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Senior Marketing Specialist

Innova Solutions, Rochester, MN, United States


Senior Marketing Specialist Position type: Full‑time, Contract Duration: 9 months+ Location: Remote Responsibilities Partner with Program Managers, physicians, Digital Marketing, and internal Marketing teams to develop and execute integrated marketing plans Lead strategic evaluation, development, and execution of marketing initiatives, including advertising and promotional campaigns, collateral development, digital marketing content creation and performance assessment Manage complex cross‑functional projects throughout the full project lifecycle (concept to launch) Provide expert marketing consultation and influence stakeholders without direct reporting authority Analyze market research, target audience insights, and competitive landscape to develop data‑driven strategies Monitor and measure campaign performance, leveraging data and analytics to identify trends and optimize results Act as an advocate for target audiences in product and service development Represent Marketing on institutional committees and with internal and external partners Build strong collaborative relationships across administrative and clinical departments (Legal, Business Development, Public Affairs, physicians, scientists, and external vendors) Demonstrate leadership and professionalism while ensuring flawless execution of marketing initiatives May have budget oversight, accountability, and reporting responsibilities Qualifications Strong business acumen with demonstrated experience building marketing strategies aligned to business objectives Proven leadership and ability to lead through influence in a matrixed organization Excellent problem‑solving, critical thinking, and quantitative analysis skills Strong written and verbal communication, presentation, and active listening skills Demonstrated digital marketing experience, including working with digital and advertising channels Experience with market research, target audience analysis, and competitive landscape evaluation Ability to manage multiple priorities in a fast‑paced, collaborative environment High level of professionalism, confidentiality, and independent judgment Strong project management skills with a track record of meeting deadlines and delivering quality results Experience working with marketing automation tools is preferred Willingness to travel occasionally and work evenings/weekends as needed Bachelor’s degree in Marketing, Business, Healthcare, Liberal Arts, or a related field plus 5 years of professional marketing experience, or Master’s degree in a related field (MBA preferred) plus 3 years of professional marketing experience; strong academic performance required Compensation & Benefits Pay range: $38 – $42 per hour, based on education, experience, location, job duties, certifications, etc. Benefits: Medical & pharmacy coverage, dental/vision insurance, 401(k), HSA & FSA, life insurance, pet insurance, short‑term & long‑term disability, accident & critical illness coverage, pre‑paid legal & ID theft protection, sick time, paid leaves as required by law, and Employee Assistance Program. Apply This position is only open to applicants who can be engaged on a W‑2 basis. Qualified candidates should APPLY NOW for immediate consideration. Equal Opportunity Statement Innova Solutions is an Equal Opportunity Employer and prohibits any kind of unlawful discrimination and harassment. Innova Solutions is committed to equal employment opportunity for all employees and to providing a work environment free of discrimination and harassment on the basis of race, color, religion, national origin, citizenship, social or ethnic origin, sex, age, disability, veteran status, marital status, domestic partner status, sexual orientation, or any status protected by law. If you are an individual with a disability and need a reasonable accommodation, please contact us at hr@innovasolutions.com or (770) 493‑5588. Contact RISHABH BHAGEL 213‑221‑0165 Rishabh.Bhagel@innovasolutions.com #J-18808-Ljbffr