Media Consultant - Orlando Radio Job at Cox Media Group in Orlando

Location: FL-Orlando-John Young

Job Title: Media Consultant - Orlando Radio

Overview

Cox Media Group (CMG) is seeking Media Consultants (MCs) for outside sales positions selling to new clients and servicing established accounts. We’re looking for talented, enthusiastic, motivated, and goal-oriented individuals who are self-starters and thrive in a fast-paced environment. As a Media Consultant, you will develop new customers and partner with existing to become a marketing solution provider that understands each customer\'s business goals and helps them achieve those goals through our media assets. This field-based role involves collaboration with a team of professionals and the use of industry-leading tools and resources to create integrated marketing solutions that help clients reach their target audiences and drive business results.

This role specializes in creating new and incremental radio and digital revenue. The primary responsibilities include prospecting for new business, building cross-platform advertising solutions, executing effective marketing campaigns, and establishing strong relationships and partnerships in the community. The Media Consultant is also responsible for retaining and growing developed accounts through insight proposals, performance metrics, and maximizing all radio station and digital assets.

To be successful you should be driven, resourceful, organized, customer-focused, and a problem-solver. Effective communication, the ability to cultivate both new and lasting client relationships, strong presentation and time management skills, and the ability to generate new business are essential.

In return, CMG offers a unique career opportunity with challenging objectives, world-class tools, and the potential for growth as a sales professional. The position offers a rewarding commission structure and the chance to be part of a team dedicated to making a positive impact in the communities we serve. CMG annually generates tens of millions of dollars in economic value for the communities we serve.

Essential Duties and Responsibilities

• Identify and assess sales opportunities and apply resources and strategies appropriately.
• Solicit new business through prospecting and cold calling.
• Consistently manage target accounts in the pipeline.
• Generate revenue through the development of new accounts and growth of existing accounts.
• Create proposals to be presented to Sales leaders, as well as existing and potential clients.
• Consult clients on CMG solutions and offerings, demonstrating a deep understanding of product capabilities, measurement, attribution, and KPIs.
• Learn and sell fully integrated advertising solutions utilizing our full suite of audio and digital products.
• Meet and exceed all sales goals as outlined by the General Sales Manager and/or Director of Sales.
• Conduct needs analyses and account reviews to uncover customers\' essential needs.
• Develop effective marketing plans to meet each client\'s needs and objectives.
• Create compelling and persuasive presentations to facilitate new or additional business.
• Negotiate advertising rates effectively.
• Demonstrate product knowledge and value to customers.
• Match available station sponsorships with the needs of prospects and clients and present and sell those sponsorships.
• Collaborate with internal departments to manage account stewardship throughout the process.
• Utilize CRM (HubSpot) to track and manage day-to-day activity, build a pipeline, ensure execution, and provide weekly projections and revenue reporting.
• Upsell current customers by providing performance metrics, research insights, and proven results.
• Collaborate with account management to provide timely traffic instructions, conduct account maintenance including make-goods, and collect on aging receivables.
• Attend sales meetings, training sessions, and client remote meetings.

Minimum Qualifications

• Minimum of 2 years of new business development and prospecting experience in media sales or related sales role.
• Proven record of driving revenue growth through successful campaigns.
• Proven track record of success in working with people (e.g., career, school, organizations, sports, etc.).
• Strong analytical, problem-solving, communication, people skills, and business acumen.
• Ability to multi-task and work in a high-paced, fast-paced environment with tight deadlines.
• Strong marketing, presentation and closing skills.
• Excellent attention to detail and organizational skills.
• Able to effectively negotiate with customers to meet a winning return on investment.
• Experience prospecting for new clients and selling services to them along with maintaining and upselling existing clients.
• Proficient with Microsoft Office, PowerPoint, and CRM tools, such as HubSpot.
• Valid driver\'s license with an acceptable driving record.

Preferred Qualifications

• BA/BS degree
• Three years of media sales, account management or buying experience.
• Proven history of digital and Radio sales success in a local media setting.

About Cox Media Group

CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with brands, award-winning content, and an exceptional team. CMG provides local and national journalism and entertainment content, with market-leading television brands, radio stations, and digital platforms. For more information about CMG, visit www.coxmediagroup.com.

Req #:1799 #LI-Onsite