
Social Content Manager
Media Logic, Albany, NY, United States
We're looking for a creative, platform-savvy Social Content Manager to join our team. This role is for someone who lives and breathes social media — not just as a writer, but someone who can bring ideas to life across video, audio, and graphics. You know how to tell a story in a Reel, spot a trend before it peaks, and build a content strategy that actually performs.
Strong writing remains at the core of this role, but we need someone who can execute across the full content spectrum — from a sharp caption to a polished short-form video. If you can write, concept, direct, and guide content creation while staying fluent in platform trends and analytics, we want to hear from you.
Key Responsibilities: Create and produce engaging content with fluency across content forms — including short-form video, graphics, audio, and written copy (long and short form blogs) — to bring ideas to life across platforms
Develop and execute social content strategies rooted in platform knowledge, audience insights, and performance data
Stay ahead of trends, platform updates, and emerging tools to keep content fresh and relevant
Build and manage editorial calendars, ensuring consistent and timely content delivery
Analyze performance metrics and translate data into actionable recommendations
Leverage AI and emerging content tools to enhance creativity and efficiency
Optimize content for discoverability using SEO best practices and an understanding of GEO (Generative Engine Optimization) as AI-driven search continues to evolve
Collaborate with clients and internal teams to develop concepts, provide content direction, and deliver on-brand results
Manage multiple projects simultaneously with strong organizational skills
What We're Looking For: 3+ years of experience in social media, content marketing, or a related field.
Strong writing, editing, and storytelling skills across formats
Excellent client communication and relationship-building skills
Deep knowledge of social platform algorithms, content formats, and emerging trends
Experience with analytics platforms and a data-informed approach to content strategy
Strong understanding of short-form video platforms, formats, and best practices — with the ability to concept and direct content creation
Familiarity with AI tools and how to incorporate them into a content workflow
Familiarity with SEO principles and GEO strategies for optimizing content in an AI-influenced search landscape
Self-motivated, highly organized, and a willingness to learn
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