimization : Optimize campaigns based on insights from monitoring and analyzing results, and regularly review insights with key stakeholders at ThoughtSpot. Strategic Collaboration : Collaborate with field, product, online, web, content, and social marketing teams to align multi-channel execution across ThoughtSpot. Content Development : Create and leverage reusable content and asset templates for campaigns. Experimentation : Test new tools, approaches, and channels to innovate and scale programs, emphasizing integrated marketing for global and regional campaign execution to reach, engage, and convert key audiences for ThoughtSpot. Performance Reporting : Define critical program success metrics and reporting needs, and partner with marketing operations to forecast, track, and report campaign effectiveness metrics, demand gen funnel metrics, and overall ROI. What You Bring
4-6 years of campaigns/integrated marketing experience. Experience developing and executing marketing programs for high-growth startups. Results-oriented with a strong focus on achieving revenue, conversion, sales, and other marketing goals. A mindset of a "CMO of your own campaign": valuing planning, being analytical, strategic, and driving team alignment. Proactive problem-solver who identifies and resolves risks. Experience running webinar or digital event programs. Ability to translate business goals into campaign strategies with clear metrics. Skilled at prioritizing opportunities and balancing customer and business needs. Strong presentation, analytical, and budget management skills. Strategic thinker who values planning and drives team alignment. Passionate about analytics and data. Open to innovative campaign ideas. Enjoy creating content. Hybrid Work and Location : Spotters are encouraged to experience the energy of their local office with an in-office expectation of 2-3 days per week. This approach balances in-person collaboration with the flexibility needed by individuals and teams. The role is hybrid, reporting to the office in US - Mountain View. Salary information: In California, the estimated annual salary range for this role is $140,000 – $160,000 per year. Actual compensation may vary based on skills, qualifications, experience, and location. Additional benefits may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits. #LI-Hybrid Mandatory and Required Skills for All ThoughtSpot Roles Spotters are expected to demonstrate AI literacy and workflow integration to include the ability to: Comfortably and confidently integrate artificial intelligence into daily workflow to increase productivity and quality. Hands-on experience leveraging AI tools to increase productivity, automate routine tasks, and improve work quality. Speak to experience using AI for research, content creation, and document summarization while maintaining ownership of judgment and final decisions. Write effective prompts to get accurate and creative results from AI tools. Spotters are expected to exemplify AI Mindset traits: Curiosity in exploring new AI tools Adaptability to quickly learn and implement new AI technologies Critical thinking to know when AI should be used versus when human judgment is necessary This combination defines the AI mindset and is required for every role at ThoughtSpot. AI Mindset for All Spotters ThoughtSpot expects everyone to be fluent with AI to do their best work. All Spotters are encouraged to experiment with ThoughtSpot’s AI tools and leading industry LLMs to streamline workflows, enhance output, and uncover insights. Training and resources are provided so every Spotter can confidently create with AI. ThoughtSpot Hybrid This office-assigned role is available as a hybrid position, with in-office expectation of 2-3 days per week in Mountain View. In-office experience is encouraged where possible. ThoughtSpot for All We value diverse backgrounds and experiences and encourage you to apply if you’re excited by this role. What Makes ThoughtSpot a Great Place to Work? ThoughtSpot is an Agentic Analytics Platform that empowers enterprises to transform insights into action, with a culture built on Trust, Customer Obsession, Innovation, and Intensity. About ThoughtSpot ThoughtSpot delivers AI-powered analytics with simple, natural language search and AI, helping users ask questions, discover insights, and act with confidence. We build products that make data accessible to everyone and are designed for large-scale data.
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