Product Marketing Manager
InRule, Chicago, IL, United States
InRule Technology®, Inc. is a PE-backed SaaS company with hundreds of customers in more than 40 countries. Our integrated Decision Intelligence Platform (DIP) combines decisioning, process automation, and machine learning to help IT and business leaders make better decisions faster, operationalize AI, and improve complex processes.
We are trusted by some of the world’s largest banks, insurance companies, healthcare organizations, and governments for mission-critical applications. By making automation accessible, InRule increases productivity, drives revenue, and delivers exceptional business outcomes.
About The Role InRule is looking for a Product Marketing Manager to enable InRule’s next wave of growth. This is a critical role as subject matter expert for all InRule products. You will collaborate on go-to-market strategies to drive growth and execute many of its details. You will develop a messaging system that guides multi-media storytelling across the Total Product Experience (TPE).
This role emphasizes zero-to-one innovation, evidence-backed strategy, programmatic processes that are made for scale, attention to detail, and the ability to translate technical concepts into easy-to-understand stories. You’ll work closely with InRule’s Outcome Driven Innovation (ODI) team with a focus on customer outcomes through the Jobs-to-be-done lens.
What You'll Do
Create go-to-market programs that align with quantified opportunities in the market to grow pipeline
Collaborate on programs that enable delivery teams to speed time to value, increase CSAT and NPS, and create a seamless total product experience
Create a modular, built-for-scale messaging system used to create sales enablement materials, case studies, presentations, blogs, whitepapers, webinars, guides, and videos
Continually improve customer-facing stories by measuring how well it helps customers, using quant and qual testing
Partner with demand-gen teams to create campaigns and nurture programsCodify and prioritize customer feedback, product usage data, and competitive analysis
Continuously improve go-to-market systems and product positioning based on market data
Take the time to make your writing and programs simple for co-workers and customers
Ensure processes and the way of working creates a productive and joyful employee experience and increase eNPS
What We’re Looking For
3-10+ years of experience with product marketing
5+ years in B2B software
Skilled in cross functional collaboration
Champion of world class customer experience
Economical with time and clear with opinions, thinking, and communicating
Experience with quantitative and qualitative research
Adept communicating technical topics to any audience
Accomplished writer who can originate voice and tone systems and write content
Analytical thinker who can identify patterns and make evidence-based decisions
Can see the total product experience gestalt and manage the macro journey and micro pixels to improve it
What We Offer
Competitive compensation and benefits.
Flexible work environment.
The opportunity to build and shape a premium support function with measurable customer impact.
A collaborative culture with close partnership across Support, Engineering, Product, and Customer Success.
Professional growth within a scaling SaaS organization.
The Pay Range For This Role Is 140,000 - 180,000 USD per year(InRule Chicago)
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We are trusted by some of the world’s largest banks, insurance companies, healthcare organizations, and governments for mission-critical applications. By making automation accessible, InRule increases productivity, drives revenue, and delivers exceptional business outcomes.
About The Role InRule is looking for a Product Marketing Manager to enable InRule’s next wave of growth. This is a critical role as subject matter expert for all InRule products. You will collaborate on go-to-market strategies to drive growth and execute many of its details. You will develop a messaging system that guides multi-media storytelling across the Total Product Experience (TPE).
This role emphasizes zero-to-one innovation, evidence-backed strategy, programmatic processes that are made for scale, attention to detail, and the ability to translate technical concepts into easy-to-understand stories. You’ll work closely with InRule’s Outcome Driven Innovation (ODI) team with a focus on customer outcomes through the Jobs-to-be-done lens.
What You'll Do
Create go-to-market programs that align with quantified opportunities in the market to grow pipeline
Collaborate on programs that enable delivery teams to speed time to value, increase CSAT and NPS, and create a seamless total product experience
Create a modular, built-for-scale messaging system used to create sales enablement materials, case studies, presentations, blogs, whitepapers, webinars, guides, and videos
Continually improve customer-facing stories by measuring how well it helps customers, using quant and qual testing
Partner with demand-gen teams to create campaigns and nurture programsCodify and prioritize customer feedback, product usage data, and competitive analysis
Continuously improve go-to-market systems and product positioning based on market data
Take the time to make your writing and programs simple for co-workers and customers
Ensure processes and the way of working creates a productive and joyful employee experience and increase eNPS
What We’re Looking For
3-10+ years of experience with product marketing
5+ years in B2B software
Skilled in cross functional collaboration
Champion of world class customer experience
Economical with time and clear with opinions, thinking, and communicating
Experience with quantitative and qualitative research
Adept communicating technical topics to any audience
Accomplished writer who can originate voice and tone systems and write content
Analytical thinker who can identify patterns and make evidence-based decisions
Can see the total product experience gestalt and manage the macro journey and micro pixels to improve it
What We Offer
Competitive compensation and benefits.
Flexible work environment.
The opportunity to build and shape a premium support function with measurable customer impact.
A collaborative culture with close partnership across Support, Engineering, Product, and Customer Success.
Professional growth within a scaling SaaS organization.
The Pay Range For This Role Is 140,000 - 180,000 USD per year(InRule Chicago)
#J-18808-Ljbffr