VP of Customer Growth

Mendix - the leading low-code application development platform: The Mendix Platform uses visual modeling to abstract long-form coding out of application development. Our customers use Mendix to create and deploy better software for the enterprise, faster. Mendix enables collaboration between business users and developers to work together throughout the development process. Read our Customer Stories (https://www.mendix.com/customer-stories/) to learn more about the wealth of software and solutions global organizations have built with the Platform. At Mendix we strive to maintain a diverse, open, and safe working environment where people can be their true selves. We value every voice, celebrate individuality, and appreciate the diversity of thought and experience. People who work here are driven, smart, and really good at what they do. As this market evolves, we encourage people of all skill levels to work with the platform, both for clients and candidates. Apply today to discover how you can make a meaningful impact with Mendix. Vice President of Customer Growth - Position Overview: The Vice President of Customer Growth at Mendix will lead a strategic function focused on maximizing customer lifetime value, advocacy, and community engagement. This role combines lifecycle marketing excellence with customer success initiatives to drive retention, expansion, and customer-led growth. Reporting to the Chief Growth Officer, this position will oversee customer advisory boards, lifecycle marketing programs, customer evangelism, customer community, thought leadership, social media strategy, Net Promoter Score (NPS) programs, and win/loss analysis. Key Responsibilities Strategic Leadership -Develop and execute comprehensive customer growth strategy that drives retention, expansion, and advocacy across the customer lifecycle - Build and lead high-performing teams across lifecycle marketing, customer marketing, community, advocacy, and customer insights functions Serve as the voice of the customer to executive leadership with data-driven insights from NPS, win/loss, and customer feedback Customer Advisory Boards - Design and manage executive-level customer advisory board programs to gather strategic product and market insights - Facilitate quarterly advisory board meetings and translate feedback into actionable business recommendations Lifecycle Marketing - Oversee end-to-end lifecycle marketing strategy from onboarding through renewal and expansion - Design segmented nurture programs that drive product adoption, feature utilization, and customer maturity - Integrate NPS insights and win/loss learnings into lifecycle campaign optimization Customer Community & Evangelism - Own strategy and execution for Mendix's customer community platform - Drive community engagement, user-generated content, and peer-to-peer support - Develop customer speaker bureau for events, webinars, and industry conferences - Partner with Product on beta programs and customer co-innovation initiatives Thought Leadership - Position Mendix and its customers as industry thought leaders through speaking opportunities, content creation, and media engagement - Develop executive customer content programs (blogs, videos, podcasts, whitepapers) - Create customer-led thought leadership tracks for Mendix events and conferences Social Media Strategy - Oversee social media strategy focused on customer stories, community engagement, and advocacy amplification - Develop employee and customer advocacy programs on LinkedIn and other platforms - Monitor social listening for customer sentiment and engagement opportunities Net Promoter Score (NPS) Program - Own enterprise-wide NPS program including survey design, distribution cadence, and closed-loop feedback processes - Analyze NPS trends by segment, product, region, and customer journey stage - Partner with Customer Success and Product teams to drive action plans based on NPS feedback Win/Loss Analysis & Competitive Intelligence - Design and execute comprehensive win/loss interview program for new business, expansion, and churn - Analyze win/loss data to identify trends in competitive positioning, pricing, product gaps, and sales effectiveness - Create quarterly win/loss reports with strategic recommendations and sales enablement based on learnings Required Qualifications: Experience - 12+ years of progressive marketing experience with 5+ years in leadership roles - Proven track record building and scaling customer marketing or lifecycle marketing functions in B2B SaaS environments - Experience managing customer advisory boards, NPS programs, and win/loss analysis initiatives - Demonstrated success building customer advocacy and community programs that drive measurable business impact Skills & Competencies - Strategic vision with ability to develop long-term customer growth strategies aligned with business objectives - Strong analytical skills and data-driven decision-making capabilities - Exceptional cross-functional leadership and ability to influence across Sales, Product, Customer Success, and Marketing - Outstanding communication skills with executive presence and customer empathy Technical Requirements - Expertise with marketing automation platforms (Marketo, Eloqua, HubSpot) - Experience with community platforms, CRM systems (Salesforce), and customer data platforms - Knowledge of NPS platforms (Qualtrics, Medallia, Delighted) and win/loss analysis tools - Familiarity with advocacy platforms (Influitive, Gainsight Advocate) and analytics tools Education - Bachelor's degree in Marketing, Business, Communications, or related field preferred - MBA or advanced degree preferred If you see a job description and think, "I'd be perfect for that" but your experience doesn't align perfectly with the qualifications - don't let that hold you back. We're always eager to hire talented, passionate candidates - so give it a try and apply. Equal Employment Opportunity Statement Mendix/Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law. EEO is the Law Applicants and employees are protected under Federal law from discrimination. To learn more, Click here (https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm) . Pay Transparency Non-Discrimination Provision Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf) . California Privacy Notice California residents have the right to receive additional notices about their personal information. To learn more, click here (https://new.siemens.com/us/en/general/legal/us-internet-privacy-notice-state-rights.html) . Job Family: Global Marketing Req ID: 2df510b9-8d24-475d-b4e4-f70650926706