Marketing Specialist

Overview Drive the market success of the company's core SaaS products serving the beauty and restaurant industries. Develop and execute multi-channel digital and offline marketing campaigns across social media, email, and advertising platforms to generate qualified leads, increase product adoption, and support continuous product improvement. Manage the brand's online presence through content creation and website management and optimize all content for SEO to drive organic traffic. Build and manage automated marketing campaigns and segment customer databases using CRM platforms and marketing automation tools. Analyze customer and campaign data using SQL and Excel to extract insights and create performance dashboards and reports in Google Data Studio. Design marketing assets, social media content, and campaign visuals using Canva and Figma, ensuring all materials align with brand guidelines. Conduct continuous market research, competitor analysis, and trend forecasting to strategically position SaaS products (POS and booking systems) and identify new opportunities. Required knowledge and proficiency Campaigns: Analyzing digital advertising campaigns using platforms such as Meta Ads Manager and LinkedIn Campaign Manager Website content and SEO: Managing website content and performing SEO using Content Management Systems (CMS) Automation and CRM: Executing automated email campaigns and customer segmentation using marketing automation and CRM tools Data analysis and reporting: Analyzing data using Excel (e.g., Pivot Tables, VLOOKUP) and creating dashboards with data visualization tools like Tableau or Google Data Studio Design: Creating marketing assets and campaign visuals using design tools such as Canva or Figma Market and competitive analysis: Conducting market and competitor analysis for B2B products #J-18808-Ljbffr