Advertising Data Analyst
Adweek, New York, NY, United States
Hearst Television is seeking a Advertising Data Analyst. The Advertising Data Analyst will support all measurement, reporting, and analytics functions tied to Hearst Television’s digital advertising campaigns. This role is responsible for producing dashboards, translating performance data into actionable insights, and supporting the strategic execution of the advertising roadmap. Reporting directly to the Vice President, Advanced Advertising, this person will assist in attribution, data integration, client insights, and internal platform performance delivery.
This role requires in-office presence. Candidates may be considered for this role at any Hearst Television location.
Responsibilities
Develop regular performance dashboards and campaign reports using Power BI
Support attribution and performance analysis across digital advertising channels
Deliver insights that inform sales, product, and platform performance
Assist in the management of data pipelines across CRM, OMS, and DSPs
Execute insights-driven action plans under direction of VP, Advanced Advertising
Ensure reporting accuracy, consistency, and timely delivery to internal stakeholders
Support activation of AI-driven optimization and campaign pacing strategies
Monitor and document KPI trends across active campaigns and platform usage
Qualifications
Bachelor’s degree in Business, Marketing Analytics, Statistics, or related field
2+ years in digital marketing, advertising operations, or campaign analytics
Experience with Power BI, Excel, and basic data visualization tools
Familiarity with advertising KPIs such as CTR, ROAS, CPV, and conversion tracking
Strong communication and organizational skills
Proactive problem-solver and collaborator across teams
Values in Action At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why behind the scenes, we believe in being an organization that fosters collaboration and communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
Medical | Dental | Vision
401(k) matching
Emotional Wellness Support
Paid Time Off
Paid Parental Leave
LGBTQ+ Health Services
Additional benefits to meet your and your family's needs
The estimated based salary range for this role is between $75,000 and $95,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.
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This role requires in-office presence. Candidates may be considered for this role at any Hearst Television location.
Responsibilities
Develop regular performance dashboards and campaign reports using Power BI
Support attribution and performance analysis across digital advertising channels
Deliver insights that inform sales, product, and platform performance
Assist in the management of data pipelines across CRM, OMS, and DSPs
Execute insights-driven action plans under direction of VP, Advanced Advertising
Ensure reporting accuracy, consistency, and timely delivery to internal stakeholders
Support activation of AI-driven optimization and campaign pacing strategies
Monitor and document KPI trends across active campaigns and platform usage
Qualifications
Bachelor’s degree in Business, Marketing Analytics, Statistics, or related field
2+ years in digital marketing, advertising operations, or campaign analytics
Experience with Power BI, Excel, and basic data visualization tools
Familiarity with advertising KPIs such as CTR, ROAS, CPV, and conversion tracking
Strong communication and organizational skills
Proactive problem-solver and collaborator across teams
Values in Action At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why behind the scenes, we believe in being an organization that fosters collaboration and communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
Medical | Dental | Vision
401(k) matching
Emotional Wellness Support
Paid Time Off
Paid Parental Leave
LGBTQ+ Health Services
Additional benefits to meet your and your family's needs
The estimated based salary range for this role is between $75,000 and $95,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.
#J-18808-Ljbffr