Marketing Copywriter (Direct Response) - $0 Healthcare for You and Your Entire F

Healthcare shouldn’t be something you worry about when it comes to taking care of your family. That’s why when you join our team, your healthcare costs $0 out of your paycheck —and the same is true for your spouse and children. No monthly premiums. No deductibles. No surprise medical bills. Most team members avoid tens of thousands of dollars in healthcare costs compared to traditional health plans. It isn’t a perk. It’s part of our mission. About This Role Marketing Copywriter (Direct Response) exists to drive measurable growth by owning conversion-focused messaging across email and funnel touchpoints. In This Role, You Will Serve individuals, families, SMBs, and broker audiences across the full customer journey Be responsible for high-performing email and funnel copy that drives opens, clicks, conversions, and ROI Directly impact healthcare access by helping people clearly understand and act on Redirect Health’s value This Is a Hands-on, Performance-driven Role For Someone Who Enjoys data-informed copywriting, testing, and optimization Takes ownership from strategy through execution and iteration Wants their work to directly influence business outcomes and healthcare affordability What You’ll Do Own: Conversion copy and email marketing strategy across HubSpot and Mailchimp, including newsletters, nurture sequences, promotional campaigns, and automated journeys Support: Messaging for landing pages, ads, SMS, and funnel assets aligned to brand voice and conversion goals Collaborate with: Director of Growth Marketing, Design, Marketing Ops, and Sales to align messaging, testing cadence, and performance goals Improve: Open rates, click-through rates, conversion rates, CPA, and ROI through A/B testing and performance analysis Advocate for: Audience needs by maintaining a deep understanding of individuals, families, SMBs, and broker segments A Strong Performer In This Role Is Known For Writing clear, persuasive copy grounded in buyer psychology Using performance data to continuously refine messaging and creative Delivering consistent improvements in conversion and campaign performance How Success Is Measured Increased open, click, and conversion rates across HubSpot and Mailchimp campaigns Improved CPA and overall marketing ROI Increased testing velocity and stronger creative performance Effective collaboration across growth, design, ops, and sales teams What We’re Looking For Has 5+ years of experience in direct-response copywriting and email marketing strategy Brings a strong portfolio of conversion-driven copy (emails, ads, landing pages, funnels) Has deep knowledge of HubSpot and Mailchimp, including segmentation, automation, and analytics Has proven success building high-performing nurture, promotional, and retention campaignsDemonstrates strong understanding of buyer psychology, storytelling, and conversion principles Has experience in healthcare, health tech, or performance marketing environments (a plus) Has a strong analytical mindset and uses data to inform copy decisions Is highly organized, detail-oriented, and able to manage multiple projects under tight deadlines This is a hybrid role, with at least three days per week in our office. What You’ll Earn Starting Salary: $65,000 FREE healthcare for you and your entire family Dental & Vision insurance Paid time off & sick time 401(k) access A mission-driven team that believes in doing the right thing The Pay Range For This Role Is 65,000 - 68,000 USD per year (Phoenix) Ready to make a difference? If you’re looking for more than just a job—and want to help reshape how healthcare works for families—we’d love to hear from you. #J-18808-Ljbffr