Advertising Strategist - Amazon

Senior-level digital strategist responsible for owning and optimizing Amazon advertising campaigns, driving performance and ROI through data-driven decision-making. Acts as a subject matter expert, leads key initiatives, and mentors junior team members while partnering cross-functionally to align strategy with client goals.

Responsibilities:

• Own and manage Amazon search advertising campaigns across multiple clients
• Develop and execute digital advertising strategies to drive ROI and performance
• Analyze campaign data and translate insights into actionable optimization plans
• Align advertising strategies with overall retail and client business objectives
• Conduct market research and competitor analysis to inform campaign direction
• Identify and implement opportunities to improve campaign performance and impact
• Communicate regularly with internal teams and clients on performance and strategy
• Leverage tools (including AI) to improve efficiency and campaign outcomes
• Lead projects and drive initiatives that improve operational performance and client satisfaction
• Serve as a subject matter expert (SME) in key functional areas and contribute to training content
• Mentor junior team members and support team development
• Participate in team scrums, training, and ongoing knowledge development
• Ensure performance meets or exceeds established KPIs

Requirements:

• Bachelor’s degree or equivalent experience in Marketing, Business, or related field
• 5+ years of digital marketing experience, including agency experience
• Strong experience with Amazon Ads (Amazon Ad Console required)
• Experience with additional platforms (Google Ads, Walmart Connect, or similar) preferred
• Proven ability to manage and optimize performance-driven ad campaigns
• Strong analytical, data-driven mindset with ability to interpret and act on data
• Excellent communication skills with both internal teams and clients
• Strong project management skills and ability to lead initiatives
• Proficiency in Excel/Google Sheets for data analysis and reporting
• Ability to manage multiple priorities in a fast-paced environment
• Experience mentoring or training junior team members preferred

Salary Expectations:

• $90-150k