Software Product Marketing Manager

Overview Join Axon and be a Force for Good. At Axon, we’re on a mission to Protect Life. We pursue society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Life at Axon is fast-paced, challenging and meaningful, where you’ll take ownership and drive real change while growing alongside a mission that matters. What You’ll Do Develop positioning and messaging frameworks for high impact software initiatives, including DEMS and productivity workflows. Lead go‑to‑market planning and execution for launches, releases, and campaigns. Enable broader product releases through reusable frameworks and guidance. Create and maintain a focused set of high impact sales enablement assets, including pitch decks, battle cards, one pagers, and playbooks. Partner with Product to translate roadmap and technical capabilities into customer‑centric narratives. Gather and synthesize customer, sales, and market insights to inform messaging and GTM strategy. Support content development including case studies, web copy, and campaign messaging. Track performance and adoption metrics to refine and optimize GTM efforts. What You Bring 5+ years of experience in product marketing or closely related roles. Experience marketing complex SaaS, platform, or workflow‑driven products. Strong written and verbal communication skills with executive‑level clarity. Proven ability to partner cross‑functionally and drive alignment. Analytical mindset with comfort using data to measure and improve outcomes. Alignment with Axon’s values: Aim Far, Win Right, Own It, Join Forces, Be Obsessed, Expect Candor. AI Expectations in This Role You’ll leverage AI to support narrative development, competitor tracking, and persona‑based content iteration. AI tools will enable you to scale delivery, improve content quality, and deepen audience understanding. Alignment with Axon’s Values Aim Far – You define and communicate the future of digital evidence and records. Win Right – You advocate for solutions that serve both agencies and the public. Own It – You own GTM outcomes, clarity, and team performance. Join Forces – You collaborate with empathy, urgency, and clarity. Be Obsessed – You care about the workflows that power safer communities. Expect Candor – You deliver honest feedback and create strategic alignment. 90 Days at Axon First 30 Days Deep dive into Axon’s software portfolio, with initial focus on DEMS AI, and productivity workflows, including customers, use cases, and existing GTM frameworks. Build relationships with Product, Sales, and Marketing partners across software teams. Understand prioritization model and where Product Marketing has full ownership vs enabling the product and sales teams. First 60 Days Own messaging or GTM execution for priority software initiatives, aligned to current business priorities. Deliver targeted improvements to sales enablement, positioning, or customer-facing narratives. Apply scalable templates and frameworks to support product‑led releases. 90 Days and Beyond Lead GTM execution for high‑impact software launches and in‑market adoption efforts. Act as a trusted partner to Product for translating roadmap changes into clear, defensible messaging. Establish clear KPIs and reporting to demonstrate Product Marketing impact in a resource‑constrained environment. Work Location This role is based out of our Scottsdale, Seattle, or Boston location and follows a hybrid schedule. Team members work onsite Tuesdays through Fridays, with the option to work remotely on Mondays unless there is an approved workplace accommodation. Benefits Competitive salary and 401k with employer match Discretionary paid time off Paid parental leave for all Medical, Dental, Vision plans Fitness Programs Emotional & Mental Wellness support Learning & Development programs Employee Resource Groups (ERGs) And snacks in our offices Benefits listed herein may vary depending on the nature of your employment and the location where you work. Important Notes The above job description is not exhaustive of all duties, responsibilities, skills, efforts, or working conditions. The job description may change or be supplemented at any time in accordance with business needs and conditions. Some roles may require legal eligibility to work in a firearms environment. We collect personal information from applicants to evaluate candidates for employment. You may request access, deletion, or exercise other rights at axongreenhousesupport@axon.com or via our Axon Privacy Web Form. Axon’s mission is to Protect Life and is committed to the well‑being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to environmental, health, and safety regulations, policies, and procedures. We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. If you have a disability or special need that requires assistance or accommodation during the application or recruiting process, please email recruitingops@axon.com. Phishing alert: Axon will never ask you to pay for any part of the hiring process. All legitimate openings are listed on our official careers page at https://www.axon.com/careers. #J-18808-Ljbffr