Marketing and Content Associate

Are you looking for a role where your work genuinely matters? At bioLytical, you won’t just be joining a team—you’ll be joining a mission. Every email you craft, every story you help tell, and every piece of content you create directly supports healthcare professionals, global partners, and the communities we serve. This is your chance to grow fast, stretch your creativity, and build real-world experience across email marketing , content development , social media , training materials , and public-facing communications . You’ll collaborate with scientists, marketers, product experts, and global partners who are passionate about improving diagnostic access and public health outcomes worldwide. We’re looking for someone who is curious, motivated, and excited to learn. If you want to build a meaningful career while helping people around the world access life‑changing diagnostic technologies, we want to meet you. About bioLytical bioLytical Laboratories Inc. is a privately-owned Canadian company focused on the research, development and commercialization of rapid in vitro medical diagnostics using its proprietary INSTI® technology platform delivering accurate results in just 1 minute. We have been in business since 2002 and are growing significantly with the launch of innovative new products all over the world. bioLytical has won several local and industry awards. We have been featured on BC’s Fastest Growing Companies six years in a row, including the Globe and Mail’s Fastest Growing Companies list in 2020. We were named BC Exporter of the Year in 2019 and have been named Lifesciences BC’s Growth Stage Med Tech Company of the Year. In 2020, bioLytical moved to a significantly larger, state-of-the-art facility in Richmond to accommodate the extraordinary growth achieved through our team. Our full suite of INSTI tests is greater than 99% accurate and have a world-wide footprint of regulatory approvals including US FDA, Health Canada, World Health Organization Prequalification and CE mark for Europe. bioLytical markets its HIV point-of-care tests, HIV self-tests, dual HIV/Syphilis Multiplex point-of-care tests, HCV/Hep B point-of-care tests globally. With a strong product pipeline from our research team, we are developing innovative solutions to tackle some of the world’s most concerning health issues, including Triplex and other Combo tests for various infectious diseases. HOW YOU WILL CONTRIBUTE B2B Communications Plan, write, and execute B2B email campaigns for distributors, healthcare professionals, and partners using Mailchimp and Salesforce Develop targeted messaging for product launches, product updates, and marketing initiatives Manage email marketing calendars and optimize communications through testing and performance analysis Content Development Write high-quality content including blog posts, website content, marketing collateral, and white papers Develop educational materials that communicate the clinical and public health value of our diagnostic technologies Translate scientific and technical information into clear, engaging communications Collaborate with internal subject matter experts to develop accurate and impactful content Training & Educational Content Write scripts for product training videos and educational content Work with internal teams to ensure training materials are clear, accurate, and aligned with regulatory requirements Support the development of learning materials for healthcare professionals and distributors Thought Leadership & Research Research healthcare, diagnostics, and global health topics to support white papers, educational articles, and industry content Conduct market research and competitive analysis Identify emerging industry trends and opportunities for thought leadership content Social Media Manage and grow bioLytical’s social media presence across platforms such as Instagram, Youtube and LinkedIn Develop and schedule content promoting thought leadership, product updates, and company news Monitor engagement and identify opportunities to expand reach within healthcare and diagnostics communities Public Relations & External Communications Draft press releases, company announcements, and external communications Support communications for product launches, conferences, and industry events WHAT YOU BRING 1-2+ years of experience in marketing, content marketing, or digital marketing Bachelor’s degree in Marketing, Communications, Journalism, Life Sciences, or a related field Excellent writing and editing skills Ability to translate complex scientific or technical information into clear marketing content Experience with email marketing platforms and CRM systems Experience managing social media for B2B or professional audiences Strong research and analytical skills Ability to manage multiple marketing and content projects simultaneously WHAT WE OFFER A competitive compensation package Bonus day off with pay on your birthday every year! Full-size in-house fitness gym and shower facilities Complimentary reserved parking Opportunity to work with industry experts who are motivated and passionate about what they do but know how to have some fun A chance to show off your dance moves and singing voice at the company parties and jump in to score a victory or lead the way in our outdoor games at the summer barbeques The opportunity to join an ‘off the charts’ foodie culture in our large kitchen and try out your favourite recipes or enjoy the culinary delights as they hit the share table The annual base salary for this job ranges from: $50,000-$55,000 bioLytical's pay range is based on multiple factors including experience, education, job-related skills, and equity within the team or organization. CORE VALUES INNOVATION in what we do, how we do it and how we think: Contributes new ideas, challenges the status quo, takes the initiative on projects. NEVER SAY NEVER : Stays engaged until the goal is reached or project is completed. Overcomes barriers. Cares so much about the task at hand that the impossible is made possible. SENSATIONAL to our clients, to our partners, to each other: Spirited team player, who adapts to new situations quickly and is beyond reliable. TAKES OWNERSHIP of goals, decisions, actions, and results: Arrives on time and prepared, leads by example, follows through on commitments. INSPIRED to excel: Demonstrates a passion for INSTI, our people and our projects. Is not complacent, shares knowledge freely, exhibits awareness of self, their surroundings, and the business. #J-18808-Ljbffr