Director of Digital Marketing and Campaigns
The MathWorks, Inc., Natick, MA, United States
Job Summary
MathWorks has a hybrid work model that enables staff members to split their time between office and home. The hybrid model provides the advantage of having both in-person time with colleagues and flexible at-home life optimizations. Learn More: https://www.mathworks.com/company/jobs/resources/applying-and-interviewing.html#onboarding.
MathWorks is seeking a Director of Digital Marketing and Campaigns to lead global campaign strategy, digital marketing programs, and web experiences that support long‑term customer value.
This person will lead a team to define, evolve, and drive MathWorks’ digital campaign and promotion strategy, ensuring that campaigns, channels, technical marketing, field marketing, and sales operate as a cohesive, intentional system to support customer adoption, expansion, and sustained usage. As MathWorks business and go‑to‑market model continue to evolve in a SaaS and customer success world, this leader ensures the campaign and promotion strategy evolves with it—remaining grounded in customer needs, product realities, and market context—while maintaining clarity, focus, and credibility with technical audiences.
If you are a strategist, thinker, leader, and communicator who can also ruthlessly prioritize and deliver on execution and outcomes, grounded in the worlds of engineering and science, this role is for you.
MathWorks nurtures growth, appreciates inclusivity, encourages initiative, values teamwork, shares success, and rewards excellence.
Responsibilities
Set and evolve campaign strategy in response to business priorities, customer behavior, and market realities
Define and execute the global campaign framework, including planning, prioritization, and measurement
Ensure programs support adoption, expansion, and long‑term customer value in addition to acquisition
Guide digital marketing strategy across web experiences, digital and paid promotion, and search
Partner closely with Sales, Customer Success, Product, Development, and regional teams worldwide
Apply strong judgment in selecting channels and investments based on market and go‑to‑market context
Establish clear success metrics and governance that emphasize meaningful outcomes
Lead and develop senior marketing leaders across campaign strategy, web, and digital promotion
Qualifications
A bachelor's degree and 20 years of professional work experience (or equivalent experience) is required. 8 years management experience is required.
Additional Qualifications
10+ years of B2B marketing experience, including leadership roles in digital marketing or campaign management
Deep understanding of marketing and market requirements in engineering‑led, technical markets
Experience operating in subscription or SaaS‑based software business models
Proven ability to define frameworks, guide complex systems, and build alignment across teams
Strong people‑leadership, communication, and cross‑functional collaboration skills
Comfort operating in a global environment with sensitivity to governance, privacy, and responsible AI use
#J-18808-Ljbffr
MathWorks is seeking a Director of Digital Marketing and Campaigns to lead global campaign strategy, digital marketing programs, and web experiences that support long‑term customer value.
This person will lead a team to define, evolve, and drive MathWorks’ digital campaign and promotion strategy, ensuring that campaigns, channels, technical marketing, field marketing, and sales operate as a cohesive, intentional system to support customer adoption, expansion, and sustained usage. As MathWorks business and go‑to‑market model continue to evolve in a SaaS and customer success world, this leader ensures the campaign and promotion strategy evolves with it—remaining grounded in customer needs, product realities, and market context—while maintaining clarity, focus, and credibility with technical audiences.
If you are a strategist, thinker, leader, and communicator who can also ruthlessly prioritize and deliver on execution and outcomes, grounded in the worlds of engineering and science, this role is for you.
MathWorks nurtures growth, appreciates inclusivity, encourages initiative, values teamwork, shares success, and rewards excellence.
Responsibilities
Set and evolve campaign strategy in response to business priorities, customer behavior, and market realities
Define and execute the global campaign framework, including planning, prioritization, and measurement
Ensure programs support adoption, expansion, and long‑term customer value in addition to acquisition
Guide digital marketing strategy across web experiences, digital and paid promotion, and search
Partner closely with Sales, Customer Success, Product, Development, and regional teams worldwide
Apply strong judgment in selecting channels and investments based on market and go‑to‑market context
Establish clear success metrics and governance that emphasize meaningful outcomes
Lead and develop senior marketing leaders across campaign strategy, web, and digital promotion
Qualifications
A bachelor's degree and 20 years of professional work experience (or equivalent experience) is required. 8 years management experience is required.
Additional Qualifications
10+ years of B2B marketing experience, including leadership roles in digital marketing or campaign management
Deep understanding of marketing and market requirements in engineering‑led, technical markets
Experience operating in subscription or SaaS‑based software business models
Proven ability to define frameworks, guide complex systems, and build alignment across teams
Strong people‑leadership, communication, and cross‑functional collaboration skills
Comfort operating in a global environment with sensitivity to governance, privacy, and responsible AI use
#J-18808-Ljbffr