Senior Strategist - Media Performance

The role
As a Senior Strategist in MAS, you will lead strategic initiatives that drive media performance insights across GM’s marketing ecosystem. You will partner with Marketing Strategy & Creative Insights (MSI), Media, CRM, and Brand teams to develop and execute measurement frameworks, synthesize cross-channel analytics, and deliver actionable insights that inform campaign strategy and investment decisions.

This role requires a blend of analytical rigor, strategic thinking, and cross-functional collaboration to elevate GM’s media effectiveness and storytelling capabilities.

What You'll Do

Media Performance Strategy : Independently mine and analyze paid media performance to uncover trends, conversion drivers, and optimization opportunities across channels including Display, Search, Social, and Video.

Measurement Frameworks : Build and evolve methodologies for media measurement, including benchmarks, high-value behaviors, media quality, conversion, and budget / investment modeling (e.g., CIB frameworks). Ensure data integrity, tagging standards, and governance are upheld.

Cross-Team Collaboration : Partner with Marketing Strategy & Creative Insights, Research, Data Science, and Technology to integrate media insights into broader campaign narratives and scorecard ecosystems.

Campaign Reporting : Lead monthly and ad hoc reporting on media KPIs, funnel performance, and site engagement. Translate data into strategic recommendations for brand and dealer teams.

Creative & Equity Insights : Embed creative taxonomy and brand power metrics into MMM storytelling. Support creative inclusion in divisional and cross-channel analysis.

Strategic Storytelling : Deliver compelling presentations and dashboards that align with business objectives and influence senior stakeholders.

Leadership & Mentorship : Guide junior strategists and analysts, fostering best practices in media measurement and strategic planning.

Your Skills & Abilities (Required Qualifications)

Experience: 6+ years in media strategy, marketing analytics, MMM, attribution modeling, or performance measurement.

Education: Bachelor’s degree in Marketing, Business Analytics, Communications, or a related field; Master’s degree preferred.

Analytical & Technical Skills:

Deep expertise in digital analytics platforms (e.g., Adobe Analytics, Google Analytics) and familiarity with ad tech and/or MarTech ecosystems.

Proficiency in SQL for querying and managing large datasets.

Experience creating and managing dashboards in Power BI (or similar BI tools) to visualize media and performance insights.

Communication & Storytelling:

Exceptional ability to communicate complex data insights in a clear, concise, and compelling manner for executive and non-technical audiences.

Able to translate highly technical concepts (e.g., MMM, attribution, clean rooms) into actionable recommendations for stakeholders.

Ways of Working:

Exceptional organizational skills with the ability to prioritize and multi-task across multiple concurrent projects and deadlines in a fast-paced environment.

Curious and creative mindset with a strong desire to explore new approaches to media measurement, experimentation, and analytics.

Experience working with media and creative agencies on planning, budgeting, and campaign optimization.

What Will Give You A Competitive Edge (Preferred Qualifications)

Experience with creative measurement, brand equity analysis, and demand space activation.

Experience with media strategy in the auto industry and/or large CPGs

Knowledge of Python can be beneficial for data analysis and automation tasks.

Experience with Azure and Databricks can enhance data processing and analysis capabilities.

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