Events Marketing Manager
Astera Labs, San Jose, CA, United States
Astera Labs (NASDAQ: ALAB) provides rack-scale AI infrastructure through purpose‑built connectivity solutions. By collaborating with hyperscalers and ecosystem partners, Astera Labs enables organizations to unlock the full potential of modern AI. Astera Labs’ Intelligent Connectivity Platform integrates CXL®, Ethernet, NVLink, PCIe®, and UALink™ semiconductor‑based technologies with the company’s COSMOS software suite to unify diverse components into cohesive, flexible systems that deliver end‑to‑end scale‑up and scale‑out connectivity. The company’s custom connectivity solutions business complements its standards‑based portfolio, enabling customers to deploy tailored architectures to meet their unique infrastructure requirements. Discover more at www.asteralabs.com.
Role Overview Astera Labs is seeking an
Events Marketing Manager
to join our Marketing team in San Jose, CA. In this highly visible role, you will own the strategy and execution of our events program—from premier industry tradeshows to customer engagements—that showcase Astera Labs’ leadership in AI infrastructure connectivity. As a key driver of our brand presence, you will design and deliver repeatable, high‑impact marketing programs that connect our innovative connectivity solutions with hyperscalers, enterprises, and system builders worldwide. You will partner cross‑functionally with marketing, product, and sales teams to ensure every event delivers measurable business value and reinforces Astera Labs’ position at the forefront of the AI revolution. This is an exciting opportunity for a creative, detail‑oriented events professional who thrives in fast‑paced environments and wants to make a tangible impact on a hypergrowth company transforming the future of data center connectivity.
Key Responsibilities
Event Strategy & Program Management
Design and execute repeatable marketing and events programs that drive brand awareness, customer engagement, and pipeline generation
Develop and implement comprehensive event plans, identifying objectives, key deliverables, detailed timelines, and budgets
Lead pre‑ and post‑event briefings with stakeholders to measure success of marketing initiatives and develop responsive recommendations for future campaigns
Event Execution & Logistics
Coordinate all event logistics including contract management, space reservation, booth layout and services, signage, set‑up and tear‑down, shipping, staffing, booth activations, and meeting scheduling
Serve as primary onsite contact at all events, ensuring flawless execution and rapid problem‑solving
Manage vendors including creative firms, booth builders, printing services, A/V providers, shipping services, and catering services
Brand & Creative Excellence
Ensure impactful and consistent brand representation at all events, maintaining brand guidelines in booth design, signage, collateral, and promotional materials
Partner with marketing, product, and sales teams on event branding, collateral, and product demos
Drive best practices for attendee and customer experiences, promotion, and environmental design
Budget Management & Analysis
Develop and manage event budgets, including negotiating fees and pricing to ensure cost‑effectiveness and optimal resource allocation
Manage timelines and deliverables, ensuring critical deadlines are communicated, tracked, and met
Drive post‑event recaps with analysis on objectives met, ROI, and recommended improvements
Digital & Social Engagement
Drive social media strategy and execution for each event to maximize reach and engagement
Leverage digital event platforms and technologies to enhance attendee experiences
Basic Qualifications
Bachelor’s degree in Marketing, Communications, Business Administration, or related field
5+ years of corporate events and tradeshows experience in the technology industry
Strong project management skills with the ability to prioritize and manage multiple tasks and deadlines simultaneously
Excellent written and verbal communication skills
Proven vendor management and contract negotiation experience
Proficiency with business applications (Microsoft Office, Google Apps) and event technologies (registration platforms, event apps)
Ability to travel for events as needed
Preferred Qualifications
Experience in semiconductor, hardware, or AI/data center industries
Background working with technical audiences including engineers and C‑level executives
Experience with digital and hybrid event platforms
Creative approach to customer engagement and experiential marketing
Track record of delivering events for hypergrowth technology companies
CMP (Certified Meeting Professional) or similar certification
Salary range is $125,000 to $155,000 depending on experience, level, and business need. This role is eligible for discretionary bonus, incentives and benefits.
We know that creativity and innovation happen more often when teams include diverse ideas, backgrounds, and experiences, and we actively encourage everyone with relevant experience to apply, including people of color, LGBTQ+ and non‑binary people, veterans, parents, and individuals with disabilities.
#J-18808-Ljbffr
Role Overview Astera Labs is seeking an
Events Marketing Manager
to join our Marketing team in San Jose, CA. In this highly visible role, you will own the strategy and execution of our events program—from premier industry tradeshows to customer engagements—that showcase Astera Labs’ leadership in AI infrastructure connectivity. As a key driver of our brand presence, you will design and deliver repeatable, high‑impact marketing programs that connect our innovative connectivity solutions with hyperscalers, enterprises, and system builders worldwide. You will partner cross‑functionally with marketing, product, and sales teams to ensure every event delivers measurable business value and reinforces Astera Labs’ position at the forefront of the AI revolution. This is an exciting opportunity for a creative, detail‑oriented events professional who thrives in fast‑paced environments and wants to make a tangible impact on a hypergrowth company transforming the future of data center connectivity.
Key Responsibilities
Event Strategy & Program Management
Design and execute repeatable marketing and events programs that drive brand awareness, customer engagement, and pipeline generation
Develop and implement comprehensive event plans, identifying objectives, key deliverables, detailed timelines, and budgets
Lead pre‑ and post‑event briefings with stakeholders to measure success of marketing initiatives and develop responsive recommendations for future campaigns
Event Execution & Logistics
Coordinate all event logistics including contract management, space reservation, booth layout and services, signage, set‑up and tear‑down, shipping, staffing, booth activations, and meeting scheduling
Serve as primary onsite contact at all events, ensuring flawless execution and rapid problem‑solving
Manage vendors including creative firms, booth builders, printing services, A/V providers, shipping services, and catering services
Brand & Creative Excellence
Ensure impactful and consistent brand representation at all events, maintaining brand guidelines in booth design, signage, collateral, and promotional materials
Partner with marketing, product, and sales teams on event branding, collateral, and product demos
Drive best practices for attendee and customer experiences, promotion, and environmental design
Budget Management & Analysis
Develop and manage event budgets, including negotiating fees and pricing to ensure cost‑effectiveness and optimal resource allocation
Manage timelines and deliverables, ensuring critical deadlines are communicated, tracked, and met
Drive post‑event recaps with analysis on objectives met, ROI, and recommended improvements
Digital & Social Engagement
Drive social media strategy and execution for each event to maximize reach and engagement
Leverage digital event platforms and technologies to enhance attendee experiences
Basic Qualifications
Bachelor’s degree in Marketing, Communications, Business Administration, or related field
5+ years of corporate events and tradeshows experience in the technology industry
Strong project management skills with the ability to prioritize and manage multiple tasks and deadlines simultaneously
Excellent written and verbal communication skills
Proven vendor management and contract negotiation experience
Proficiency with business applications (Microsoft Office, Google Apps) and event technologies (registration platforms, event apps)
Ability to travel for events as needed
Preferred Qualifications
Experience in semiconductor, hardware, or AI/data center industries
Background working with technical audiences including engineers and C‑level executives
Experience with digital and hybrid event platforms
Creative approach to customer engagement and experiential marketing
Track record of delivering events for hypergrowth technology companies
CMP (Certified Meeting Professional) or similar certification
Salary range is $125,000 to $155,000 depending on experience, level, and business need. This role is eligible for discretionary bonus, incentives and benefits.
We know that creativity and innovation happen more often when teams include diverse ideas, backgrounds, and experiences, and we actively encourage everyone with relevant experience to apply, including people of color, LGBTQ+ and non‑binary people, veterans, parents, and individuals with disabilities.
#J-18808-Ljbffr