Creator & Affiliate Growth Lead (Influencer Marketing)
Ninetynine Dreams, Los Angeles, CA, United States
Ninetynine Dreams is a fast-growing beauty brand redefining the lash industry through trend-driven, high-quality products designed for the modern, social-first consumer.
Founded in 2022, we have quickly established ourselves as one of the leading lash brands on TikTok Shop, reaching millions through creator-led content and a highly engaged digital community.
Our brand sits at the intersection of
product innovation, content, and culture . We build products designed to be seen, shared, and sold—leveraging creators and social platforms as core drivers of growth.
The Role We are seeking a
Creator & Affiliate Growth Lead
to own and scale influencer and affiliate marketing as a core revenue channel.
This is
not a coordinator role . This position is responsible for driving measurable business impact through creator partnerships, content strategy, and affiliate performance.
You will build on an already strong foundation—including our existing creator network and TikTok Shop presence—and develop it into a
scalable, performance-driven growth engine .
This role operates across
TikTok, Instagram, YouTube, Rednote, and emerging platforms , and requires the ability to work with
micro, mid-tier, and macro influencers .
It is a
high-ownership, execution-focused role
requiring strong judgment, speed, and accountability.
Key Responsibilities Creator Network Development & Management
Build, expand, and manage a high-performing network of creators across multiple platforms
Identify high-potential creators early and develop them into long-term partners
Establish and maintain relationships across all influencer tiers (micro, mid, macro)
Continuously source and onboard new creators aligned with brand and performance goals
Campaign Execution
Execute daily influencer initiatives, including gifting, paid partnerships, and affiliate activations
Manage outreach, product seeding, timelines, and deliverables at scale
Develop clear, effective creator briefs that balance performance goals with creative authenticity
Ensure consistent execution across a high volume of campaigns
Affiliate Program Ownership
Own and scale affiliate performance across TikTok Shop and external platforms
Manage affiliate structures including links, codes, commissions, and payouts
Identify top-performing creators and allocate resources to maximize revenue contribution
Continuously optimize program performance and efficiency
Content & Trend Strategy
Monitor trends across TikTok, Instagram, YouTube, Rednote, and emerging platforms
Identify high-performing and emerging content formats and rapidly deploy them through creators
Translate trends into
conversion-focused campaigns , not just engagement
Actively participate in in-house content creation, including
filming, testing, and iterating on trend-driven and viral content formats
Continuously research, test, and validate new content angles that have potential to scale
Performance Analysis & Optimization
Track and analyze performance across key metrics including
GMV, ROAS, CAC, and conversion rates
Identify successful creators, campaigns, and formats, and scale them effectively
Continuously test new creators, content approaches, and partnership structures
Provide insights and recommendations to improve overall channel performance
Qualifications
2-4+ years of proven experience in influencer marketing, affiliate marketing, or creator partnerships with a
strong focus on performance and revenue outcomes
Demonstrated ability to manage and grow creator relationships across
micro, mid-tier, and macro influencers
Deep understanding of social platforms, including
TikTok, Instagram, YouTube, Rednote, and emerging channels
Strong understanding of
social commerce and conversion-driven content
Experience with platforms and tools such as: CreatorIQ, Euka, or similar influencer/affiliate management systems
Affiliate platforms (e.g., Shopify-based tools, CreatorIQ, Impact, ShareASale, or equivalent)
Strong analytical skills with the ability to interpret performance data and make informed decisions
Excellent written and verbal communication skills, with professionalism in external interactions
Ability to operate in a fast-paced environment with a high level of ownership and accountability
Proven ability to coordinate multiple timelines, budgets, and deliverables simultaneously
Preferred Qualifications
Experience with TikTok Shop or creator-led commerce ecosystems
Background in beauty, cosmetics, or DTC brands
Proficiency in additional languages (Mandarin is a plus)
Personal experience as a content creator or managing a content-focused platform
Compensation
Base salary:
$70,500 – $78,000
(based on experience, performance, and overall contribution)
Commission and performance-based bonuses
tied to revenue and growth
Opportunity to directly impact and scale a key revenue channel within a high-growth brand
Fast-paced, high-growth environment with strong momentum in social commerce
High level of ownership with direct visibility into performance and business impact
Cross-functional collaboration with marketing, creative, and leadership teams
Performance-driven culture focused on results, accountability, and execution
Opportunities for professional growth, skill development, and expanded responsibility
Team-oriented environment with open communication and collaboration
Support for maintaining a sustainable work pace and overall work-life balance
Pet-friendly office environment with a comfortable and welcoming workspace
Competitive compensation package including
salary, commission, and performance bonuses
Health insurance
for full-time employees
401(k) plan with company matching
for full-time employees
Paid Time Off (PTO)
for full-time employees
Employee discounts and complimentary products
Access to new product launches and brand releases
On-site amenities , including snacks, beverages, and a pet-friendly workspace
#J-18808-Ljbffr
Founded in 2022, we have quickly established ourselves as one of the leading lash brands on TikTok Shop, reaching millions through creator-led content and a highly engaged digital community.
Our brand sits at the intersection of
product innovation, content, and culture . We build products designed to be seen, shared, and sold—leveraging creators and social platforms as core drivers of growth.
The Role We are seeking a
Creator & Affiliate Growth Lead
to own and scale influencer and affiliate marketing as a core revenue channel.
This is
not a coordinator role . This position is responsible for driving measurable business impact through creator partnerships, content strategy, and affiliate performance.
You will build on an already strong foundation—including our existing creator network and TikTok Shop presence—and develop it into a
scalable, performance-driven growth engine .
This role operates across
TikTok, Instagram, YouTube, Rednote, and emerging platforms , and requires the ability to work with
micro, mid-tier, and macro influencers .
It is a
high-ownership, execution-focused role
requiring strong judgment, speed, and accountability.
Key Responsibilities Creator Network Development & Management
Build, expand, and manage a high-performing network of creators across multiple platforms
Identify high-potential creators early and develop them into long-term partners
Establish and maintain relationships across all influencer tiers (micro, mid, macro)
Continuously source and onboard new creators aligned with brand and performance goals
Campaign Execution
Execute daily influencer initiatives, including gifting, paid partnerships, and affiliate activations
Manage outreach, product seeding, timelines, and deliverables at scale
Develop clear, effective creator briefs that balance performance goals with creative authenticity
Ensure consistent execution across a high volume of campaigns
Affiliate Program Ownership
Own and scale affiliate performance across TikTok Shop and external platforms
Manage affiliate structures including links, codes, commissions, and payouts
Identify top-performing creators and allocate resources to maximize revenue contribution
Continuously optimize program performance and efficiency
Content & Trend Strategy
Monitor trends across TikTok, Instagram, YouTube, Rednote, and emerging platforms
Identify high-performing and emerging content formats and rapidly deploy them through creators
Translate trends into
conversion-focused campaigns , not just engagement
Actively participate in in-house content creation, including
filming, testing, and iterating on trend-driven and viral content formats
Continuously research, test, and validate new content angles that have potential to scale
Performance Analysis & Optimization
Track and analyze performance across key metrics including
GMV, ROAS, CAC, and conversion rates
Identify successful creators, campaigns, and formats, and scale them effectively
Continuously test new creators, content approaches, and partnership structures
Provide insights and recommendations to improve overall channel performance
Qualifications
2-4+ years of proven experience in influencer marketing, affiliate marketing, or creator partnerships with a
strong focus on performance and revenue outcomes
Demonstrated ability to manage and grow creator relationships across
micro, mid-tier, and macro influencers
Deep understanding of social platforms, including
TikTok, Instagram, YouTube, Rednote, and emerging channels
Strong understanding of
social commerce and conversion-driven content
Experience with platforms and tools such as: CreatorIQ, Euka, or similar influencer/affiliate management systems
Affiliate platforms (e.g., Shopify-based tools, CreatorIQ, Impact, ShareASale, or equivalent)
Strong analytical skills with the ability to interpret performance data and make informed decisions
Excellent written and verbal communication skills, with professionalism in external interactions
Ability to operate in a fast-paced environment with a high level of ownership and accountability
Proven ability to coordinate multiple timelines, budgets, and deliverables simultaneously
Preferred Qualifications
Experience with TikTok Shop or creator-led commerce ecosystems
Background in beauty, cosmetics, or DTC brands
Proficiency in additional languages (Mandarin is a plus)
Personal experience as a content creator or managing a content-focused platform
Compensation
Base salary:
$70,500 – $78,000
(based on experience, performance, and overall contribution)
Commission and performance-based bonuses
tied to revenue and growth
Opportunity to directly impact and scale a key revenue channel within a high-growth brand
Fast-paced, high-growth environment with strong momentum in social commerce
High level of ownership with direct visibility into performance and business impact
Cross-functional collaboration with marketing, creative, and leadership teams
Performance-driven culture focused on results, accountability, and execution
Opportunities for professional growth, skill development, and expanded responsibility
Team-oriented environment with open communication and collaboration
Support for maintaining a sustainable work pace and overall work-life balance
Pet-friendly office environment with a comfortable and welcoming workspace
Competitive compensation package including
salary, commission, and performance bonuses
Health insurance
for full-time employees
401(k) plan with company matching
for full-time employees
Paid Time Off (PTO)
for full-time employees
Employee discounts and complimentary products
Access to new product launches and brand releases
On-site amenities , including snacks, beverages, and a pet-friendly workspace
#J-18808-Ljbffr