Senior Strategist – Media Performance

Senior Strategist, Media Strategy & Analytics
As a Senior Strategist in MAS, you will lead strategic initiatives that drive media performance insights across General Motors’ marketing ecosystem. You will partner with Marketing Strategy & Creative Insights (MSI), Media, CRM, and Brand teams to develop and execute measurement frameworks, synthesize cross‑channel analytics, and deliver actionable insights that inform campaign strategy and investment decisions.

Responsibilities

Independently mine and analyze paid media performance to uncover trends, conversion drivers, and optimization opportunities across Display, Search, Social, and Video channels.

Build and evolve media measurement methodologies—including benchmarks, high‑value behaviors, media quality, conversion, and budget/investment modeling such as CIB frameworks—while ensuring data integrity, tagging standards, and governance.

Collaborate with Marketing Strategy & Creative Insights, Research, Data Science, and Technology to embed media insights into broader campaign narratives and scorecard ecosystems.

Lead monthly and ad‑hoc reporting on media KPIs, funnel performance, and site engagement; translate data into strategic recommendations for brand and dealer teams.

Integrate creative taxonomy and brand power metrics into MMM storytelling and support creative inclusion in divisional and cross‑channel analysis.

Deliver compelling presentations and dashboards that align with business objectives and influence senior stakeholders.

Guide junior strategists and analysts, fostering best practices in media measurement and strategic planning.

Required Qualifications

6+ years of experience in media strategy, marketing analytics, MMM, attribution modeling, or performance measurement.

Bachelor’s degree in Marketing, Business Analytics, Communications, or a related field; Master’s degree preferred.

Analytical & Technical Skills:

Deep expertise in digital analytics platforms (e.g., Adobe Analytics, Google Analytics) and familiarity with ad‑tech / MarTech ecosystems.

Proficiency in SQL for querying and managing large datasets.

Experience creating dashboards in Power BI or similar BI tools to visualize media and performance insights.

Communication & Storytelling:

Exceptional ability to communicate complex data insights in a clear, concise, and compelling manner for executive and non‑technical audiences.

Ability to translate highly technical concepts (e.g., MMM, attribution, clean rooms) into actionable recommendations for stakeholders.

Ways of Working:

Exceptional organizational skills with the ability to prioritize and multi‑task across multiple concurrent projects in a fast‑paced environment.

Curious and creative mindset with a strong desire to explore new approaches to media measurement, experimentation, and analytics.

Experience working with media and creative agencies on planning, budgeting, and campaign optimization.

Preferred Qualifications

Experience with creative measurement, brand equity analysis, and demand space activation.

Experience with media strategy in the auto industry and/or large CPGs.

Knowledge of Python for data analysis and automation tasks.

Experience with Azure and Databricks to enhance data processing and analysis capabilities.

All employment decisions are made on a non‑discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

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