Marketing Manager
WOWLine, Syosset, NY, United States
Company Overview
WOW Line is a fast-growing leader in the promotional products industry, serving distributors nationwide through field reps, internal support team and 3rd Party Database marketing including Sage, ESP and Distributor Central. With over 75 years in business and processing more than 30,000 orders annually, we are focused on improving marketing performance, increasing ROI, and driving sustainable growth through data-driven decision-making.
Role Summary Reporting to the VP of Merchandising & Marketing, the Marketing Manager will play a key role in analyzing marketing performance, improving campaign effectiveness, and supporting strategic initiatives across multiple channels.
This role is ideal for a highly organized, detail-oriented professional with strong analytical skills who is comfortable working with data, building reports, and managing projects from planning through execution.
The ideal candidate will help turn marketing data into actionable insights that drive smarter decisions and improved results.
Key Responsibilities Data Analysis & Performance Tracking
Analyze marketing performance across channels and identify opportunities for improvement
Build and maintain Excel-based reports, dashboards, and KPI tracking systems
Monitor campaign performance and provide actionable insights to improve ROI
Evaluate effectiveness of marketing spend and identify areas for optimization
Campaign Support & Execution
Assist in managing marketing campaigns across email, digital platforms, and third-party channels
Support execution of marketing initiatives with a focus on accuracy, organization, and timelines
Help manage and optimize paid advertising efforts (including third-party platforms)
Coordinate campaign schedules and ensure timely delivery of marketing initiatives
Project Management & Organization
Manage multiple marketing projects simultaneously, ensuring deadlines and priorities are met
Develop and maintain clear workflows, timelines, and reporting processes
Work cross-functionally with sales, merchandising, and operations teams
Ensure consistency and organization across all marketing activities
Technology & Innovation
Utilize data tools, Excel, and reporting systems to improve efficiency and insights
Leverage AI tools to support analysis, reporting, and campaign optimization
Continuously identify opportunities to improve processes and workflows
Qualifications
3–7+ years of experience in marketing, analytics, or a related role
Demonstrated ability to work with large datasets and translate data into insights
Highly organized with strong project management and multitasking skills
Analytical mindset with attention to detail
Experience tracking and reporting on marketing performance
Preferred Skills
Experience with marketing analytics or performance marketing
Exposure to AI tools for analysis or marketing workflows
Experience supporting multi-channel marketing campaigns
What We Offer
Generous vacation policy
401(k) with company match
Growth opportunity within an established, expanding organization
Opportunity to play a key role in improving marketing performance and strategy
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Role Summary Reporting to the VP of Merchandising & Marketing, the Marketing Manager will play a key role in analyzing marketing performance, improving campaign effectiveness, and supporting strategic initiatives across multiple channels.
This role is ideal for a highly organized, detail-oriented professional with strong analytical skills who is comfortable working with data, building reports, and managing projects from planning through execution.
The ideal candidate will help turn marketing data into actionable insights that drive smarter decisions and improved results.
Key Responsibilities Data Analysis & Performance Tracking
Analyze marketing performance across channels and identify opportunities for improvement
Build and maintain Excel-based reports, dashboards, and KPI tracking systems
Monitor campaign performance and provide actionable insights to improve ROI
Evaluate effectiveness of marketing spend and identify areas for optimization
Campaign Support & Execution
Assist in managing marketing campaigns across email, digital platforms, and third-party channels
Support execution of marketing initiatives with a focus on accuracy, organization, and timelines
Help manage and optimize paid advertising efforts (including third-party platforms)
Coordinate campaign schedules and ensure timely delivery of marketing initiatives
Project Management & Organization
Manage multiple marketing projects simultaneously, ensuring deadlines and priorities are met
Develop and maintain clear workflows, timelines, and reporting processes
Work cross-functionally with sales, merchandising, and operations teams
Ensure consistency and organization across all marketing activities
Technology & Innovation
Utilize data tools, Excel, and reporting systems to improve efficiency and insights
Leverage AI tools to support analysis, reporting, and campaign optimization
Continuously identify opportunities to improve processes and workflows
Qualifications
3–7+ years of experience in marketing, analytics, or a related role
Demonstrated ability to work with large datasets and translate data into insights
Highly organized with strong project management and multitasking skills
Analytical mindset with attention to detail
Experience tracking and reporting on marketing performance
Preferred Skills
Experience with marketing analytics or performance marketing
Exposure to AI tools for analysis or marketing workflows
Experience supporting multi-channel marketing campaigns
What We Offer
Generous vacation policy
401(k) with company match
Growth opportunity within an established, expanding organization
Opportunity to play a key role in improving marketing performance and strategy
#J-18808-Ljbffr