Head of Retention and CRM
Confidential, Jacksonville, FL, United States
Head of Retention and CRM
About the Company
Ambitious online casino operator
Industry Gambling & Casinos
Type Privately Held
About the Role
The Company is seeking a Head of Retention and CRM to spearhead the development and execution of a comprehensive multi-brand retention strategy. The successful candidate will be responsible for increasing player lifetime value, reducing churn, and driving engagement across various markets. This role involves overseeing the planning, execution, and optimization of CRM campaigns through various channels, as well as implementing advanced segmentation and personalized player journeys. The Head of Retention will also be tasked with owning the full player lifecycle, from onboarding to reactivation, and using data insights to continuously optimize campaigns and identify growth opportunities.
Applicants must have a proven track record in a senior CRM or retention role within iGaming, online casino, or a similar high-frequency digital business. A strong understanding of player behavior, segmentation, and lifecycle marketing is essential, as is a data-driven mindset with hands-on experience in CRM and marketing automation tools. The role requires demonstrated success in driving LTV and reducing churn in a multi-brand or multi-market environment, as well as leadership experience and excellent communication skills. Experience in regulated markets and a commitment to ensuring that all retention strategies align with responsible gaming policies and regulatory requirements are highly desirable.
Travel Percent Less than 10%
Functions
Marketing
About the Company
Ambitious online casino operator
Industry Gambling & Casinos
Type Privately Held
About the Role
The Company is seeking a Head of Retention and CRM to spearhead the development and execution of a comprehensive multi-brand retention strategy. The successful candidate will be responsible for increasing player lifetime value, reducing churn, and driving engagement across various markets. This role involves overseeing the planning, execution, and optimization of CRM campaigns through various channels, as well as implementing advanced segmentation and personalized player journeys. The Head of Retention will also be tasked with owning the full player lifecycle, from onboarding to reactivation, and using data insights to continuously optimize campaigns and identify growth opportunities.
Applicants must have a proven track record in a senior CRM or retention role within iGaming, online casino, or a similar high-frequency digital business. A strong understanding of player behavior, segmentation, and lifecycle marketing is essential, as is a data-driven mindset with hands-on experience in CRM and marketing automation tools. The role requires demonstrated success in driving LTV and reducing churn in a multi-brand or multi-market environment, as well as leadership experience and excellent communication skills. Experience in regulated markets and a commitment to ensuring that all retention strategies align with responsible gaming policies and regulatory requirements are highly desirable.
Travel Percent Less than 10%
Functions
Marketing