SEO Copywriter
The Moorings Park Institute Incorporated, Naples, FL, United States
Overview
Moorings Park Communities is looking for a strategic, data-savvy SEO Copywriter who can turn ideas into highly targeted, conversion-driven content for our three luxury Life Plan Communities in Naples, Florida. We are not chasing more clicks. We are focused on the right traffic: affluent, research-driven seniors and their families who are actively exploring luxury retirement communities and longevity-focused lifestyles. If you love blending storytelling, SEO, and AI tools to reach a very specific audience, this might be your role. Naples, FL • Hybrid / Remote options | Must live in Collier or Lee County Your Contributions
Creates and refines content across diverse formats including ads, brochures, PR pieces, SEO articles, blogs, guides, and video scripts tailored to affluent, research-driven older adults and their families, adjusting tone, structure, and messaging to suit each medium. Ensures all content resonates with a discerning audience exploring luxury retirement communities and longevity-focused lifestyles. Audit the existing content library to identify pieces that drive misaligned traffic and rewrite, consolidate, or retire content to improve qualified engagement. Develop and deepen SEO topic clusters by creating interlinked content hubs around luxury retirement living, longevity, wellness, and financial planning for older adults. Partner with AI while maintaining the human voice by using AI-powered tools for topic research, keyword discovery, competitive insights, and on-page optimization while ensuring content reflects Moorings Park Communities’ brand voice. Write for qualified demand rather than vanity metrics by collaborating with Marketing and Sales to ensure content drives lower bounce rates, higher-quality leads, and stronger conversions. Collaborates with Marketing, Sales, partners/employees, residents, clinicians, and internal or external subject matter experts, gathering insights and interviews to ensure all content is credible, accurate, and strategically aligned with Moorings Park Communities’ brand and positioning. Works on multiple projects simultaneously, ensuring deadlines and quality standards are consistently met. Participates in brainstorms and contributes unique, research-informed ideas. Writes and edits content with strong attention to detail, clarity, accuracy, and consistency. Complies with all applicable laws, regulations, and organizational procedures. What Success Looks Like
Content consistently ranks for high-intent keywords tied to luxury retirement communities and longevity. Bounce rates decrease while qualified form fills and sales-ready leads increase. Our content library becomes smaller, sharper, and more aligned with our positioning. Sales teams feel that digital leads “sound like” our ideal prospect before the first call. Your background includes
2+ years of experience in SEO copywriting, content strategy, or a similar role. Proven success writing for a niche, high-consideration product or service (healthcare, financial services, real estate, or senior living a plus). Comfort using AI tools for keyword research, briefs, and optimization while maintaining a strong editorial point of view. Excellent interviewing and storytelling skills; able to capture powerful quotes and insights from real people. Excellent oral and written communication skills in the English language required. Proficient with MS Office (Word, Excel, Outlook). Adept at technical writing and translating brand-specific language, requirements, and clinical or operational details into clear, compelling content. Ability to create precise, persuasive copy across varied formats and lengths while maintaining brand voice. Skilled at finding, interpreting, and maintaining the brand’s voice across a range of tonalities and mediums. Strong understanding of writing for traditional, digital, mobile, and social media platforms, including best practices for each. Ability to collaborate effectively, take direction, and prioritize multiple projects simultaneously in a deadline-driven environment. Ability to adapt writing style to suit diverse formats (ads, brochures, PR, SEO articles, blogs, guides, scripts) and meet the expectations of a discerning audience. Ability to interpret analytics and apply insights to strengthen content strategy. Conceptualize and execute integrated campaigns that will work across multiple channels, from traditional to digital. Demonstrate a unique perspective in creative discussions and brainstorms. Strong grasp of voice and tone appropriate for a luxury brand and affluent audience. How to Apply
Please include: Your resume 3–5 writing samples (ideally long-form SEO or thought leadership pieces) A brief paragraph on how you would prune and refocus a senior-living content library that has plenty of traffic but low fit Why Join Moorings Park Communities
Help shape the voice of one of the nation’s leading luxury Life Plan Communities. Work with a data-driven marketing team that treats content as a strategic asset, not filler. Contribute to work that meaningfully impacts how older adults discover, evaluate, and choose where they will live the next chapter of their lives. Simply the Best® Benefits for our partners include
FREE health and dental insurance FREE Telemedicine Vision insurance, company paid life insurance and short term disability Generous PTO program HSA with employer contribution Retirement plan with employer match Tuition reimbursement program Wellness program with free access to on-site gym Corporate discounts Employee assistance program Caring executive leadership
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Moorings Park Communities is looking for a strategic, data-savvy SEO Copywriter who can turn ideas into highly targeted, conversion-driven content for our three luxury Life Plan Communities in Naples, Florida. We are not chasing more clicks. We are focused on the right traffic: affluent, research-driven seniors and their families who are actively exploring luxury retirement communities and longevity-focused lifestyles. If you love blending storytelling, SEO, and AI tools to reach a very specific audience, this might be your role. Naples, FL • Hybrid / Remote options | Must live in Collier or Lee County Your Contributions
Creates and refines content across diverse formats including ads, brochures, PR pieces, SEO articles, blogs, guides, and video scripts tailored to affluent, research-driven older adults and their families, adjusting tone, structure, and messaging to suit each medium. Ensures all content resonates with a discerning audience exploring luxury retirement communities and longevity-focused lifestyles. Audit the existing content library to identify pieces that drive misaligned traffic and rewrite, consolidate, or retire content to improve qualified engagement. Develop and deepen SEO topic clusters by creating interlinked content hubs around luxury retirement living, longevity, wellness, and financial planning for older adults. Partner with AI while maintaining the human voice by using AI-powered tools for topic research, keyword discovery, competitive insights, and on-page optimization while ensuring content reflects Moorings Park Communities’ brand voice. Write for qualified demand rather than vanity metrics by collaborating with Marketing and Sales to ensure content drives lower bounce rates, higher-quality leads, and stronger conversions. Collaborates with Marketing, Sales, partners/employees, residents, clinicians, and internal or external subject matter experts, gathering insights and interviews to ensure all content is credible, accurate, and strategically aligned with Moorings Park Communities’ brand and positioning. Works on multiple projects simultaneously, ensuring deadlines and quality standards are consistently met. Participates in brainstorms and contributes unique, research-informed ideas. Writes and edits content with strong attention to detail, clarity, accuracy, and consistency. Complies with all applicable laws, regulations, and organizational procedures. What Success Looks Like
Content consistently ranks for high-intent keywords tied to luxury retirement communities and longevity. Bounce rates decrease while qualified form fills and sales-ready leads increase. Our content library becomes smaller, sharper, and more aligned with our positioning. Sales teams feel that digital leads “sound like” our ideal prospect before the first call. Your background includes
2+ years of experience in SEO copywriting, content strategy, or a similar role. Proven success writing for a niche, high-consideration product or service (healthcare, financial services, real estate, or senior living a plus). Comfort using AI tools for keyword research, briefs, and optimization while maintaining a strong editorial point of view. Excellent interviewing and storytelling skills; able to capture powerful quotes and insights from real people. Excellent oral and written communication skills in the English language required. Proficient with MS Office (Word, Excel, Outlook). Adept at technical writing and translating brand-specific language, requirements, and clinical or operational details into clear, compelling content. Ability to create precise, persuasive copy across varied formats and lengths while maintaining brand voice. Skilled at finding, interpreting, and maintaining the brand’s voice across a range of tonalities and mediums. Strong understanding of writing for traditional, digital, mobile, and social media platforms, including best practices for each. Ability to collaborate effectively, take direction, and prioritize multiple projects simultaneously in a deadline-driven environment. Ability to adapt writing style to suit diverse formats (ads, brochures, PR, SEO articles, blogs, guides, scripts) and meet the expectations of a discerning audience. Ability to interpret analytics and apply insights to strengthen content strategy. Conceptualize and execute integrated campaigns that will work across multiple channels, from traditional to digital. Demonstrate a unique perspective in creative discussions and brainstorms. Strong grasp of voice and tone appropriate for a luxury brand and affluent audience. How to Apply
Please include: Your resume 3–5 writing samples (ideally long-form SEO or thought leadership pieces) A brief paragraph on how you would prune and refocus a senior-living content library that has plenty of traffic but low fit Why Join Moorings Park Communities
Help shape the voice of one of the nation’s leading luxury Life Plan Communities. Work with a data-driven marketing team that treats content as a strategic asset, not filler. Contribute to work that meaningfully impacts how older adults discover, evaluate, and choose where they will live the next chapter of their lives. Simply the Best® Benefits for our partners include
FREE health and dental insurance FREE Telemedicine Vision insurance, company paid life insurance and short term disability Generous PTO program HSA with employer contribution Retirement plan with employer match Tuition reimbursement program Wellness program with free access to on-site gym Corporate discounts Employee assistance program Caring executive leadership
#J-18808-Ljbffr