Marketing & Business Development Lead (Healthcare)

Marketing & Business Development Lead (Healthcare)

We’re looking for a dynamic, hands-on Marketing & Business Development professional to support a growing network of outpatient medical clinics across multiple states. This is an opportunity to build and execute meaningful marketing strategies while making a real impact on access to care.

About the Role:

This is a hybrid position combining digital marketing oversight with on-the-ground business development. The ideal candidate is both strategic and execution-focused—comfortable analyzing data, managing vendors, and building relationships in the community.

Key Responsibilities:

• Lead and manage digital marketing efforts (Google Ads, website, SEO, social media) in collaboration with external partners

• Develop and execute local outreach strategies (schools, employers, community events)

• Build and grow occupational health and employer relationships

• Track marketing performance, patient acquisition trends, and ROI

• Identify new growth opportunities and partnerships

• Coordinate branding and messaging across multiple clinic locations

• Help shape and improve the overall patient experience, from first touchpoint through follow-up

What We’re Looking For:

• Experience in marketing, business development, or related field

• Strong organizational and communication skills

• Comfortable working independently and driving initiatives forward

• Data-driven mindset with ability to track and improve ROI

• Willingness to travel periodically to clinic locations across Virginia and West Virginia

• Healthcare experience is a plus, but not required

Why This Role:

• High-impact position with direct visibility to leadership

• Opportunity to shape marketing strategy across multiple locations

• Flexible, entrepreneurial environment

• Competitive compensation based on experience

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