Analyst Relations Manager (3979)
GBG Plc, Atlanta, GA, United States
Enabling safe and rewarding digital lives for genuine people, everywhere
We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification.
With over 30 years of experience behind us our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age, location or background, genuine people everywhere should be able to digitally prove who they are and where they live.
About The Team And Role Product & Analyst Relations Team The Product & Analyst Relations team sits within GBG's Product organization and plays a critical role in shaping how our products and strategy are understood by the market. We partner closely with Product Management, Product Marketing, Sales, and Executive Leadership to ensure our innovation, roadmap, and value proposition are clearly and consistently represented to industry analysts and influencers.
This team is responsible for managing GBG's engagement with leading industry analyst firms such as Gartner, Forrester, IDC, and KuppingerCole. Through strategic briefings, inquiries, and advisory sessions, we influence market perception, support enterprise sales motions, and ensure GBG is accurately positioned in key analyst research and evaluations.
Our work goes beyond communications — we act as a bridge between product strategy and external market insight, bringing analyst perspectives back into the business to inform product direction, go-to-market planning, and competitive positioning. Success in this team requires strong product acumen, the ability to translate complex technology into compelling narratives, and confidence working with senior stakeholders internally and externally.
The Role - Analyst Relations Manager The Analyst Relations Manager will be responsible for building and maintaining strong relationships with industry analysts to enhance GBG's visibility, credibility, and influence within the identity verification and fraud prevention market. This role will involve managing analyst engagement strategies, coordinating briefings, and ensuring the company is well-represented in key industry reports and research.
What You Will Do
Develop and execute a strategic analyst relations program aligned with business objectives
Build and maintain relationships with key analysts from leading firms (e.g., Gartner, Forrester, IDC, KuppingerCole)
Coordinate analyst briefings, inquiries, and advisory sessions to position the company as a thought leader
Collaborate with product marketing, PR and leadership to craft compelling narratives for analyst audiences
Ensure consistent messaging across analyst interactions and reports
Prepare briefing materials, presentations, and supporting documentation for analyst engagements
Monitor analyst research, market trends, and competitor positioning to inform internal stakeholders
Share insights and recommendations to influence product strategy and go-to-market plans
Drive inclusion and favorable positioning in key analyst reports (e.g., Magic Quadrant, Wave, MarketScape)
Manage submission processes, deadlines, and data accuracy for analyst evaluations
Track and report on analyst engagement metrics and impact on brand perception and pipeline
Requirements Skills we are looking for
Experience in Analyst Relations, PR, or related field within technology or cybersecurity sectors
Experience working with identity verification, fraud prevention, or SaaS solutions preferred
Strong relationship-building and communication skills
Ability to translate complex technical concepts into clear, compelling narratives
Excellent project management and organizational skills
Familiarity with analyst firms and their research methodologies
Understanding of identity verification, fraud prevention, and compliance landscapes
Strategic thinker with attention to detail
Comfortable working cross-functionally with marketing, product, and executive teams
Proactive and results-driven with a passion for influencing market perception
Benefits To find out more As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.
To chat to the Talent Attraction team and find out more about our benefits and why we're a great place to work, drop an email to behired@gbgplc.com and we'll be in touch. You can also find out more about careers at GBG and check out our current opportunities at gbgplc.com/careers.
#J-18808-Ljbffr
We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification.
With over 30 years of experience behind us our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age, location or background, genuine people everywhere should be able to digitally prove who they are and where they live.
About The Team And Role Product & Analyst Relations Team The Product & Analyst Relations team sits within GBG's Product organization and plays a critical role in shaping how our products and strategy are understood by the market. We partner closely with Product Management, Product Marketing, Sales, and Executive Leadership to ensure our innovation, roadmap, and value proposition are clearly and consistently represented to industry analysts and influencers.
This team is responsible for managing GBG's engagement with leading industry analyst firms such as Gartner, Forrester, IDC, and KuppingerCole. Through strategic briefings, inquiries, and advisory sessions, we influence market perception, support enterprise sales motions, and ensure GBG is accurately positioned in key analyst research and evaluations.
Our work goes beyond communications — we act as a bridge between product strategy and external market insight, bringing analyst perspectives back into the business to inform product direction, go-to-market planning, and competitive positioning. Success in this team requires strong product acumen, the ability to translate complex technology into compelling narratives, and confidence working with senior stakeholders internally and externally.
The Role - Analyst Relations Manager The Analyst Relations Manager will be responsible for building and maintaining strong relationships with industry analysts to enhance GBG's visibility, credibility, and influence within the identity verification and fraud prevention market. This role will involve managing analyst engagement strategies, coordinating briefings, and ensuring the company is well-represented in key industry reports and research.
What You Will Do
Develop and execute a strategic analyst relations program aligned with business objectives
Build and maintain relationships with key analysts from leading firms (e.g., Gartner, Forrester, IDC, KuppingerCole)
Coordinate analyst briefings, inquiries, and advisory sessions to position the company as a thought leader
Collaborate with product marketing, PR and leadership to craft compelling narratives for analyst audiences
Ensure consistent messaging across analyst interactions and reports
Prepare briefing materials, presentations, and supporting documentation for analyst engagements
Monitor analyst research, market trends, and competitor positioning to inform internal stakeholders
Share insights and recommendations to influence product strategy and go-to-market plans
Drive inclusion and favorable positioning in key analyst reports (e.g., Magic Quadrant, Wave, MarketScape)
Manage submission processes, deadlines, and data accuracy for analyst evaluations
Track and report on analyst engagement metrics and impact on brand perception and pipeline
Requirements Skills we are looking for
Experience in Analyst Relations, PR, or related field within technology or cybersecurity sectors
Experience working with identity verification, fraud prevention, or SaaS solutions preferred
Strong relationship-building and communication skills
Ability to translate complex technical concepts into clear, compelling narratives
Excellent project management and organizational skills
Familiarity with analyst firms and their research methodologies
Understanding of identity verification, fraud prevention, and compliance landscapes
Strategic thinker with attention to detail
Comfortable working cross-functionally with marketing, product, and executive teams
Proactive and results-driven with a passion for influencing market perception
Benefits To find out more As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.
To chat to the Talent Attraction team and find out more about our benefits and why we're a great place to work, drop an email to behired@gbgplc.com and we'll be in touch. You can also find out more about careers at GBG and check out our current opportunities at gbgplc.com/careers.
#J-18808-Ljbffr