Creative Director Job at Better Mortgage in New York

Better is the first AI-native mortgage and home equity finance company, revolutionizing one of the largest financial markets in the world. We make home finance radically more transparent; using AI and proprietary technology to eliminate friction from the mortgage process through our industry-leading AI platform, Tinman®, and the first voice-based AI mortgage assistant, Betsy™. Our mission is simple: make homeownership cheaper, faster and more accessible by transforming how people buy and finance homes.

The facts that speak for themselves:

We’ve funded over $110 billion in loans (more than any other fintech in the US!)

Raised over $1.2 billion in equity capital to modernize the $15 trillion mortgage industry

Better’s propriety AI platform makes us an award-winning lender:

Fintech Breakthrough Award 2025: Best Lending Innovation

Yahoo! Finance (Jan 2025): Best Mortgage Lender for First-Time Homebuyers – Best for quick approval

Yahoo! Finance (2025): Best Online Mortgage Lender

Money Magazine (2025): Best for fast closing

Forbes (2023): Best Online Mortgage Lender

We’re building the future of home finance - and we’re looking for smart, driven, ambitious innovators who are ready to tackle the most impactful work of their careers.

A Better Opportunity

We’re looking for a Director of Brand & Creative Strategy to lead end-to-end creative for the Marketing organization. This is a hands‑on leadership role, managing a lean in‑house team while remaining deeply involved in execution.

This role is ideal for a creative leader who can bring clarity to complexity, balance brand and performance, and build scalable creative systems within a regulated fintech environment. You’ll play a key role in elevating the Better brand and driving measurable growth.

Responsibilities

Lead the end‑to‑end creative process from insight and strategy through briefing, concepting, production, and launch

Develop and execute a cohesive brand and performance marketing strategy that differentiates Better in the market

Serve as the steward of the Better brand across all touchpoints, ensuring high‑quality, on‑brand, and performance‑driven creative

Lead and mentor a lean, high‑impact in‑house creative team, driving strong creative judgment, accountability, and growth

Oversee external agencies and freelancers to ensure work meets quality, brand, and performance standards

Establish and uphold a high creative bar, ensuring all work meets expectations before release

Execute and guide creative across channels including web, landing pages, paid social, display, video, direct mail, content, and OOH

Build scalable creative systems and workflows that enable speed, consistency, and business growth

Partner cross‑functionally with Growth, Product, Lifecycle, Sales, and PR to bring the brand to life across initiatives

Leverage cultural insights, consumer behavior, and creative trends to inform positioning and campaign development

Foster a test‑and‑learn mindset to continuously improve creative performance

Integrate AI tools and workflows to increase creative output, speed, and effectiveness

Inspire creativity and innovation across the organization to support growth and differentiation

Qualifications

7+ years leading brand and creative strategy with measurable results

Experience managing in‑house creative teams and full‑funnel campaigns

5+ years of people management experience

Strong performance marketing and brand strategy experience

Expertise in Figma and Adobe Creative Suite

Experience across digital, social, video, web, print, and OOH

B2C experience required; tech or fintech experience preferred

Experience in fast‑paced or agency environments a plus

Comfort working in regulated industries

Experience leveraging AI tools in creative workflows

Ability to work onsite five days per week in NYC

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In Summary: Better is the first AI-native mortgage and home equity finance company, revolutionizing one of the largest financial markets in the world . We’ve funded over $110 billion in loans (more than any other fintech in the US!) Raised over $1.2 billion in equity capital to modernize the $15 trillion mortgage industry .

En Español: Better es la primera compañía nativa de hipotecas e equidad para viviendas con inteligencia artificial, revolucionando uno de los mercados financieros más grandes del mundo. Hacemos que las finanzas para el hogar sean radicalmente más transparentes; utilizamos AI y tecnología propietaria para eliminar la fricción en el proceso hipotecario a través de nuestra plataforma líder en la industria, Tinman®, y BetsyTM. Nuestra misión es simple: hacer que la propiedad de una casa sea más barata, rápida y accesible transformando cómo la gente compra y financia casas. Los hechos hablan por sí mismos: Hemos financiado más de $ 110 mil millones en préstamos (más que cualquier otra fintech en Estados Unidos!) Este es un papel de liderazgo práctico, administrando a un equipo interno y manteniendo una profunda participación en la ejecución.Este rol es ideal para un líder creativo que puede aportar claridad a la complejidad, equilibrar marca y rendimiento y construir sistemas creativos escalables dentro de un entorno fintech regulado. Usted desempeñará un papel clave en la elevación de la marca Better y el impulso del crecimiento medible. Responsabilidades Liderar el proceso creativo de extremo a extremo desde una visión y estrategia mediante información, diseño, producción e implementación Desarrollar y ejecutar una estrategia de marketing de marca y rendimiento cohesionada que diferencia a Better en el mercado Servir como administrador de la mejor marca en todos los puntos de contacto, asegurando un liderazgo creativo ligado a la calidad, a la marca y al rendimiento, liderando y mentorando un equipo limpio de alto impacto en casa, impulsando un fuerte crecimiento de juicio, rendibilidad de cuentas y supervisión de las agencias y trabajadores independientes para garantizar que el trabajo cumpla con la calidad de marca e inspiración Establecer y mantener una alta barrera de rendimiento creativo, garantizando todas las expectativas antes de su lanzamiento Ejectuar resultados creativos y agiles en canales de mercadeo incluidos flujos creativos, desembarques sociales, videotecnología, correo electrónico directo, gestión de páginas web, desarrollo de datos personales y comportamientos creativos en todo el mundo.