Social Media Coordinator

Overview We’re a legacy sports nutrition brand in our comeback era — reemerging through experiential activations, gym takeovers, pop-ups, and athlete-led moments that bring the brand back into culture. Social is where those moments scale, and creators are how they spread. We’re looking for a Social Media Coordinator who understands how IRL experiences, creators, and community come together online — and knows how to turn all of it into momentum. Responsibilities Capture and create content at experiential activations, pop-ups, gym events, and brand takeovers Film, edit, and publish short-form content across TikTok, Instagram, and emerging platforms Schedule and manage multi-platform social posts, ensuring consistent cadence across channels Maintain and update content calendars across platforms Post in real time during events, launches, and key moments Translate IRL energy into content that feels authentic, exciting, and culture-forward Write bold, internet-aware captions Creators and Influencers Support creator and influencer partnerships before, during, and after activations Help identify creators, athletes, and ambassadors aligned with the brand and fitness culture Coordinate content capture with creators at events and activations Track creator deliverables, posting timelines, and usage rights Repurpose creator content for brand channels (organic + paid) Help build and manage our ambassador and creator community Community and Reporting Engage daily with the community in comments and DMs Monitor trends in fitness, sports nutrition, and creator culture Track performance across platforms and help optimize content strategy Collaborate closely with experiential, creative, influencer, and marketing teams • 1–3 years into social media, content, or creator/influencer work • Comfortable filming on your phone and editing fast (CapCut, Canva, Adobe, etc.) • Deeply tapped into TikTok, Reels, and creator culture • Into fitness, gyms, training, or performance culture • Down to travel and work nights/weekends for events • Organized enough to manage calendars, schedules, and deliverables • Have worked with fitness creators, athletes, or ambassadors • Know how to turn one activation into weeks of content • Have experience with social scheduling tools (Sprout, Later, Hootsuite, etc.) • Understand sports nutrition and supplement culture • Can spot creator talent before it pops KPIs – How Success Is Measured Engagement Rate: Growth across TikTok and Instagram Follower Growth: Platform growth tied to activations and creator moments Content Performance: Saves, shares, watch time, and completion rates Creator Output: On-time delivery and quality of creator content Activation Coverage: Volume and quality of content captured per event Community Health: Comment sentiment, response time, engagement quality Trend Velocity: Speed of trend adoption and real-time posting Content Efficiency: Turning activations into multi-week content pipelines Why This Role Hits You’ll help bring a legacy sports nutrition brand back into culture Front-row access to experiential activations, athletes, and creators Real creative ownership — your ideas shape the feed Fast-moving team with room to grow as the brand scales A chance to build community, not just post content #J-18808-Ljbffr