Marketing & Event Manager

BusinessWest is the premier business journal of Western Massachusetts, published bi-weekly to connect and inform the business communities in the region’s four counties. Offering a unique local perspective, BusinessWest delivers timely business news, insights, and features on topics like new business openings, legal developments, real estate transactions, and community achievements. Additionally, the publication celebrates business milestones and fosters engagement through its signature events. Stay connected through print, online at www.businesswest.com, or at one of their diverse in-person events. Role Description BusinessWest is seeking a dedicated and experienced Marketing & Event Manager to join our team on-site in Springfield, MA. This is a full-time role responsible for developing and executing marketing strategies, planning and managing signature events, and fostering relationships with sponsors and community partners. The role also includes designing promotional campaigns, overseeing social media and digital outreach efforts, organizing event logistics, managing budgets, and coordinating with vendors and team members to ensure successful marketing initiatives and events. Qualifications Proven skills in Marketing Strategy, Branding, and Campaign Development Experience in Event Planning, Execution, and Vendor Management Proficiency in Social Media Management, Digital Marketing, and Online Engagement Strong skills in Budget Management, Organization, and Problem-Solving Excellent Communication, Presentation, and Relationship-Building abilities Experience in Public Relations and Community Networking Highly detail-oriented with the ability to manage multiple projects on tight deadlines Bachelor's degree in Marketing, Communications, Event Management, or a related field Experience in publishing, media, or event-based industries is a plus Pay: $54,000.00 - $58,000.00 per year Job Overview We are seeking an experienced Event and Marketing Manager to join our team. The ideal candidate will be responsible for planning, organizing, and coordinating events to ensure they run smoothly and successfully; and for managing the company’s multi-platform marketing campaigns, events, and sales-support efforts. Event Management Duties Plan and execute the company’s signature events and participation in other events including Chamber, business, and community events Coordinate with vendors, suppliers, and internal teams to ensure all event requirements are met Develop event budgets and manage expenses effectively Utilize social media marketing and digital marketing strategies to promote events Manage event details including client inquiries and ticket sales Work as a liaison with event sponsors to fulfill sponsorship receivables Conduct research to identify event opportunities and stay updated on industry trends Oversee event setup, including decorations and seating arrangements Collaborate with sales team to maximize event exposure Utilize tools like WordPress, Constant Contact, and social media for event promotion Marketing Management Duties Develop and manage marketing campaigns inclusive of print, digital, social media, and multimedia Manage and maintain an organized structure for digital ad campaigns Manage and maintain reporting on data analytics for social media, digital, and website ads Write and proofread creative copy for marketing efforts Manage and send daily e-news Qualifications Proven experience as an Event and Marketing Manager or similar role Strong budgeting skills with the ability to manage expenses efficiently Proficiency in social media marketing and digital marketing strategies Knowledge of advertising sales techniques Familiarity with tools like Google Suite, Adobe Creative Suite, and WordPress Excellent organizational and multitasking abilities Excellent verbal and written communication skills Ability to work in a team environment Join us in creating memorable events, successful marketing campaigns, and engaging experiences for our clients. This is a paid, full-time, in-house position. No remote opportunity available. Please send resume, cover letter, references, and salary requirements. All inquiries held confidential. #J-18808-Ljbffr