Email Marketing Manager
First Watch Restaurants, Bradenton, FL, United States
For more than four decades, First Watch has developed a strong “You First” culture and established itself as a leading daytime dining brand. As the company plans for continued growth across its 600+ locations, the Email Marketing Manager will play a key role in driving performance through the brand’s email marketing program. This role is responsible for the overall strategy, execution, and performance management of email communications. Key responsibilities include managing the email marketing calendar, leading campaign development from initial concept through deployment, and driving program improvements through structured testing, segmentation, and reporting. The ideal candidate brings strong project management capabilities, along with creative and analytical expertise, to deliver effective campaigns that support guest engagement and retention goals. This position is based at the First Watch Home Office in Bradenton, FL, and requires approximately 20% travel.
Responsibilities The essential functions in this job description are not all-inclusive of this position’s duties and responsibilities. Reliable and dependable attendance is required.
Marketing Calendar Ownership
Own and manage the email marketing calendar in alignment with business priorities, promotional calendars and cross-channel initiatives
Partner with CRM and creative teams to plan and prioritize campaigns
Ensure clear timelines, approvals and deliverables for every campaign
Proactively identify opportunities for new lifecycle campaigns and automations
Lead end-to-end development of email campaigns including briefing, copy direction, creative coordination, segmentation and QA
Build and launch campaigns within the Braze marketing platform
Develop audience targeting strategies to improve personalization and engagement
Implement A/B testing plans to optimize subject lines, creative, offers and send times
Campaign Launch & Execution
Oversee accurate deployment of all campaigns, ensuring flawless execution
Monitor performance post-launch and quickly troubleshoot any issues
Maintain deliverability best practices and list hygiene standards
Reporting & Optimization
Own weekly and monthly performance reporting
Analyze KPIs including open rate, CTR, conversion rate, revenue and unsubscribe rate
Translate data into actionable insights and optimization plans
Present results and recommendations to leadership and cross-functional stakeholders
Qualifications
Bachelor’s degree required (degree in communications/public relations/marketing or related field is preferred)
4-6+ years of experience in email marketing, CRM or lifecycle marketing
Hands‑on experience building and launching campaigns in an email service provider (ESP) or marketing automation platform
Experience with Braze is strongly preferred
Strong understanding of audience segmentation, personalization and lifecycle marketing strategies
Experience in developing and managing marketing calendars and coordinating cross‑functional campaign launches
Proficiency in email performance analysis and reporting (open rate, CTR, conversion, revenue attribution etc.)
Familiarity with email deliverability, best practices, list hygiene and compliance where applicable
Strong attention to detail with proven QA processes for campaign deployment
Basic understanding of HTML/CSS for email troubleshooting is a plus
Who We Are First Watch is the leading Daytime Dining concept serving made‑to‑order breakfast, brunch and lunch using the freshest ingredients available. Guided by its “Follow the Sun” culinary philosophy, First Watch’s chef‑driven menu rotates multiple times per year to feature the highest‑quality flavors at their peak, offering elevated executions of classic favorites, fresh juices like the Kale Tonic, and fan favorites such as the Lemon Ricotta Pancakes, Quinoa Power Bowl and signature Million Dollar Bacon. For every kid’s meal served, First Watch proudly donates a portion to organizations and causes making a positive impact to our communities – raising approximately $2.0 million to date. A recipient of many “Best Breakfast” and “Best Brunch” awards, First Watch was voted #1 Best Breakfast by Newsweek’s Readers’ Choice Awards 2025, and also named 2025 and 2024’s #1 Most Loved Workplace in America by the Best Practice Institute – an accolade most recently featured in The Wall Street Journal – after appearing on the list in 2022 and 2023, as well. With a commitment to quality, hospitality and community, First Watch is redefining Daytime Dining across more than 630 First Watch restaurants in 32 states. For more information, visit www.firstwatch.com.
First Watch is an equal opportunity employer. In compliance with the Americans with Disabilities Act, First Watch will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.
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Responsibilities The essential functions in this job description are not all-inclusive of this position’s duties and responsibilities. Reliable and dependable attendance is required.
Marketing Calendar Ownership
Own and manage the email marketing calendar in alignment with business priorities, promotional calendars and cross-channel initiatives
Partner with CRM and creative teams to plan and prioritize campaigns
Ensure clear timelines, approvals and deliverables for every campaign
Proactively identify opportunities for new lifecycle campaigns and automations
Lead end-to-end development of email campaigns including briefing, copy direction, creative coordination, segmentation and QA
Build and launch campaigns within the Braze marketing platform
Develop audience targeting strategies to improve personalization and engagement
Implement A/B testing plans to optimize subject lines, creative, offers and send times
Campaign Launch & Execution
Oversee accurate deployment of all campaigns, ensuring flawless execution
Monitor performance post-launch and quickly troubleshoot any issues
Maintain deliverability best practices and list hygiene standards
Reporting & Optimization
Own weekly and monthly performance reporting
Analyze KPIs including open rate, CTR, conversion rate, revenue and unsubscribe rate
Translate data into actionable insights and optimization plans
Present results and recommendations to leadership and cross-functional stakeholders
Qualifications
Bachelor’s degree required (degree in communications/public relations/marketing or related field is preferred)
4-6+ years of experience in email marketing, CRM or lifecycle marketing
Hands‑on experience building and launching campaigns in an email service provider (ESP) or marketing automation platform
Experience with Braze is strongly preferred
Strong understanding of audience segmentation, personalization and lifecycle marketing strategies
Experience in developing and managing marketing calendars and coordinating cross‑functional campaign launches
Proficiency in email performance analysis and reporting (open rate, CTR, conversion, revenue attribution etc.)
Familiarity with email deliverability, best practices, list hygiene and compliance where applicable
Strong attention to detail with proven QA processes for campaign deployment
Basic understanding of HTML/CSS for email troubleshooting is a plus
Who We Are First Watch is the leading Daytime Dining concept serving made‑to‑order breakfast, brunch and lunch using the freshest ingredients available. Guided by its “Follow the Sun” culinary philosophy, First Watch’s chef‑driven menu rotates multiple times per year to feature the highest‑quality flavors at their peak, offering elevated executions of classic favorites, fresh juices like the Kale Tonic, and fan favorites such as the Lemon Ricotta Pancakes, Quinoa Power Bowl and signature Million Dollar Bacon. For every kid’s meal served, First Watch proudly donates a portion to organizations and causes making a positive impact to our communities – raising approximately $2.0 million to date. A recipient of many “Best Breakfast” and “Best Brunch” awards, First Watch was voted #1 Best Breakfast by Newsweek’s Readers’ Choice Awards 2025, and also named 2025 and 2024’s #1 Most Loved Workplace in America by the Best Practice Institute – an accolade most recently featured in The Wall Street Journal – after appearing on the list in 2022 and 2023, as well. With a commitment to quality, hospitality and community, First Watch is redefining Daytime Dining across more than 630 First Watch restaurants in 32 states. For more information, visit www.firstwatch.com.
First Watch is an equal opportunity employer. In compliance with the Americans with Disabilities Act, First Watch will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.
#J-18808-Ljbffr