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Tech Lead Backend Data & AI (Digital & Marketing IT)

IT Solutions LLC, Emeryville, CA, United States


Tech Lead Backend Data & AI (Digital & Marketing IT) Location: Alameda, CA Onsite / Hybrid Long-Term Rolling Contract Role Summary We are seeking an experienced

Tech Lead Backend Data & AI

with

8+ years of hands-on data engineering experience

and a proven ability to

lead architecture, execution, and technical direction

for enterprise-scale marketing and customer data platforms. This role will act as a

technical authority and thought leader , guiding backend data and AI solutions that power customer engagement, marketing activation, analytics, and AI-driven insights. The ideal candidate combines

deep technical expertise

in AWS, DBT, Python, and modern data architectures with

strong leadership, communication, and decision-making skills . You will partner closely with product owners, marketing stakeholders, architects, and offshore delivery teams to deliver scalable, secure, and business-ready data solutions. Key Responsibilities Technical Leadership & Architecture Serve as

Tech Lead and design authority

for backend data and AI solutions supporting Digital and Marketing platforms. Define and evolve

modern data architecture standards , including

Data Mesh, Medallion Architecture, Data Lake, and Lakehouse patterns . Lead architecture and design reviews, ensuring solutions are scalable, secure, cost-effective, and aligned with enterprise standards. Translate business and marketing needs into

clear technical designs, data models, and implementation patterns . Data Engineering & Platform Delivery Lead the design, development, and optimization of

ETL/ELT pipelines

using

AWS Glue, S3, Redshift, DynamoDB, external tables, AppFlow, FiveTran, and Airflow . Architect and implement

customer data unification

across CRM, marketing automation platforms, and third ? party data providers. Own and optimize

analytics-ready data warehouses

and semantic layers on

Amazon Redshift . Define and maintain

enterprise-grade data models , ER diagrams, and transformation logic to support downstream analytics and activation. DBT, SQL & Python Excellence Own

DBT standards and best practices , including models, snapshots, tests, macros, and Jinja-based SQL templating. Provide

expert-level SQL guidance , including complex joins, window functions, and performance tuning. Develop and review

reusable Python frameworks and components

for ingestion, transformation, orchestration, and automation. AI & Advanced Analytics Enablement Enable backend data structures and pipelines required for

AI/ML and GenAI use cases , including feature-ready datasets and model inputs. Partner with product analysts and analytics teams to support

segmentation, personalization, predictive analytics, and attribution models . Support data foundations for

multi-touch attribution, ROI measurement, and AI-driven marketing insights . Support the building and management of BI dashboards in partnership with offshore BI Engineers. Delivery Oversight & Team Enablement Provide

technical leadership and mentorship

to onshore and offshore engineers; perform design and code reviews. Guide teams on

CI/CD best practices , version control (Git), and automated testing for data pipelines. Act as a key escalation point for

complex data issues, performance challenges, and production incidents . Collaborate with product managers, architects, compliance, and business stakeholders to ensure successful delivery. Data Quality, Governance & Compliance Establish and enforce

data quality, validation, and observability standards

across data products. Ensure data solutions meet

governance, privacy, and compliance requirements , particularly for marketing and customer data. Drive consistency in

business definitions, metrics, and golden data assets . Marketing Data Enablement Focus Build and optimize data flows that support

campaign targeting, segmentation, and personalization

across

email, paid media, and social channels . Implement marketing-specific data enrichment and validation logic (e.g.,

opt-in status, best email logic, engagement scoring ). Enable analytics and dashboards for

campaign performance, attribution, and customer journey insights . Required Qualifications 8+ years of experience in

data engineering , with at least

23 years in a technical leadership or lead engineer role . Deep expertise in

AWS data services

(Glue, S3, Redshift, DynamoDB, Airflow). Advanced proficiency in

SQL ,

DBT , and

Python . Strong experience designing and operating

cloud-native data platforms

at scale. Proven ability to

communicate complex technical concepts

to both technical and non-technical stakeholders. Nice to Have Experience in the

Life Sciences or Healthcare

domain. Strong familiarity with

marketing data ecosystems

(email, media, social, web) and key

Marketing KPIs . Experience with

Fivetran

or similar managed ingestion tools. Knowledge of

marketing compliance and privacy regulations

(GDPR, HIPAA for HCP data, CAN-SPAM). Experience with

CRM platforms

such as

Salesforce or Veeva . Exposure to

GenAI, LLMs, and AI-driven personalization frameworks . The salary range provided for this contract role represents our good faith estimate for this position. Within the range, individual offers will vary based on the selected candidate's experience, industry knowledge, technical and communication skills, location and other factors that may prove relevant during the interview process (W2 or C2C). In addition to compensation, the company provides eligible W2 employees with a comprehensive and highly competitive benefits package. I.T. Solutions, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.