Marketing Specialist, UC College-Conservatory of Music
Inside Higher Ed, Cincinnati, OH, United States
Next Lives at the University of Cincinnati
Founded in 1819, the University of Cincinnati ranks among the nation’s best urban public research universities. Home to more than 53,000 students, 12,000 faculty and staff, and over 350,000 living alumni, UC, a Carnegie 1 institution, combines research prowess with a physical setting. The New York Times has called “the most ambitious campus design program in the country.” UC’s momentum has never been stronger as the anchor of the Cincinnati Innovation District, the oldest cooperative education (co‑op) program in the country with students earning $88.8 million annually through paid experiences, an academic health system, and as a member of the Big 12 Conference. The university contributes $10.6 billion in economic impact to the city and $22.7 billion to the state of Ohio. At UC, next is all of us.
At UC we are committed to student success and positively transforming the community through scholarship and service. We thrive on innovation, making an impact, and fostering an environment where staff and faculty are key contributors to UC’s success.
Job Overview Provide support for the University of Cincinnati College‑Conservatory of Music’s marketing and communications initiatives, including content creation and monitoring engagement with target audiences. This position will primarily develop, implement and revise marketing campaigns and materials to support CCM’s academic offerings and public performances, manage and assess paid marketing campaigns, and provide regular campaign performance reporting to CCM’s Director of Marketing and Communications.
Essential Functions
Plan, manage, and track advertising placements and campaign performance for CCM’s academic offerings and public performances.
Monitor and evaluate campaign performances, recommending changes as needed, and compile reports post‑campaign.
Conduct market research and generate leads to optimize performance.
Work with leadership in CCM’s Box Office to institute audience feedback surveys, analyze results, and provide marketing optimization recommendations.
Manage and assess college analytics, utilizing and reporting data to guide marketing and communication initiatives; develop customer and department profiles based on data analyses.
Provide recommendations on campaign‑specific ad spend budgets to the Director of Marketing and Communications.
Create and maintain social media content, including organic and boosted/paid campaigns, analyze engagement metrics, and develop strategies to optimize content across platforms.
Produce targeted eblasts and e‑newsletters.
Assist with brand storytelling, web content management, and promotional efforts as needed.
Follow university purchasing procedures for ad buys, coordinate bidding processes, and monitor campaign‑specific expenses to ensure staying within budget.
Complete expense reporting for all marketing expenses and ad buys, and recommend cost‑containment proposals where applicable.
Perform related duties based on departmental need; this job description may be changed at any time.
Required Education
Bachelor’s Degree; five (5) years of relevant education, experience, and/or specialized training can fulfill minimum education and experience requirements.
Required Experience
One (1) year of experience in development and implementation of marketing and/or advertising plans.
Additional Qualifications Considered
Experience with Adobe Experience Manager
Experience with Google Ads and Google Analytics
Experience with Meta/Facebook Ads Manager, TikTok Ads Manager, and other social media advertising platforms
Experience with Constant Contact or similar email marketing platforms
Experience with SAP Concur Expense Management Software or similar expense reporting programs
Knowledge of Adobe Creative Suite software
Understanding of Web Content Accessibility Guidelines (WCAG)
Proficiency with SEO tools
Familiarity with AP Style
Superb verbal and written communication skills
Strong interpersonal, problem‑solving, and analytical skills
Excellent multitasking, time‑management skills and strong attention to detail
Ability to work well in a team environment and in a fast‑paced setting; prioritize tasks and meet deadlines.
Physical Requirements / Work Environment
Office environment; no specific unusual physical or environmental demands.
Benefits UC offers an exceptional benefits package designed to support your well‑being, financial security, and work‑life balance. (UC Benefits Link) Highlights include:
Comprehensive Tuition Remission for you and eligible dependents covering nearly all undergraduate and graduate programs.
Robust retirement plans: choose between state pension plans (OPERS, STRS) or an Alternative Retirement Plan with UC contributing 14–18% of your salary based on position.
Real work‑life balance with a generous time‑off policy: vacation, sick time, 11 paid holidays, additional end‑of‑year paid time off (winter season days), and 6 weeks of paid parental leave.
Competitive salary range of $52,000–$55,560 based on experience.
Comprehensive health coverage (medical, dental, vision, prescription).
Flexible spending accounts and wellness programs.
Professional development and mentorship opportunities.
To learn more about why UC is a great place to work, please visit our careers page at https://www.uc.edu/careers.html.
UC is an E‑Verify employer. If hired, you will be required to provide satisfactory proof of employment eligibility by submitting acceptable, original forms of identification for the Federal I‑9 employment verification process. A list of acceptable documents can be found at https://www.uscis.gov/i-9-central/form-i-9-acceptable-documents.
Important: To apply you must create a profile and submit a complete application through the UC applicant portal. We are unable to consider “easy apply” applications submitted via other websites. For questions about the UC recruiting process or to request accommodations with the application, please contact Human Resources at jobs@uc.edu.
Equal Opportunity Employer.
Building a workplace where all qualified applicants will receive consideration for employment, including individuals with disabilities and protected veterans.
#J-18808-Ljbffr
At UC we are committed to student success and positively transforming the community through scholarship and service. We thrive on innovation, making an impact, and fostering an environment where staff and faculty are key contributors to UC’s success.
Job Overview Provide support for the University of Cincinnati College‑Conservatory of Music’s marketing and communications initiatives, including content creation and monitoring engagement with target audiences. This position will primarily develop, implement and revise marketing campaigns and materials to support CCM’s academic offerings and public performances, manage and assess paid marketing campaigns, and provide regular campaign performance reporting to CCM’s Director of Marketing and Communications.
Essential Functions
Plan, manage, and track advertising placements and campaign performance for CCM’s academic offerings and public performances.
Monitor and evaluate campaign performances, recommending changes as needed, and compile reports post‑campaign.
Conduct market research and generate leads to optimize performance.
Work with leadership in CCM’s Box Office to institute audience feedback surveys, analyze results, and provide marketing optimization recommendations.
Manage and assess college analytics, utilizing and reporting data to guide marketing and communication initiatives; develop customer and department profiles based on data analyses.
Provide recommendations on campaign‑specific ad spend budgets to the Director of Marketing and Communications.
Create and maintain social media content, including organic and boosted/paid campaigns, analyze engagement metrics, and develop strategies to optimize content across platforms.
Produce targeted eblasts and e‑newsletters.
Assist with brand storytelling, web content management, and promotional efforts as needed.
Follow university purchasing procedures for ad buys, coordinate bidding processes, and monitor campaign‑specific expenses to ensure staying within budget.
Complete expense reporting for all marketing expenses and ad buys, and recommend cost‑containment proposals where applicable.
Perform related duties based on departmental need; this job description may be changed at any time.
Required Education
Bachelor’s Degree; five (5) years of relevant education, experience, and/or specialized training can fulfill minimum education and experience requirements.
Required Experience
One (1) year of experience in development and implementation of marketing and/or advertising plans.
Additional Qualifications Considered
Experience with Adobe Experience Manager
Experience with Google Ads and Google Analytics
Experience with Meta/Facebook Ads Manager, TikTok Ads Manager, and other social media advertising platforms
Experience with Constant Contact or similar email marketing platforms
Experience with SAP Concur Expense Management Software or similar expense reporting programs
Knowledge of Adobe Creative Suite software
Understanding of Web Content Accessibility Guidelines (WCAG)
Proficiency with SEO tools
Familiarity with AP Style
Superb verbal and written communication skills
Strong interpersonal, problem‑solving, and analytical skills
Excellent multitasking, time‑management skills and strong attention to detail
Ability to work well in a team environment and in a fast‑paced setting; prioritize tasks and meet deadlines.
Physical Requirements / Work Environment
Office environment; no specific unusual physical or environmental demands.
Benefits UC offers an exceptional benefits package designed to support your well‑being, financial security, and work‑life balance. (UC Benefits Link) Highlights include:
Comprehensive Tuition Remission for you and eligible dependents covering nearly all undergraduate and graduate programs.
Robust retirement plans: choose between state pension plans (OPERS, STRS) or an Alternative Retirement Plan with UC contributing 14–18% of your salary based on position.
Real work‑life balance with a generous time‑off policy: vacation, sick time, 11 paid holidays, additional end‑of‑year paid time off (winter season days), and 6 weeks of paid parental leave.
Competitive salary range of $52,000–$55,560 based on experience.
Comprehensive health coverage (medical, dental, vision, prescription).
Flexible spending accounts and wellness programs.
Professional development and mentorship opportunities.
To learn more about why UC is a great place to work, please visit our careers page at https://www.uc.edu/careers.html.
UC is an E‑Verify employer. If hired, you will be required to provide satisfactory proof of employment eligibility by submitting acceptable, original forms of identification for the Federal I‑9 employment verification process. A list of acceptable documents can be found at https://www.uscis.gov/i-9-central/form-i-9-acceptable-documents.
Important: To apply you must create a profile and submit a complete application through the UC applicant portal. We are unable to consider “easy apply” applications submitted via other websites. For questions about the UC recruiting process or to request accommodations with the application, please contact Human Resources at jobs@uc.edu.
Equal Opportunity Employer.
Building a workplace where all qualified applicants will receive consideration for employment, including individuals with disabilities and protected veterans.
#J-18808-Ljbffr