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Social Media Manager – Hospitality, Dallas

Twine, Dallas, TX, United States


Join a dynamic communications team focused on elevating the social presence of leading hotels and restaurants. This role is ideal for a social media expert passionate about hospitality, with a proven track record in crafting engaging content calendars and executing data-driven strategies. You will play a key part in shaping the digital voice of hospitality brands, working closely with clients to deliver impactful campaigns. The position is hybrid, based in Dallas, offering the opportunity to collaborate both in-person and remotely.

Deliverables

Develop and manage monthly social media content calendars tailored to hospitality clients

Create, schedule, and publish engaging content across major platforms (Instagram, Facebook, X, LinkedIn)

Design and implement effective social media strategies to drive brand awareness and engagement

Monitor, analyze, and report on campaign performance using analytics tools

Collaborate with PR, influencer, and event management teams to ensure cohesive messaging

Manage Meta Ads campaigns, optimizing for reach and ROI

Stay updated on hospitality and social media trends to inform content and strategy

Requirements

Proven experience as a Social Media Manager, preferably within the hospitality sector

Strong portfolio of social content creation and campaign management

Proficiency with Meta Ads Manager and social analytics platforms

Excellent written and visual communication skills

Ability to work hybrid in Dallas (on-site and remote)

Strong organizational skills and attention to detail

Experience collaborating with cross-functional teams (PR, influencer, event management)

Up-to-date knowledge of social media best practices and hospitality industry trends

About Twine Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

Our Mission Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.

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