Advertising and Optimization Manager
Adweek, Minneapolis, MN, United States
Advertising & Optimization Manager
Location:
Minneapolis, MN
Reports to:
Director of Ecommerce
Role Overview The Advertising & Optimization Manager is responsible for driving profitable growth through on-site and off-site digital advertising across PSi’s ecommerce ecosystem. This role owns strategy, execution, optimization, and performance analysis of paid media investments across platforms including Amazon, Target, Walmart, and emerging channels.
In addition to campaign execution, this role plays a critical insights and storytelling function, translating performance data into clear, actionable recommendations for internal teams and PSi’s brand partners.
Key Responsibilities On-Site Advertising & PPC
Own on-site advertising strategy across Amazon, Target, Walmart, and other retail media networks
Manage budgets, bids, and campaign structures to maximize ROAS, efficiency, and profitability
Optimize campaigns across sponsored products, brands, display, and emerging ad formats
Partner with brand partners and internal PSi stakeholders to align advertising with launches, inventory, pricing, and promotional plans
Off-Site Advertising & Demand Generation
Develop and execute off-site advertising strategies to drive awareness, traffic, and engagement
Manage influencer, paid social, digital media, and performance-based campaigns
Evaluate channel mix, audience targeting, and attribution to drive incremental growth
Marketing Analytics & Performance Insights
Leverage marketing analytics to evaluate campaign effectiveness across channels and the full funnel
Analyze KPIs including ROAS, TACoS, conversion rate, CPC, impression share, and incremental lift
Identify trends, opportunities, and risks across brands, categories, and platforms
Use data to inform optimization strategies, budget allocation, and growth recommendations
Brand Partner Recaps & Reporting
Develop clear, concise campaign recaps for brand partners on a recurring basis
Translate complex performance data into actionable insights and strategic recommendations
Support brand-facing conversations with performance reviews, testing results, and forward-looking plans
Partner with internal teams to ensure alignment between advertising strategy and brand objectives
Tools, Testing & Optimization
Leverage best-in-class ecommerce and advertising tools to drive insights-based decision-making
Conduct ongoing testing across keywords, creatives, audiences, and media formats
Stay current on platform updates, new ad products, and emerging best practices
Required Skills & Experience
4–7+ years of experience in ecommerce advertising, digital marketing, or performance marketing
Deep hands-on experience with PPC and retail media networks
Strong marketing analytics and data interpretation skills
Experience presenting performance insights to internal stakeholders and external partners
Ability to balance growth objectives with margin and profitability goals
Preferred Platforms & Tools Experience with some or all of the following:
Retail Media & PPC:
Amazon Ads, Amazon DSP, Amazon AMC, Walmart Connect, Target Roundel, TikTok, Youtube, Instagram, Facebook
Analytics & Insight Tools:
Pacvue (or other ad software), Citrus, Criteo, Helium 10, SmartScout, Google Analytics
Marketing & Performance Analytics:
Platform-native reporting, BI tools, and attribution frameworks
Collaboration & Reporting:
Dashboards, performance recaps, and executive-ready summaries
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Minneapolis, MN
Reports to:
Director of Ecommerce
Role Overview The Advertising & Optimization Manager is responsible for driving profitable growth through on-site and off-site digital advertising across PSi’s ecommerce ecosystem. This role owns strategy, execution, optimization, and performance analysis of paid media investments across platforms including Amazon, Target, Walmart, and emerging channels.
In addition to campaign execution, this role plays a critical insights and storytelling function, translating performance data into clear, actionable recommendations for internal teams and PSi’s brand partners.
Key Responsibilities On-Site Advertising & PPC
Own on-site advertising strategy across Amazon, Target, Walmart, and other retail media networks
Manage budgets, bids, and campaign structures to maximize ROAS, efficiency, and profitability
Optimize campaigns across sponsored products, brands, display, and emerging ad formats
Partner with brand partners and internal PSi stakeholders to align advertising with launches, inventory, pricing, and promotional plans
Off-Site Advertising & Demand Generation
Develop and execute off-site advertising strategies to drive awareness, traffic, and engagement
Manage influencer, paid social, digital media, and performance-based campaigns
Evaluate channel mix, audience targeting, and attribution to drive incremental growth
Marketing Analytics & Performance Insights
Leverage marketing analytics to evaluate campaign effectiveness across channels and the full funnel
Analyze KPIs including ROAS, TACoS, conversion rate, CPC, impression share, and incremental lift
Identify trends, opportunities, and risks across brands, categories, and platforms
Use data to inform optimization strategies, budget allocation, and growth recommendations
Brand Partner Recaps & Reporting
Develop clear, concise campaign recaps for brand partners on a recurring basis
Translate complex performance data into actionable insights and strategic recommendations
Support brand-facing conversations with performance reviews, testing results, and forward-looking plans
Partner with internal teams to ensure alignment between advertising strategy and brand objectives
Tools, Testing & Optimization
Leverage best-in-class ecommerce and advertising tools to drive insights-based decision-making
Conduct ongoing testing across keywords, creatives, audiences, and media formats
Stay current on platform updates, new ad products, and emerging best practices
Required Skills & Experience
4–7+ years of experience in ecommerce advertising, digital marketing, or performance marketing
Deep hands-on experience with PPC and retail media networks
Strong marketing analytics and data interpretation skills
Experience presenting performance insights to internal stakeholders and external partners
Ability to balance growth objectives with margin and profitability goals
Preferred Platforms & Tools Experience with some or all of the following:
Retail Media & PPC:
Amazon Ads, Amazon DSP, Amazon AMC, Walmart Connect, Target Roundel, TikTok, Youtube, Instagram, Facebook
Analytics & Insight Tools:
Pacvue (or other ad software), Citrus, Criteo, Helium 10, SmartScout, Google Analytics
Marketing & Performance Analytics:
Platform-native reporting, BI tools, and attribution frameworks
Collaboration & Reporting:
Dashboards, performance recaps, and executive-ready summaries
#J-18808-Ljbffr