Digital Performance Manager
LMCU, Grand Rapids, MI, United States
Who we are:
At LMCU, you'll find more than just a job - discover a fulfilling career where your contributions truly matter. Join our talented team at Lake Michigan Credit Union and discover the difference an employer who puts people first can make in your career and life.
General Information
Primary Location: Grand Rapids, MI Employee Status: Full-Time Workplace Type: Hybrid
About this position The role of the Digital Performance Manager is to be data-driven to lead audience segmentation, lookalike audience development, SEO research, and full-funnel performance optimization across paid and owned channels. This role owns GTM tracking, campaign measurement, CRM lifecycle/data alignment, and performance insights that drive growth, efficiency, and customer LTV.
What you’ll do: Audience Strategy, Segmentation & SEO Research
Build and maintain robust audience segmentation frameworks across demographic, behavioral, firmographic, and intent-based factors.
Develop and optimize lookalike audiences across major platforms (Meta, Google, LinkedIn, programmatic).
Conduct ongoing SEO research, including keyword discovery, competitive landscape analysis, search intent mapping, and content opportunity identification.
Partner with content and web teams to ensure SEO insights influence landing pages, metadata, messaging, and funnel strategy.
Monitor audience quality, suppression lists, and overlap across CRM and ad platforms.
Campaign Planning & Execution
Translate segmentation and search insights into channel-specific campaign strategies across paid search, paid social, programmatic, email, and onsite experiences.
Leverage SEO keyword and query data to inform creative briefs, messaging frameworks, and funnel design.
Enforce clean data structures through naming conventions, UTM governance, and tracking frameworks.
Measurement, GTM Tracking & Reporting
Build and maintain full-funnel performance reporting (impressions → clicks → engagement → leads → pipeline → revenue).
Own Google Tag Manager implementation, event schema, conversion tracking, and QA.
Use search performance data (organic + paid) to develop cross-channel attribution insights and recommendations.
Create dashboards in Looker/Tableau/Power BI to surface KPIs, pacing, ROI/ROAS, LTV, and cohort performance.
Develop data-driven hypotheses and run A/B and multivariate tests.
CRM Lifecycle & Data Management
Partner with CRM/Marketing Ops to design lifecycle journeys (acquisition → onboarding → activation → retention → win-back).
Ensure CRM-to-ads data syncing supports segmentation, suppression, and retargeting with high accuracy.
Maintain data quality and compliance across email, advertising, and web systems.
Cross-Functional Collaboration
Partner with content, SEO, and web teams on search-informed content creation and optimization.
Collaborate with our marketing managers across different business units on funnel definitions, audience insights, and conversion improvements.
Work with product owners and web teams to implement onsite personalization rooted in search intent and behavioral data.
Adhere to and champion our core values of curious minds, collaborative hearts, and continuous excellence.
What you’ll bring:
5-7 years+ in digital marketing, performance marketing, growth, or marketing analytics.
Bachelor's degree in Digital Marketing, Marketing, Advertising, Communication Sciences, Business Administration.
Hands‑on experience with SEO research tools (e.g., SEMrush, Ahrefs, Google Search Console), including keyword analysis, competitive research, and on‑page/off‑page SEO principles.
Proficiency in GTM, GA4, and paid media platforms (Google Ads, Meta, LinkedIn). Hubspot Certifications, Meta Certified Digital Marketing Associate, Google Analytics Certification (GA4) and Google Ads Measurement Certification are a plus.
Strong understanding of audience segmentation, lookalike modeling, and full-funnel optimization.
Experience with CRM platforms and marketing automation.
Strong analytical and reporting skills (SQL or advanced Excel preferred).
What you’ll get:
All Employees: weekly pay and retirement savings options.
Full Time Employees: comprehensive health coverage including medical (with prescription), dental, vision, HSA match, paid parental leave, and tuition reimbursement.
To see a full list of our benefit offerings, check out this helpful guide!
Have additional questions about the role? Email the Talent Acquisition Team at:
Careers@lmcu.org
If you lack access to the internet or require an accommodation in the application process, please send your resume via mail to P.O. Box 2848, Grand Rapids, MI 49501-2848.
LMCU is an Equal Opportunity Employer
#J-18808-Ljbffr
At LMCU, you'll find more than just a job - discover a fulfilling career where your contributions truly matter. Join our talented team at Lake Michigan Credit Union and discover the difference an employer who puts people first can make in your career and life.
General Information
Primary Location: Grand Rapids, MI Employee Status: Full-Time Workplace Type: Hybrid
About this position The role of the Digital Performance Manager is to be data-driven to lead audience segmentation, lookalike audience development, SEO research, and full-funnel performance optimization across paid and owned channels. This role owns GTM tracking, campaign measurement, CRM lifecycle/data alignment, and performance insights that drive growth, efficiency, and customer LTV.
What you’ll do: Audience Strategy, Segmentation & SEO Research
Build and maintain robust audience segmentation frameworks across demographic, behavioral, firmographic, and intent-based factors.
Develop and optimize lookalike audiences across major platforms (Meta, Google, LinkedIn, programmatic).
Conduct ongoing SEO research, including keyword discovery, competitive landscape analysis, search intent mapping, and content opportunity identification.
Partner with content and web teams to ensure SEO insights influence landing pages, metadata, messaging, and funnel strategy.
Monitor audience quality, suppression lists, and overlap across CRM and ad platforms.
Campaign Planning & Execution
Translate segmentation and search insights into channel-specific campaign strategies across paid search, paid social, programmatic, email, and onsite experiences.
Leverage SEO keyword and query data to inform creative briefs, messaging frameworks, and funnel design.
Enforce clean data structures through naming conventions, UTM governance, and tracking frameworks.
Measurement, GTM Tracking & Reporting
Build and maintain full-funnel performance reporting (impressions → clicks → engagement → leads → pipeline → revenue).
Own Google Tag Manager implementation, event schema, conversion tracking, and QA.
Use search performance data (organic + paid) to develop cross-channel attribution insights and recommendations.
Create dashboards in Looker/Tableau/Power BI to surface KPIs, pacing, ROI/ROAS, LTV, and cohort performance.
Develop data-driven hypotheses and run A/B and multivariate tests.
CRM Lifecycle & Data Management
Partner with CRM/Marketing Ops to design lifecycle journeys (acquisition → onboarding → activation → retention → win-back).
Ensure CRM-to-ads data syncing supports segmentation, suppression, and retargeting with high accuracy.
Maintain data quality and compliance across email, advertising, and web systems.
Cross-Functional Collaboration
Partner with content, SEO, and web teams on search-informed content creation and optimization.
Collaborate with our marketing managers across different business units on funnel definitions, audience insights, and conversion improvements.
Work with product owners and web teams to implement onsite personalization rooted in search intent and behavioral data.
Adhere to and champion our core values of curious minds, collaborative hearts, and continuous excellence.
What you’ll bring:
5-7 years+ in digital marketing, performance marketing, growth, or marketing analytics.
Bachelor's degree in Digital Marketing, Marketing, Advertising, Communication Sciences, Business Administration.
Hands‑on experience with SEO research tools (e.g., SEMrush, Ahrefs, Google Search Console), including keyword analysis, competitive research, and on‑page/off‑page SEO principles.
Proficiency in GTM, GA4, and paid media platforms (Google Ads, Meta, LinkedIn). Hubspot Certifications, Meta Certified Digital Marketing Associate, Google Analytics Certification (GA4) and Google Ads Measurement Certification are a plus.
Strong understanding of audience segmentation, lookalike modeling, and full-funnel optimization.
Experience with CRM platforms and marketing automation.
Strong analytical and reporting skills (SQL or advanced Excel preferred).
What you’ll get:
All Employees: weekly pay and retirement savings options.
Full Time Employees: comprehensive health coverage including medical (with prescription), dental, vision, HSA match, paid parental leave, and tuition reimbursement.
To see a full list of our benefit offerings, check out this helpful guide!
Have additional questions about the role? Email the Talent Acquisition Team at:
Careers@lmcu.org
If you lack access to the internet or require an accommodation in the application process, please send your resume via mail to P.O. Box 2848, Grand Rapids, MI 49501-2848.
LMCU is an Equal Opportunity Employer
#J-18808-Ljbffr