Head Of Sales
Avena Group, Norfolk, VA, United States
Location:
Dereham, Norfolk (Hybrid)
Contract:
Full‑time, Permanent
Compensation:
£70,000–£120,000 OTE + Executive Benefits + Relocation Package
About Avena Avena is a market‑leading provider of secure destruction solutions across the UK and Europe. Through our specialist service lines;
SECURALL® ,
SECUREBRAND®
and
SECURETECH®
we safeguard organisations against data breaches, criminal activity and brand dilution, while supporting their sustainability and compliance objectives with innovative end‑of‑life programmes. Entrepreneurial at our core, we operate with pace, agility and a strong commercial mindset. Guided by our organisational vision,
Secure the Future , we deliver trusted, future‑focused solutions to clients ranging from local SME’s to national enterprises to global brands.
The Opportunity This is a senior strategic appointment at a pivotal stage in Avena’s growth. Reporting to the Business Development Director, the Head of Sales will define and execute the commercial strategy across the UK and Europe, driving revenue growth, margin performance and market expansion. You will lead a committed, long‑tenured commercial organisation, elevate capability across Sales and Marketing and play a key role in shaping Avena’s next phase of evolution. This role combines strategic influence with operational ownership; ideal for a leader who thrives in high‑growth, high‑accountability environments.
Key Areas of Leadership
Strategic Direction:
Develop and execute a multi‑year sales strategy aligned to corporate goals ensuring predictable, scalable revenue growth.
Commercial Performance:
Own the full commercial pipeline, forecasting, performance analytics and senior‑level reporting.
Market Growth:
Identify, evaluate and secure new market opportunities, partnerships and strategic accounts.
Team Leadership:
Lead, develop and expand a high‑performing Sales, Account Management and Marketing function, building capability and succession.
Cross‑Functional Influence:
Partner with Operations and Shared Services to drive integrated, data‑driven commercial outcomes.
Executive Engagement:
Provide the Board with insights, intelligence and recommendations to support strategic decision‑making.
Executive Profile You are an accomplished commercial leader with the presence, credibility and strategic acumen to operate at executive level while maintaining a strong command of operational delivery. You bring clarity, decisiveness & financial discipline and you know how to build empowered, high‑performing teams.
Essential Expertise
Proven success in a senior sales leadership role (Head of Sales, Sales Director or equivalent)
Demonstrable track record of delivering sustained revenue and margin performance
Strong financial and analytical capability, including forecasting and commercial modelling
Leadership experience within B2B professional services
Exceptional communication, negotiation and influencing skills
Ability to operate effectively within dynamic, fast‑growth environments
Desirable Experience
Growth‑phase team scaling and organisational development
Leadership within the East of England commercial landscape
Experience with SaaS/portal‑enabled sales channels
Expertise in secure destruction, waste, environmental and/or textiles‑related sectors
Executive Package
£70,000–£120,000 OTE
Executive car or allowance
Relocation support
Growth‑by‑Sharing profit scheme
Defined path for further executive progression
How to Engage If you are a strategic commercial leader seeking a role with genuine influence, long‑term opportunity and the autonomy to build high‑impact commercial capability, we welcome a confidential conversation. Please apply directly to recruitment@avenagroup.co.uk. All interest will be treated with absolute discretion.
#J-18808-Ljbffr
Dereham, Norfolk (Hybrid)
Contract:
Full‑time, Permanent
Compensation:
£70,000–£120,000 OTE + Executive Benefits + Relocation Package
About Avena Avena is a market‑leading provider of secure destruction solutions across the UK and Europe. Through our specialist service lines;
SECURALL® ,
SECUREBRAND®
and
SECURETECH®
we safeguard organisations against data breaches, criminal activity and brand dilution, while supporting their sustainability and compliance objectives with innovative end‑of‑life programmes. Entrepreneurial at our core, we operate with pace, agility and a strong commercial mindset. Guided by our organisational vision,
Secure the Future , we deliver trusted, future‑focused solutions to clients ranging from local SME’s to national enterprises to global brands.
The Opportunity This is a senior strategic appointment at a pivotal stage in Avena’s growth. Reporting to the Business Development Director, the Head of Sales will define and execute the commercial strategy across the UK and Europe, driving revenue growth, margin performance and market expansion. You will lead a committed, long‑tenured commercial organisation, elevate capability across Sales and Marketing and play a key role in shaping Avena’s next phase of evolution. This role combines strategic influence with operational ownership; ideal for a leader who thrives in high‑growth, high‑accountability environments.
Key Areas of Leadership
Strategic Direction:
Develop and execute a multi‑year sales strategy aligned to corporate goals ensuring predictable, scalable revenue growth.
Commercial Performance:
Own the full commercial pipeline, forecasting, performance analytics and senior‑level reporting.
Market Growth:
Identify, evaluate and secure new market opportunities, partnerships and strategic accounts.
Team Leadership:
Lead, develop and expand a high‑performing Sales, Account Management and Marketing function, building capability and succession.
Cross‑Functional Influence:
Partner with Operations and Shared Services to drive integrated, data‑driven commercial outcomes.
Executive Engagement:
Provide the Board with insights, intelligence and recommendations to support strategic decision‑making.
Executive Profile You are an accomplished commercial leader with the presence, credibility and strategic acumen to operate at executive level while maintaining a strong command of operational delivery. You bring clarity, decisiveness & financial discipline and you know how to build empowered, high‑performing teams.
Essential Expertise
Proven success in a senior sales leadership role (Head of Sales, Sales Director or equivalent)
Demonstrable track record of delivering sustained revenue and margin performance
Strong financial and analytical capability, including forecasting and commercial modelling
Leadership experience within B2B professional services
Exceptional communication, negotiation and influencing skills
Ability to operate effectively within dynamic, fast‑growth environments
Desirable Experience
Growth‑phase team scaling and organisational development
Leadership within the East of England commercial landscape
Experience with SaaS/portal‑enabled sales channels
Expertise in secure destruction, waste, environmental and/or textiles‑related sectors
Executive Package
£70,000–£120,000 OTE
Executive car or allowance
Relocation support
Growth‑by‑Sharing profit scheme
Defined path for further executive progression
How to Engage If you are a strategic commercial leader seeking a role with genuine influence, long‑term opportunity and the autonomy to build high‑impact commercial capability, we welcome a confidential conversation. Please apply directly to recruitment@avenagroup.co.uk. All interest will be treated with absolute discretion.
#J-18808-Ljbffr