Associate - US HCP Non-Personal Promotion
BioSpace, Indianapolis, IN, United States
About Lilly
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
In September 2024, Lilly launched a medicine into a competitive marketplace for patients with moderate-to-severe atopic dermatitis (AD). AD (eczema) is a chronic inflammatory skin disease that disrupts sleep, daily activities, and quality of life for millions. 2026 marks a pivotal year for the brand's growth, and the healthcare professional (HCP) marketing team is in active build mode across strategy, creative, and execution. We are looking for a curious, growth-oriented professional who brings strategic clarity to complex problems, genuine orientation toward what matters most to customers, and the urgency to act on it.
The Associate, US HCP Non-Personal Engagement Associate, owns bringing our strategy to life with healthcare providers through digital channels.
Responsibilities
Lead omnichannel planning and execution, delivering high-impact, efficient tactical plans that achieve engagement targets in support of brand growth
Own non-personal tactics from sprint planning through medical, regulatory and legal approval process
Develop segmented content and messaging plans to deliver more tailored, relevant experiences to target HCP audiences
Monitor content performance across non-personal channels in partnership with Business Insights & Analytics (BI&A) and Omnichannel teams, adjusting as needed to maximize impact
Provide clear direction and set appropriate expectations with agency partners who help develop omnichannel tactics on behalf of the brand to deliver high-quality solutions
Represent HCP brand strategy to media partners and third parties in key marketing forums
Leverage media and third-party insights to optimize HCP solutions Champion new ways of working by actively participating in pilots and bringing innovative approaches that increase speed and agility in marketing execution
Balance of responsibilities shifts slightly based on brand needs
Basic Qualifications
Bachelor’s Degree and 2+ years of industry experience or MBA and 1+ year of industry experience
Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization or visas for this role, including but not limited to F-1 CPT, F-1 OPT, F-1 STEM OPT, J-1, H-1B, TN, O-1, E-3, H-1B1, or L-1.
Additional Preferences
Immunology experience
Experience with US or Global brand strategy, launch execution, and/or HCP engagement
Deep curiosity about customer needs and a record of translating insights into strategy
Demonstrated bias toward action – moves with urgency and decisiveness without sacrificing quality Thrives in ambiguous, fast-moving environments
Ability to evaluate and elevate creative with a strong instinct for what resonates with key audiences
Strong project management skills and ability to prioritize multiple, complex, and time-sensitive workstreams
Strong analytical skills and ability to make data-driven decisions
Excellent communicator with a validated ability to build alignment and influence without authority across a matrixed organization
Sales and/or experience engaging with external customers and/or Lilly sales teams
Experience working with and leading agency partners / external vendors
Experience in US affiliate marketing materials approval processes (Agile, FCAP, CIQ)
Location Location: Indianapolis. Position requires 10-25% domestic travel, including weekend travel (up to 2 weekends per quarter).
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status.
Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Our current groups include: Africa, Middle East, Central Asia Network, Black Employees at Lilly, Chinese Culture Network, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinx at Lilly (OLA), PRIDE (LGBTQ+ Allies), Veterans Leadership Network (VLN), Women’s Initiative for Leading at Lilly (WILL), enAble (for people with disabilities). Learn more about all of our groups.
Compensation & Benefits Actual compensation will depend on a candidate’s education, experience, skills, and geographic location. The anticipated wage for this position is $58,500 - $137,500.
Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities). Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.
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In September 2024, Lilly launched a medicine into a competitive marketplace for patients with moderate-to-severe atopic dermatitis (AD). AD (eczema) is a chronic inflammatory skin disease that disrupts sleep, daily activities, and quality of life for millions. 2026 marks a pivotal year for the brand's growth, and the healthcare professional (HCP) marketing team is in active build mode across strategy, creative, and execution. We are looking for a curious, growth-oriented professional who brings strategic clarity to complex problems, genuine orientation toward what matters most to customers, and the urgency to act on it.
The Associate, US HCP Non-Personal Engagement Associate, owns bringing our strategy to life with healthcare providers through digital channels.
Responsibilities
Lead omnichannel planning and execution, delivering high-impact, efficient tactical plans that achieve engagement targets in support of brand growth
Own non-personal tactics from sprint planning through medical, regulatory and legal approval process
Develop segmented content and messaging plans to deliver more tailored, relevant experiences to target HCP audiences
Monitor content performance across non-personal channels in partnership with Business Insights & Analytics (BI&A) and Omnichannel teams, adjusting as needed to maximize impact
Provide clear direction and set appropriate expectations with agency partners who help develop omnichannel tactics on behalf of the brand to deliver high-quality solutions
Represent HCP brand strategy to media partners and third parties in key marketing forums
Leverage media and third-party insights to optimize HCP solutions Champion new ways of working by actively participating in pilots and bringing innovative approaches that increase speed and agility in marketing execution
Balance of responsibilities shifts slightly based on brand needs
Basic Qualifications
Bachelor’s Degree and 2+ years of industry experience or MBA and 1+ year of industry experience
Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization or visas for this role, including but not limited to F-1 CPT, F-1 OPT, F-1 STEM OPT, J-1, H-1B, TN, O-1, E-3, H-1B1, or L-1.
Additional Preferences
Immunology experience
Experience with US or Global brand strategy, launch execution, and/or HCP engagement
Deep curiosity about customer needs and a record of translating insights into strategy
Demonstrated bias toward action – moves with urgency and decisiveness without sacrificing quality Thrives in ambiguous, fast-moving environments
Ability to evaluate and elevate creative with a strong instinct for what resonates with key audiences
Strong project management skills and ability to prioritize multiple, complex, and time-sensitive workstreams
Strong analytical skills and ability to make data-driven decisions
Excellent communicator with a validated ability to build alignment and influence without authority across a matrixed organization
Sales and/or experience engaging with external customers and/or Lilly sales teams
Experience working with and leading agency partners / external vendors
Experience in US affiliate marketing materials approval processes (Agile, FCAP, CIQ)
Location Location: Indianapolis. Position requires 10-25% domestic travel, including weekend travel (up to 2 weekends per quarter).
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status.
Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Our current groups include: Africa, Middle East, Central Asia Network, Black Employees at Lilly, Chinese Culture Network, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinx at Lilly (OLA), PRIDE (LGBTQ+ Allies), Veterans Leadership Network (VLN), Women’s Initiative for Leading at Lilly (WILL), enAble (for people with disabilities). Learn more about all of our groups.
Compensation & Benefits Actual compensation will depend on a candidate’s education, experience, skills, and geographic location. The anticipated wage for this position is $58,500 - $137,500.
Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities). Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.
#J-18808-Ljbffr