Digital Marketer Job at Kentucky in Frankfort

About Kentucky Horsewear – Dogwear & Grooming Deluxe & Dy’on Kentucky Horsewear was founded in 2011 as a premium equestrian brand. The brand quickly became a trendsetter in the equestrian market with must-have products. The mission of Kentucky Horsewear is to deliver high‑quality and stylish products with exceptional protection and comfort for your horses during training and competitions. In recent years, the company has expanded rapidly. Kentucky Dogwear was launched 3 years ago, and offering matching products for both horse and dog has been a great success. In March 2020, we also launched our newest brand, Grooming Deluxe. Grooming Deluxe offers a beautiful portfolio of high‑end yet affordable stable accessories and brushes. With the acquisition of the brand Dy’on, we are further expanding our product range. With our core values—Excellence, Innovation & Customer Centricity—we continuously strive to improve the way we work in order to provide the best possible service to our customers. Job Description: Are you a strategic thinker with a passion for digital marketing and data analysis? Do you know how to reach, convince, and engage target audiences through online channels? Then this position is for you! As a Digital Marketer, you are responsible for developing, implementing, and optimizing digital marketing strategies. You ensure that our online presence grows, leads are generated, and customers are converted into ambassadors. Tasks and Responsibilities: Develop and execute digital marketing campaigns (SEA, SEO, social media, email marketing, loyalty programs, etc.) Manage and optimize advertisements on platforms such as Google Ads, Meta (Facebook and Instagram), and LinkedIn Analyze marketing data and prepare reports to improve campaign performance Maintain and optimize the website with a focus on conversion and user experience (UX) Implement and manage marketing automation tools Contribute creative ideas to increase online visibility and engagement Stay up to date with the latest trends and innovations in digital marketing and translate them into opportunities for the organization Collaborate with external agencies Requirements: A completed degree in Marketing, Communication, Digital Media, or a similar field At least 2 years of experience in a similar role Knowledge of and experience with Google Analytics, Google Ads, SEO tools, and social media advertising Experience with CMS systems (e.g., Shopware) and marketing automation platforms Strong analytical skills and a results-driven mindset (POAS/ROAS) Strong communication skills and the ability to explain complex data in a simple way What we offer: A dynamic role within an enthusiastic and ambitious team Room for personal input and creativity Opportunities for personal and professional development A competitive salary and excellent secondary benefits Flexible working hours and the possibility to work partially from home Application Procedure: Are you excited about this position? Send your CV and motivation letter to e-mail We look forward to hearing from you! #J-18808-Ljbffr