Strategic Communications Design for Impact

Home › Courses › Communication Strategy Design and Development Communication Strategy Design and Development Build communication strategy with the rigour and clarity the boardroom expects. Strong communication strategy is not a document — it is a system. This course gives you a practical, step‑by‑step method for building one: mapping stakeholders, selecting channels, defining goals, composing messages and bringing it all together in a clear, integrated plan. You will leave with a framework you can apply immediately to your own organisation. What this course covers Communication strategy principles and frameworks, stakeholder mapping and prioritisation, channel and tactic selection, and positioning, messaging and integration. How it works Every session runs in a small, boardroom‑format group — typically six to eight senior professionals. Your trainer tailors content to the specific industries, organisations and challenges each participant brings, so you work on real situations, not generic examples. The learning combines evidence‑based best practice briefings with structured discussions, practical workshops and peer learning. This is training with a coaching and consulting flavour — focused on building skills and producing outputs you can apply in your work immediately. What you will be able to do Build a clear, integrated communication strategy using a step‑by‑step system Analyse, map and prioritise your organisation’s stakeholders Select the most effective communication channels for your messages Conduct a communications audit and situation analysis Compose effective messages and positioning for your organisation Define communication goals and objectives that align with business priorities Present a communication strategy with clarity and confidence Apply a repeatable strategy framework to future communication planning challenges This module covers the guiding principles that underlie every strong communications and PR strategy. Guiding ideas, principles, issues and concepts for communication strategy design Using communication to manage reputation Using communication to influence stakeholders and behaviour Approaches and models for communication strategy development Checklists and processes This module presents clear tools and methodologies that you can use to ensure that your communication strategy targets key audience groups effectively. Concepts and definitions Identifying, grouping and prioritising stakeholders Channels and tactics Types of communication channel PR tactics: strengths, weaknesses and applications Creating a channel strategy: targeting channels for stakeholders Positioning and messages This module covers how to focus and distil complex or nuanced ideas into simple, strong and clear messages that resonate with stakeholders. Strategic positioning Proof points: hard and soft evidence Messages in action Who should attend This course is for communication professionals with several years of experience who want to build a rigorous, practical approach to strategy design. It is ideal if you create or manage communication strategy and want a structured system rather than an improvised approach. One day face‑to‑face · Two half‑days live online All prices exclude local VAT where applicable The following are some of the ISOC trainers who regularly lead this course, depending whether you join us in London, Dubai or live online. Corporate communications strategist and trainer Corporate communications professional with 20 years' international experience. Former Jumeirah Group and Rezidor Hotel Group. Co‑founder of In2 Consulting, Dubai. Former MEPRA board member. Corporate trainer and leadership coach Senior corporate trainer with over 20 years' experience in hospitality, sales and leadership. Former Director of Operations, Hotel Dynamics Middle East. Coaches individuals in management, leadership and interpersonal communication. Elena Yakunina Strategic communications and reputation specialist Communications and PR professional with 15+ years' experience. Former comms lead at Nestlé, GlaxoSmithKline and Ehrmann AG in Russia and Eurasia. London Business School leadership alumna. Speaks English, Russian and French. Communications specialist and executive coach Communications specialist and certified executive coach with 15+ years' international experience. Former comms lead at Burj Al Arab, Jumeirah Group and Euromonitor International. Trains on executive presence, communication strategy and reputation management. Corporate trainer and executive communication coach Corporate trainer and communication coach with 15+ years' experience in government, education and industry. Former advisor in the Canadian federal government. Certified executive coach. Master's in communication. Delivers in Arabic, English and French. What participants say ★★★★★ "Thanks to a very good organization, the quality of the material presented, the quality of the trainer and the user‑friendly online tool, I have many take‑away points from this course to capitalise on." Judith Adrien UN Climate Change ★★★★★ "A very useful course that encouraged me to think creatively and share ideas in a strong listening environment. In addition, the course also provided a helpful refresher on how to develop a suitable strategy for my workplace during a time of transition." ★★★★★ "ISOC is not only professional but the lecturers have strong industry experience to apply in their teaching. I loved the experience so much I paid to learn three different courses. I recommend the courses to anyone interested in media, communication, and public relations." Creative Associates International Frequently asked questions Yes. We deliver this course for teams of any size, tailored to your organisation’s context and objectives. Contact us to discuss your requirements. This course teaches the practical system — how to build a communication strategy step by step. Advanced Communication Strategy is for professionals who already have that foundation and want to operate at a more senior, strategic level. If you are building the skill for the first time or want a structured methodology, start here. You will leave with a strategy framework applied to your own organisation’s context — stakeholder mapping, channel selection, messaging and an integrated plan — that you can develop further after the course. Nothing specific is required. If you have a current project, challenge or organisational context relevant to the course, bring it along — the practical exercises can incorporate real‑world scenarios. Ready to develop your team? Talk to us about scheduling this course for your organisation #J-18808-Ljbffr