Social Media & Content Coordinator
Marc Fisher Footwear, New York, NY, United States
We are seeking a highly motivated and creative individual to join our team as a
Social Media & Content Coordinator . This dynamic role involves managing and curating content for three unique social media accounts, with a focus on elevating brand presence, engaging with the target audience, and driving overall brand awareness and loyalty.
The ideal candidate will possess a deep understanding of social media trends, exceptional communication skills, and a passion for the footwear industry.
This role reports to the Sr. Brand Content and Social Media Manager and works out of our New York City office on a hybrid schedule (3 days in office, 2 days remote).
Responsibilities
Develop, brief, and schedule unique social content ideas for each brand that align with promotional calendars, cultural happenings, trends, and seasonal strategies
Write and obtain approval for engaging social copy specific to each brand voice and standards
Research current social media trends, competitor strategy/content, algorithm changes, new platforms, and social media industry news
Track content in real-time - identifying high-performing content types, formats, and topics
Build relationships with our online communities, influencers, and like-minded brands by responding to and interacting with comments, DMs, and groups
Respond to customer service inquiries directly in-platform and the elevate issues to the Customer Service team as needed
Aggregate and analyze weekly reporting on social KPIs
Research, brainstorm, execute, and edit ideas for original/in-office content as well as content captured on-set at campaign photoshoots
Prepare for offsite photoshoots, manage sample requests, and assist with any other relevant events for the marketing department
Additional ad-hock duties as assigned by the marketing department
Qualifications
At least 1-2+ year(s) of experience in a similar position
Bachelor's degree in Marketing, Communications, or related field
Proven experience in social media management, preferably in the fashion or footwear industries
Proven experience growing a brand’s social media presence
Strong understanding of social media platforms, algorithms, and trends
Excellent written and verbal communication skills
Proficient in social-first photography, videography, and video editing to create on-brand organic content
Strong analytical skills to interpret social media metrics, assess campaign performance, and provide actionable insights
Proactive approach to identifying and implementing innovative social media tactics, emerging features, and industry best practices to maintain a competitive edge in the digital landscape
Salary: $50,000-60,000 (based on experience)
401k Retirement Plan w/match
Pet Insurance offered
Medical and Dependent Flex Spending Benefits
15 days of PTO (prorated based on start date)
Company Overview Established in 2005, Marc Fisher Footwear company is a leading full-service, product-driven fashion footwear company with knowledge and expertise in design, sales, sourcing, distribution and marketing – all with dedicated and strategic direction for each brand within the portfolio, which includes GUESS, G by Guess, Nine West, Tommy Hilfiger, Earth, Calvin Klein, Hunter Boots, Rockport, Bandolino, indigo rd., Unisa, Kenneth Cole Men’s, and Easy Spirit along with the namesake brands – Marc Fisher and Marc Fisher LTD.
Our diverse portfolio of globally recognized brands – available domestically and internationally via wholesale and retail channels – consistently meets the widest range of consumers’ fashion footwear needs, from classic to contemporary, sport to dress, men’s to women’s. Headquartered in Greenwich, Connecticut, with showrooms in New York City, Marc Fisher Footwear is sold worldwide through department stores, specialty stores and e-commerce channels.
Marc Fisher Footwear is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with a disability. EEO Employer/Vet/Disabled.
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Social Media & Content Coordinator . This dynamic role involves managing and curating content for three unique social media accounts, with a focus on elevating brand presence, engaging with the target audience, and driving overall brand awareness and loyalty.
The ideal candidate will possess a deep understanding of social media trends, exceptional communication skills, and a passion for the footwear industry.
This role reports to the Sr. Brand Content and Social Media Manager and works out of our New York City office on a hybrid schedule (3 days in office, 2 days remote).
Responsibilities
Develop, brief, and schedule unique social content ideas for each brand that align with promotional calendars, cultural happenings, trends, and seasonal strategies
Write and obtain approval for engaging social copy specific to each brand voice and standards
Research current social media trends, competitor strategy/content, algorithm changes, new platforms, and social media industry news
Track content in real-time - identifying high-performing content types, formats, and topics
Build relationships with our online communities, influencers, and like-minded brands by responding to and interacting with comments, DMs, and groups
Respond to customer service inquiries directly in-platform and the elevate issues to the Customer Service team as needed
Aggregate and analyze weekly reporting on social KPIs
Research, brainstorm, execute, and edit ideas for original/in-office content as well as content captured on-set at campaign photoshoots
Prepare for offsite photoshoots, manage sample requests, and assist with any other relevant events for the marketing department
Additional ad-hock duties as assigned by the marketing department
Qualifications
At least 1-2+ year(s) of experience in a similar position
Bachelor's degree in Marketing, Communications, or related field
Proven experience in social media management, preferably in the fashion or footwear industries
Proven experience growing a brand’s social media presence
Strong understanding of social media platforms, algorithms, and trends
Excellent written and verbal communication skills
Proficient in social-first photography, videography, and video editing to create on-brand organic content
Strong analytical skills to interpret social media metrics, assess campaign performance, and provide actionable insights
Proactive approach to identifying and implementing innovative social media tactics, emerging features, and industry best practices to maintain a competitive edge in the digital landscape
Salary: $50,000-60,000 (based on experience)
401k Retirement Plan w/match
Pet Insurance offered
Medical and Dependent Flex Spending Benefits
15 days of PTO (prorated based on start date)
Company Overview Established in 2005, Marc Fisher Footwear company is a leading full-service, product-driven fashion footwear company with knowledge and expertise in design, sales, sourcing, distribution and marketing – all with dedicated and strategic direction for each brand within the portfolio, which includes GUESS, G by Guess, Nine West, Tommy Hilfiger, Earth, Calvin Klein, Hunter Boots, Rockport, Bandolino, indigo rd., Unisa, Kenneth Cole Men’s, and Easy Spirit along with the namesake brands – Marc Fisher and Marc Fisher LTD.
Our diverse portfolio of globally recognized brands – available domestically and internationally via wholesale and retail channels – consistently meets the widest range of consumers’ fashion footwear needs, from classic to contemporary, sport to dress, men’s to women’s. Headquartered in Greenwich, Connecticut, with showrooms in New York City, Marc Fisher Footwear is sold worldwide through department stores, specialty stores and e-commerce channels.
Marc Fisher Footwear is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with a disability. EEO Employer/Vet/Disabled.
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