Freelance Senior PR Strategist - DACH Fashion & Lifestyle
Gotyu Underwear, New Bremen, OH, United States
Description:
We’re looking for a senior-level freelance PR professional to support us on an ongoing, flexible basis with PR and editorial content focused on the DACH market. The role is results-driven: we’re specifically looking for someone with strong journalist connections in lifestyle, fashion, and women’s media across Germany, Austria, and Switzerland.
Your Focus Will Be:
Securing unpaid media coverage (print, digital, TV, radio) via your personal network
Developing compelling PR angles and pitches around:
Period underwear innovation
Female entrepreneurship
Sustainability in fashion
Founder story / taboo-breaking content
(Optional) Writing blog or editorial content for our website
Tasks
Important: This is not just a press release distribution job. We need someone with real relationships editors, lifestyle journalists, and media platforms including: Brigitte, Glamour, Vogue DE, Cosmopolitan DE, InStyle, ZEIT, TAZ, NZZ, WELT Or major online outlets: Refinery29, Journelles, This is Jane Wayne, etc. Requirements: 5+ years of PR experience in the DACH market (fashion/lifestyle/beauty sector preferred) Proven track record of Tier 1 media placements — please include a portfolio or examples Fluent German speaker and writer (native or near-native level) Confident with brand voice and reputation management Basic copywriting skills for blog posts or founder content Requirements
Nice to Have: Experience with DTC or taboo-breaking brands (period care, femtech, wellness) Background in low-budget, high-ROI PR strategies Influencer/celebrity PR experience (optional) Soft Skills: Proactive and self-sufficient Strong journalist relationships Clear and concise communicator Culturally aware of when to push bold messaging versus subtle positioning Benefits
Compensation: Budget: Up to €1,000/month Engagement: Hourly (€50–€60/hour) or monthly retainer (~8–10 hours/month) Payment: Monthly invoice, flexible hours — focus is on results
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Important: This is not just a press release distribution job. We need someone with real relationships editors, lifestyle journalists, and media platforms including: Brigitte, Glamour, Vogue DE, Cosmopolitan DE, InStyle, ZEIT, TAZ, NZZ, WELT Or major online outlets: Refinery29, Journelles, This is Jane Wayne, etc. Requirements: 5+ years of PR experience in the DACH market (fashion/lifestyle/beauty sector preferred) Proven track record of Tier 1 media placements — please include a portfolio or examples Fluent German speaker and writer (native or near-native level) Confident with brand voice and reputation management Basic copywriting skills for blog posts or founder content Requirements
Nice to Have: Experience with DTC or taboo-breaking brands (period care, femtech, wellness) Background in low-budget, high-ROI PR strategies Influencer/celebrity PR experience (optional) Soft Skills: Proactive and self-sufficient Strong journalist relationships Clear and concise communicator Culturally aware of when to push bold messaging versus subtle positioning Benefits
Compensation: Budget: Up to €1,000/month Engagement: Hourly (€50–€60/hour) or monthly retainer (~8–10 hours/month) Payment: Monthly invoice, flexible hours — focus is on results
#J-18808-Ljbffr