
Senior Marketing Specialist
Innova Solutions, Rochester, MN, United States
Senior Marketing Specialist
Position type: Full‑time, Contract
Duration: 9 months+
Location: Remote
Responsibilities
Partner with Program Managers, physicians, Digital Marketing, and internal Marketing teams to develop and execute integrated marketing plans
Lead strategic evaluation, development, and execution of marketing initiatives, including advertising and promotional campaigns, collateral development, digital marketing content creation and performance assessment
Manage complex cross‑functional projects throughout the full project lifecycle (concept to launch)
Provide expert marketing consultation and influence stakeholders without direct reporting authority
Analyze market research, target audience insights, and competitive landscape to develop data‑driven strategies
Monitor and measure campaign performance, leveraging data and analytics to identify trends and optimize results
Act as an advocate for target audiences in product and service development
Represent Marketing on institutional committees and with internal and external partners
Build strong collaborative relationships across administrative and clinical departments (Legal, Business Development, Public Affairs, physicians, scientists, and external vendors)
Demonstrate leadership and professionalism while ensuring flawless execution of marketing initiatives
May have budget oversight, accountability, and reporting responsibilities
Qualifications
Strong business acumen with demonstrated experience building marketing strategies aligned to business objectives
Proven leadership and ability to lead through influence in a matrixed organization
Excellent problem‑solving, critical thinking, and quantitative analysis skills
Strong written and verbal communication, presentation, and active listening skills
Demonstrated digital marketing experience, including working with digital and advertising channels
Experience with market research, target audience analysis, and competitive landscape evaluation
Ability to manage multiple priorities in a fast‑paced, collaborative environment
High level of professionalism, confidentiality, and independent judgment
Strong project management skills with a track record of meeting deadlines and delivering quality results
Experience working with marketing automation tools is preferred
Willingness to travel occasionally and work evenings/weekends as needed
Bachelor’s degree in Marketing, Business, Healthcare, Liberal Arts, or a related field plus 5 years of professional marketing experience, or Master’s degree in a related field (MBA preferred) plus 3 years of professional marketing experience; strong academic performance required
Compensation & Benefits
Pay range: $38 – $42 per hour, based on education, experience, location, job duties, certifications, etc.
Benefits: Medical & pharmacy coverage, dental/vision insurance, 401(k), HSA & FSA, life insurance, pet insurance, short‑term & long‑term disability, accident & critical illness coverage, pre‑paid legal & ID theft protection, sick time, paid leaves as required by law, and Employee Assistance Program.
Apply
This position is only open to applicants who can be engaged on a W‑2 basis. Qualified candidates should APPLY NOW for immediate consideration.
Equal Opportunity Statement
Innova Solutions is an Equal Opportunity Employer and prohibits any kind of unlawful discrimination and harassment. Innova Solutions is committed to equal employment opportunity for all employees and to providing a work environment free of discrimination and harassment on the basis of race, color, religion, national origin, citizenship, social or ethnic origin, sex, age, disability, veteran status, marital status, domestic partner status, sexual orientation, or any status protected by law. If you are an individual with a disability and need a reasonable accommodation, please contact us at hr@innovasolutions.com or (770) 493‑5588.
Contact
RISHABH BHAGEL
213‑221‑0165
Rishabh.Bhagel@innovasolutions.com
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