Senior Strategist – Media Performance

The role As a Senior Strategist in MAS, you will lead strategic initiatives that drive media performance insights across GM’s marketing ecosystem. You will partner with Marketing Strategy & Creative Insights (MSI), Media, CRM, and Brand teams to develop and execute measurement frameworks, synthesize cross-channel analytics, and deliver actionable insights that inform campaign strategy and investment decisions. This role requires a blend of analytical rigor, strategic thinking, and cross-functional collaboration to elevate GM’s media effectiveness and storytelling capabilities. What You'll Do Media Performance Strategy : Independently mine and analyze paid media performance to uncover trends, conversion drivers, and optimization opportunities across channels including Display, Search, Social, and Video. Measurement Frameworks : Build and evolve methodologies for media measurement, including benchmarks, high-value behaviors, media quality, conversion, and budget / investment modeling (e.g., CIB frameworks). Ensure data integrity, tagging standards, and governance are upheld. Cross-Team Collaboration : Partner with Marketing Strategy & Creative Insights, Research, Data Science, and Technology to integrate media insights into broader campaign narratives and scorecard ecosystems. Campaign Reporting : Lead monthly and ad hoc reporting on media KPIs, funnel performance, and site engagement. Translate data into strategic recommendations for brand and dealer teams. Creative & Equity Insights : Embed creative taxonomy and brand power metrics into MMM storytelling. Support creative inclusion in divisional and cross-channel analysis. Strategic Storytelling : Deliver compelling presentations and dashboards that align with business objectives and influence senior stakeholders. Leadership & Mentorship : Guide junior strategists and analysts, fostering best practices in media measurement and strategic planning. Your Skills & Abilities (Required Qualifications) Experience: 6+ years in media strategy, marketing analytics, MMM, attribution modeling, or performance measurement. Education: Bachelor’s degree in Marketing, Business Analytics, Communications, or a related field; Master’s degree preferred. Analytical & Technical Skills: Deep expertise in digital analytics platforms (e.g., Adobe Analytics, Google Analytics) and familiarity with ad tech and/or MarTech ecosystems. Proficiency in SQL for querying and managing large datasets. Experience creating and managing dashboards in Power BI (or similar BI tools) to visualize media and performance insights. Communication & Storytelling: Exceptional ability to communicate complex data insights in a clear, concise, and compelling manner for executive and non-technical audiences. Able to translate highly technical concepts (e.g., MMM, attribution, clean rooms) into actionable recommendations for stakeholders. Ways of Working: Exceptional organizational skills with the ability to prioritize and multi-task across multiple concurrent projects and deadlines in a fast-paced environment. Curious and creative mindset with a strong desire to explore new approaches to media measurement, experimentation, and analytics. Experience working with media and creative agencies on planning, budgeting, and campaign optimization. What Will Give You A Competitive Edge (Preferred Qualifications) Experience with creative measurement, brand equity analysis, and demand space activation. Experience with media strategy in the auto industry and/or large CPGs Knowledge of Python can be beneficial for data analysis and automation tasks. Experience with Azure and Databricks can enhance data processing and analysis capabilities. #J-18808-Ljbffr