Whisky Brand Activation Manager
MissionHires, Miami, FL, United States
We are hiring a bilingual (English/Spanish) Whisky Specialist to grow the visibility, distribution, and engagement of a premium whisky portfolio across the Miami market. This field-based role blends trade relationship management, on-premise and retail activations, experiential marketing, and education for hospitality teams and consumers. You will collaborate with distributor partners, key accounts, and internal teams to execute brand programs, tastings, and events, while managing budgets, reporting outcomes, and ensuring regulatory compliance.
How You’ll Contribute
Represent the whisky portfolio professionally across all market and trade-facing activities
Maintain clear, timely communication with internal leadership, distributor partners, and account stakeholders
Present ideas, updates, training, and reports effectively in both written and verbal formats (EN/ES)
Collaborate with distributor teams and accounts to plan and execute brand programs and promotions
Coordinate and execute tastings, events, promotions, and experiential activations at targeted venues
Plan weekly activation schedules with distributor sales teams and account contacts
Provide timely feedback and reporting on program performance, insights, and measurable outcomes
Manage and grow approximately 50 priority on-premise accounts to drive visibility and distribution
Ensure consistent brand positioning, menu placements, features, and special programming across accounts
Deliver educational sessions and product trainings for hospitality staff
Communicate whisky heritage, craftsmanship, and category positioning to trade and consumers
Identify and activate non-traditional opportunities (lifestyle, cultural, experiential environments)
Integrate multicultural accounts and communities into activation plans aligned with local demographics
Support consumer-facing initiatives within hospitality venues to drive trial and engagement
Coordinate ordering, delivery, placement, and compliance of POS and promotional materials
Maintain strong, productive relationships with distributor teams to support execution
Provide regular market updates highlighting wins in visibility, distribution, and engagement
Ensure all activities comply with beverage alcohol industry regulations and legal guidelines
Manage activation budgets responsibly and align spend with program objectives
Track market activity, expenses, and maintain organized records for evaluation and reporting
What Makes You a Great Fit
Bilingual: English and Spanish (spoken and written) required
Bachelor’s degree preferred (Marketing, Business, Hospitality, or related field)
2–3 years of experience in spirits, beverage, hospitality, or experiential marketing
Passion for and knowledge of the premium whisky category
Understanding of the three-tier beverage alcohol distribution system
Strong communication, presentation, and training skills
Proven ability to build and maintain trade relationships across diverse hospitality environments
Organized, self-motivated, and able to manage responsibilities independently
Clean driving record and reliable transportation
Ability to work evenings, weekends, and events as required
Willingness to travel frequently within the Miami market
Professional judgment, reliability, and accountability in deadline-driven field execution
Comfort operating in upscale venues, bars, restaurants, nightlife, and select retail settings
Ability to deliver clear reports with insights and measurable outcomes
Experience coordinating POS materials, activations, and budget stewardship
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How You’ll Contribute
Represent the whisky portfolio professionally across all market and trade-facing activities
Maintain clear, timely communication with internal leadership, distributor partners, and account stakeholders
Present ideas, updates, training, and reports effectively in both written and verbal formats (EN/ES)
Collaborate with distributor teams and accounts to plan and execute brand programs and promotions
Coordinate and execute tastings, events, promotions, and experiential activations at targeted venues
Plan weekly activation schedules with distributor sales teams and account contacts
Provide timely feedback and reporting on program performance, insights, and measurable outcomes
Manage and grow approximately 50 priority on-premise accounts to drive visibility and distribution
Ensure consistent brand positioning, menu placements, features, and special programming across accounts
Deliver educational sessions and product trainings for hospitality staff
Communicate whisky heritage, craftsmanship, and category positioning to trade and consumers
Identify and activate non-traditional opportunities (lifestyle, cultural, experiential environments)
Integrate multicultural accounts and communities into activation plans aligned with local demographics
Support consumer-facing initiatives within hospitality venues to drive trial and engagement
Coordinate ordering, delivery, placement, and compliance of POS and promotional materials
Maintain strong, productive relationships with distributor teams to support execution
Provide regular market updates highlighting wins in visibility, distribution, and engagement
Ensure all activities comply with beverage alcohol industry regulations and legal guidelines
Manage activation budgets responsibly and align spend with program objectives
Track market activity, expenses, and maintain organized records for evaluation and reporting
What Makes You a Great Fit
Bilingual: English and Spanish (spoken and written) required
Bachelor’s degree preferred (Marketing, Business, Hospitality, or related field)
2–3 years of experience in spirits, beverage, hospitality, or experiential marketing
Passion for and knowledge of the premium whisky category
Understanding of the three-tier beverage alcohol distribution system
Strong communication, presentation, and training skills
Proven ability to build and maintain trade relationships across diverse hospitality environments
Organized, self-motivated, and able to manage responsibilities independently
Clean driving record and reliable transportation
Ability to work evenings, weekends, and events as required
Willingness to travel frequently within the Miami market
Professional judgment, reliability, and accountability in deadline-driven field execution
Comfort operating in upscale venues, bars, restaurants, nightlife, and select retail settings
Ability to deliver clear reports with insights and measurable outcomes
Experience coordinating POS materials, activations, and budget stewardship
#J-18808-Ljbffr