OnStar Marketing Coordinator Pacific
General Motors, Olympia, WA, United States
Hybrid:
This position requires on‑site presence
3 days per week .
Job Description / Responsibilities
Lead the
end‑to‑end OnStar marketing and brand strategy , covering the full customer journey.
Develop and execute
integrated marketing initiatives , including brand, digital, media, CRM, PR, and internal (endo‑marketing) campaigns.
Own the
digital marketing and CRM / Subscriber Relationship Management (SRM) strategy , with strong focus on performance, engagement, and sales conversion.
Define and execute
Go‑To‑Market strategies
for new products, services, apps, and connectivity features.
Manage
external agencies and vendors
(media, digital, CRM, PR) and coordinate with cross‑functional internal teams.
Monitor and report
Brand, Performance, and CRM KPIs , ensuring data‑driven decision making.
Manage
marketing budgets
and campaign investments, ensuring efficiency and ROI.
Prepare and deliver
strategic presentations
to senior leaders, managers, and directors.
Support
events, sponsorships, employee communications, and regional activations , including travel when required.
Required Qualifications
Bachelor’s degree
(professional title) in
Marketing, Business Administration, Engineering, or related fields .
5+ years of solid marketing experience , covering brand, digital, CRM, media, and campaign management.
Proven experience in
CRM strategy, campaign execution, and agency management .
Strong
analytical, financial, and data interpretation skills .
Ability to influence and collaborate with stakeholders without direct reporting relationships.
Advanced English proficiency
(written and spoken).
Advanced proficiency in
Microsoft Office tools ; experience using
AI tools
to enhance marketing performance.
Preferred Qualifications
Experience in
regional or multinational environments .
Experience with tools such as
Power BI, Asana, or similar project/analytics platforms .
Strong leadership profile with hands‑on execution mindset.
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This position requires on‑site presence
3 days per week .
Job Description / Responsibilities
Lead the
end‑to‑end OnStar marketing and brand strategy , covering the full customer journey.
Develop and execute
integrated marketing initiatives , including brand, digital, media, CRM, PR, and internal (endo‑marketing) campaigns.
Own the
digital marketing and CRM / Subscriber Relationship Management (SRM) strategy , with strong focus on performance, engagement, and sales conversion.
Define and execute
Go‑To‑Market strategies
for new products, services, apps, and connectivity features.
Manage
external agencies and vendors
(media, digital, CRM, PR) and coordinate with cross‑functional internal teams.
Monitor and report
Brand, Performance, and CRM KPIs , ensuring data‑driven decision making.
Manage
marketing budgets
and campaign investments, ensuring efficiency and ROI.
Prepare and deliver
strategic presentations
to senior leaders, managers, and directors.
Support
events, sponsorships, employee communications, and regional activations , including travel when required.
Required Qualifications
Bachelor’s degree
(professional title) in
Marketing, Business Administration, Engineering, or related fields .
5+ years of solid marketing experience , covering brand, digital, CRM, media, and campaign management.
Proven experience in
CRM strategy, campaign execution, and agency management .
Strong
analytical, financial, and data interpretation skills .
Ability to influence and collaborate with stakeholders without direct reporting relationships.
Advanced English proficiency
(written and spoken).
Advanced proficiency in
Microsoft Office tools ; experience using
AI tools
to enhance marketing performance.
Preferred Qualifications
Experience in
regional or multinational environments .
Experience with tools such as
Power BI, Asana, or similar project/analytics platforms .
Strong leadership profile with hands‑on execution mindset.
#J-18808-Ljbffr