
B2B Marketing Manager
AC Lion Digital Executive Search, New York, NY, United States
This role requires early stage start-up experience
About the Company Our client is a mission-driven, fast-growing startup building a next-generation business intelligence platform for the nonprofit sector. Their technology gives foundations, nonprofits, and networks unprecedented access to the data and insights they need to make smarter decisions, strengthen partnerships, and maximize impact.
Since launching in 2022, they’ve attracted thousands of organizations across the U.S. and internationally, including some of the most well-known philanthropic and educational institutions in the country. With a full product suite now live, the company is entering its next phase: rapid scale and expansion.
About the Role They are looking for a Marketing Manager with broad experience across the startup marketing cycle. As one of the company’s earliest marketing hires, you’ll play a hands-on role while also taking ownership of end-to-end marketing work—from messaging and content to national campaigns, growth strategies, and performance tracking.
This is a unique opportunity to join a lean, high-impact team (fewer than 20 employees) and be part of shaping how the marketing function grows as the company scales across the U.S. and beyond.
What You’ll Do Develop marketing strategies to drive U.S. growth across channels such as webinars, events, partnerships, paid and earned media, and acquisition campaigns
Lead marketing program execution from concept through delivery, collaborating cross-functionally with design, sales, partnerships, and customer success teams
Design and run experiments to test and optimize organic and paid acquisition channels
Partner with sales, customer success, partnerships, and product teams to evolve lead-nurturing and product-led growth strategies
Create and maintain analytics reporting across multiple platforms, extracting insights to inform GTM plans and future campaigns
Manage website and social media presence, drafting content and coordinating visuals and copy with internal and external partners
Develop and implement SEO strategies in collaboration with internal and external resources
What You Bring 3–5+ years of marketing experience
Experience in a small, fast-growing startup environment (especially data-focused products)
Proven experience optimizing and growing the sales funnel (inbound and outbound), including lead generation and ABM
Experience marketing to diverse audiences (including SMBs) and working with large, fast-growing user bases
Expertise developing GTM strategies, including product-led growth approaches, collateral creation, and collaboration with content/design teams
Strong analytical skills with experience building systems to track and report on performance (HubSpot or similar)
Proactive, results-driven mindset with the ability to take ownership of projects from ideation to delivery
Exceptional written and verbal communication skills with an eye for detail, design, and aesthetics
Ability to work in-person at the Brooklyn, NY headquarters
Preferred qualifications: Familiarity with marketing to nonprofit and philanthropy customers and understanding their decision-making and purchasing cycles
Interested? Apply today and be part of building a transformative platform for the nonprofit world.
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