Lifecycle Marketing Coordinator

Job Summary: Our client is seeking a Lifecycle Marketing Coordinator to join their team! This position is located in Los Angeles, California. Duties Own end-to-end campaign execution for lifecycle marketing initiatives, from planning through deployment, across email, push notifications, in-app messaging, and other owned channels Partner with business units and brand stakeholders to align on campaign objectives, audience strategies, messaging priorities, and KPIs Coordinate cross-functional teams, design, product, analytics, merchandising, and operations, to deliver high-quality assets across the lifecycle funnel Manage and maintain a centralized campaign calendar, ensuring alignment with programming schedules, product launches, tentpole events, and acquisition initiatives Oversee campaign workflows, including timelines, approvals, QA processes, and deployment milestones using project management tools Track and analyze campaign performance, including open rates, CTR, conversions, and retention metrics Provide actionable insights for optimization Support A/B testing strategies to continuously improve engagement, conversion, and customer experience Adapt quickly in a fast-paced environment, balancing multiple priorities while maintaining exceptional attention to detail and execution quality Desired Skills/Experience 1+ years of experience in lifecycle marketing, CRM, email marketing, or campaign/project coordination Strong understanding of customer lifecycle strategies such as: acquisition, onboarding, engagement, retention, and win-back Hands‑on experience with marketing automation platforms such as: Braze or similar tools Proven ability to manage multiple campaigns and stakeholders simultaneously with strong organizational skills Data‑driven mindset with experience analyzing performance metrics using tools like Google Analytics, Amplitude, or Adobe Analytics Experience with audience segmentation, targeting strategies, and A/B testing methodologies Excellent communication and collaboration skills, with the ability to work cross‑functionally across marketing, product, data, and creative teams Familiarity with project management tools such as: Google Workspace, Airtable, Jira and Monday.com Experience in subscription, streaming, media, or entertainment industries is a plus Benefits Medical, Dental, & Vision Insurance Plans Employee‑Owned Profit Sharing (ESOP) 401K offered The approximate pay range for this position is between $22.00 and $32.00 . Please note that the pay range provided is a good faith estimate. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and location. We comply with local wage minimums. #J-18808-Ljbffr