Search Engine Marketing Account Manager
WITHIN, New York, NY, United States
About you
WITHIN is looking for a Search Engine Marketing Account Manager who is excited to take the lead across search engine marketing (Google Ads, Microsoft Ads, Apple Search Ads) to join our growing integrated marketing team. You will be responsible for planning, designing, and managing paid search campaigns to complement our integrated media marketing strategy across large client accounts. We are looking for a quantitative mind with a passion for digital marketing. The ideal candidate has a proven track record of managing search campaigns across platforms and delivering on KPIs to drive business growth. This is an exciting opportunity in a rapidly expanding company.
Responsibilities include but are not limited to
Campaign Launches & Management: keyword & ad text creation/expansion and campaign QA for bid tools and platforms, negative keyword strategy, landing page audits
Campaign Optimization: Leverage data to extract insights to action on creative and audience targeting performance to maximize client KPIs. Implement bid optimization efforts to drive performance against client KPIs.
Budget Management: Build strategic budget allocation models and make recommendations to optimize marketing spend based on client-specific goals
Testing: Design, implement, and track tests to validate adoption of new features, bid strategies, landing pages, and ads, working closely with analytics partners for incrementality measurement
Reporting: Perform in-depth ad hoc and cyclical analysis pertaining to account and category performance, historical trends analysis, and competitor insights
Talent Development: Mentor team strategists supporting your accounts, offer strategic guidance, communicate task execution and timeline requirements, and constructive feedback to aid in their growth in their core functional areas or responsibilities
Requirements
Bachelor's degree or equivalent work experience
Proven experience in search and/or integrated digital marketing with 3+ years of experience
Experience managing $1M+ annual budgets
Dedicated to meeting and exceeding client expectations
Highly proficient in Google Ads, Microsoft Ads, and bid management platforms (SA360, Marin, or Kenshoo)
Comfortable working with analytics platforms, such as Google Analytics or Adobe Omniture
Ability to work with a high level of efficiency and accuracy under tight deadlines
Strong attention to detail and fidelity to industry best practices
Nice to Have
Experience working closely with cross-channel integrated media teams
Understanding of statistical measurement
Familiarity with MTA/MMM attribution methodology
Our interview process includes, but is not limited to, the following
Cognitive Aptitude and Typing Test
Logic assessment on Excel
We offer a competitive salary and benefits based on education, experience, and skills level, including
Unlimited vacation policy
Monthly Phone Stipend
Comprehensive Medical, Dental, and Vision insurance options
401(K) plan with matching
Dog friendly office
Hybrid work opportunity
Professional Development Program
Bonus Perk - $50/week Seamless allowance
Total compensation based on education, experience, and skills level ($63,900-$147,400)
Level 1 - $63,900-$82,760
Level 2 - $82,760-$98,920
Level 3 - $98,920-$115,080
Possesses notable capabilities.
Level 4 - $115,080-$131,240
Possesses strong capabilities.
Level 5 - $131,240-$147,400
Possesses advanced capabilities.
About WITHIN WITHIN is the world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of offerings including media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer, we’re able to work with our brand partners in an integrated fashion, allowing us to align marketing strategies back to core business objectives. Client teams at WITHIN are trained on how to always act as a trusted business partner, acting as a fiduciary to client needs above our own.
Teams at WITHIN have the ability to work with iconic brands such as The North Face, Timberland, Ben and Jerry's and Jose Cuervo. Everyone at WITHIN wants to grow and be challenged. It’s a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems.
Check out some of our work!
We weave AI into everything we do, using the latest tech across all teams to innovate, work smarter, and make better decisions. Whether it’s in creative, operations, or anything else, AI helps us level up and do things at a whole new scale. We expect our people to use AI in their daily work, fully embracing it as a critical tool to help us succeed.
Join Our Network! Stay connected with us and be the first to know about new opportunities, industry insights, and updates.
Follow us on:
LinkedIn
WhatsApp Community
Instagram
Tik Tok
Locations
New York City:
43-01 22nd St, Suite 602, Queens, NY 11101, United States
#J-18808-Ljbffr
Responsibilities include but are not limited to
Campaign Launches & Management: keyword & ad text creation/expansion and campaign QA for bid tools and platforms, negative keyword strategy, landing page audits
Campaign Optimization: Leverage data to extract insights to action on creative and audience targeting performance to maximize client KPIs. Implement bid optimization efforts to drive performance against client KPIs.
Budget Management: Build strategic budget allocation models and make recommendations to optimize marketing spend based on client-specific goals
Testing: Design, implement, and track tests to validate adoption of new features, bid strategies, landing pages, and ads, working closely with analytics partners for incrementality measurement
Reporting: Perform in-depth ad hoc and cyclical analysis pertaining to account and category performance, historical trends analysis, and competitor insights
Talent Development: Mentor team strategists supporting your accounts, offer strategic guidance, communicate task execution and timeline requirements, and constructive feedback to aid in their growth in their core functional areas or responsibilities
Requirements
Bachelor's degree or equivalent work experience
Proven experience in search and/or integrated digital marketing with 3+ years of experience
Experience managing $1M+ annual budgets
Dedicated to meeting and exceeding client expectations
Highly proficient in Google Ads, Microsoft Ads, and bid management platforms (SA360, Marin, or Kenshoo)
Comfortable working with analytics platforms, such as Google Analytics or Adobe Omniture
Ability to work with a high level of efficiency and accuracy under tight deadlines
Strong attention to detail and fidelity to industry best practices
Nice to Have
Experience working closely with cross-channel integrated media teams
Understanding of statistical measurement
Familiarity with MTA/MMM attribution methodology
Our interview process includes, but is not limited to, the following
Cognitive Aptitude and Typing Test
Logic assessment on Excel
We offer a competitive salary and benefits based on education, experience, and skills level, including
Unlimited vacation policy
Monthly Phone Stipend
Comprehensive Medical, Dental, and Vision insurance options
401(K) plan with matching
Dog friendly office
Hybrid work opportunity
Professional Development Program
Bonus Perk - $50/week Seamless allowance
Total compensation based on education, experience, and skills level ($63,900-$147,400)
Level 1 - $63,900-$82,760
Level 2 - $82,760-$98,920
Level 3 - $98,920-$115,080
Possesses notable capabilities.
Level 4 - $115,080-$131,240
Possesses strong capabilities.
Level 5 - $131,240-$147,400
Possesses advanced capabilities.
About WITHIN WITHIN is the world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of offerings including media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer, we’re able to work with our brand partners in an integrated fashion, allowing us to align marketing strategies back to core business objectives. Client teams at WITHIN are trained on how to always act as a trusted business partner, acting as a fiduciary to client needs above our own.
Teams at WITHIN have the ability to work with iconic brands such as The North Face, Timberland, Ben and Jerry's and Jose Cuervo. Everyone at WITHIN wants to grow and be challenged. It’s a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems.
Check out some of our work!
We weave AI into everything we do, using the latest tech across all teams to innovate, work smarter, and make better decisions. Whether it’s in creative, operations, or anything else, AI helps us level up and do things at a whole new scale. We expect our people to use AI in their daily work, fully embracing it as a critical tool to help us succeed.
Join Our Network! Stay connected with us and be the first to know about new opportunities, industry insights, and updates.
Follow us on:
WhatsApp Community
Tik Tok
Locations
New York City:
43-01 22nd St, Suite 602, Queens, NY 11101, United States
#J-18808-Ljbffr