Marketing Manager
Beckman Coulter Diagnostics, Austin, TX, United States
Beckman Coulter Diagnostics – Marketing Manager, North America
Location:
Austin, TX Employment Type:
Full Time Overview
Join Beckman Coulter Diagnostics as the Marketing Manager for the North America Commercial Organization. You will support the NACO product marketing team to develop and implement strategies to strengthen Beckman Coulter's presence in the core laboratory market and achieve revenue and strategic objectives. You will collaborate with Global Marketing, Business Units and Medical Scientific Affairs to represent the Voice of Customer and Sales in product road maps and innovative marketing approaches. Responsibilities
Develop, deploy, and sustain strategies to drive adoption for Beckman Coulter’s core laboratory solutions, including launching new products in developing and established markets. Manage the full product life cycle from pre-submission through commercial readiness, market development, launch, and post-launch targets. Monitor target markets and analyze performance data to implement strategies that move customers through the buying cycle, including sales playbooks, promotions, and customer communication, while providing inputs for forecasts and demand planning. Architect and execute market expansion and development strategies for the installed base upon new assay and product launches, achieving annual revenue targets and enabling the sales organization through critical sales campaigns with strategic stakeholders. Engage with key thought leaders and sales teams by gathering VOC and market insights, staying current on industry trends and competitive activity, and facilitating seamless communication and innovative tools to drive sales success. Qualifications & Requirements
Bachelor’s degree in a scientific discipline (MA or PhD preferred). Six or more years of professional experience in marketing for clinical diagnostics, including cross-functional leadership of global marketing programs, product launch, analytics, and sales enablement outcomes. In-depth understanding of the IVD industry, FDA, medical laboratory environments, and hospital stakeholders. Commercial marketing experience with a focus on market development, downstream marketing and/or sales. Travel & Environment
This position is US remote-based with up to 25% travel, including domestic and international locations. Occasional walking, sitting, standing, and handling objects; travel by car and air may be necessary with potential long wait times. Compensation & Benefits
The salary range for this role is $135,000 - $150,000. This range may be modified in the future. The role is eligible for bonus/incentive pay. Beckman Coulter Diagnostics offers a comprehensive benefits package including paid time off, medical/dental/vision insurance, and 401(k) to eligible employees. Note: No amount of pay is considered wages or compensation until earned, vested, and determinable. Bonus, commissions, benefits, or any other compensation may vary at the Company’s sole discretion, consistent with the law. Company Details & Equal Opportunity
Beckman Coulter Diagnostics, a Danaher operating company, is committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other protected characteristics. U.S. EEO posters are available here. We comply with federal and state disability laws and provide reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact: 1-202-419-7762 or applyassistance@danaher.com. Contact Information Company Name:
Beckman Coulter Diagnostics Phone Number: Contact Email: Website:
https://jobs.danaher.com/global/en/
#J-18808-Ljbffr
Austin, TX Employment Type:
Full Time Overview
Join Beckman Coulter Diagnostics as the Marketing Manager for the North America Commercial Organization. You will support the NACO product marketing team to develop and implement strategies to strengthen Beckman Coulter's presence in the core laboratory market and achieve revenue and strategic objectives. You will collaborate with Global Marketing, Business Units and Medical Scientific Affairs to represent the Voice of Customer and Sales in product road maps and innovative marketing approaches. Responsibilities
Develop, deploy, and sustain strategies to drive adoption for Beckman Coulter’s core laboratory solutions, including launching new products in developing and established markets. Manage the full product life cycle from pre-submission through commercial readiness, market development, launch, and post-launch targets. Monitor target markets and analyze performance data to implement strategies that move customers through the buying cycle, including sales playbooks, promotions, and customer communication, while providing inputs for forecasts and demand planning. Architect and execute market expansion and development strategies for the installed base upon new assay and product launches, achieving annual revenue targets and enabling the sales organization through critical sales campaigns with strategic stakeholders. Engage with key thought leaders and sales teams by gathering VOC and market insights, staying current on industry trends and competitive activity, and facilitating seamless communication and innovative tools to drive sales success. Qualifications & Requirements
Bachelor’s degree in a scientific discipline (MA or PhD preferred). Six or more years of professional experience in marketing for clinical diagnostics, including cross-functional leadership of global marketing programs, product launch, analytics, and sales enablement outcomes. In-depth understanding of the IVD industry, FDA, medical laboratory environments, and hospital stakeholders. Commercial marketing experience with a focus on market development, downstream marketing and/or sales. Travel & Environment
This position is US remote-based with up to 25% travel, including domestic and international locations. Occasional walking, sitting, standing, and handling objects; travel by car and air may be necessary with potential long wait times. Compensation & Benefits
The salary range for this role is $135,000 - $150,000. This range may be modified in the future. The role is eligible for bonus/incentive pay. Beckman Coulter Diagnostics offers a comprehensive benefits package including paid time off, medical/dental/vision insurance, and 401(k) to eligible employees. Note: No amount of pay is considered wages or compensation until earned, vested, and determinable. Bonus, commissions, benefits, or any other compensation may vary at the Company’s sole discretion, consistent with the law. Company Details & Equal Opportunity
Beckman Coulter Diagnostics, a Danaher operating company, is committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other protected characteristics. U.S. EEO posters are available here. We comply with federal and state disability laws and provide reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact: 1-202-419-7762 or applyassistance@danaher.com. Contact Information Company Name:
Beckman Coulter Diagnostics Phone Number: Contact Email: Website:
https://jobs.danaher.com/global/en/
#J-18808-Ljbffr