Support Specialist Go to Market
Caesars Entertainment, Las Vegas, NV, United States
Job Description
The Marketing Campaign Planning Specialist is a highly empowered operator who serves as the engine behind Caesars Digital’s go‑to‑market process. This role is intentionally designed for a strong self‑starter—someone who punches above their weight, takes ownership, anticipates needs, and drives forward momentum across complex, fast‑moving campaigns.
Responsibilities Campaign & GTM Specialist
Maintain the centralized GTM calendar across major campaigns, promotions, launches, and state activations.
Drive campaign milestones, deadlines, deliverables, and cross functional handoffs with a high level of autonomy.
Partner with Channel Leads (Paid Media, Affiliate, SEO, Organic Social, CRM/Lifecycle) to confirm readiness for every campaign.
Proactively ensure channel teams have finalized briefs, targeting guidance, final creative, offer details, and audience definitions needed to activate.
Identify risks, blockers, and misalignments early—and escalate with recommended solutions.
CrossFunctional Communication & Alignment
Serve as the operational connective tissue between Creative, Media, CRM, Product, Analytics, Brand, and Legal.
Confidently summarize key campaign details, distill complexity, and ensure the right teams have the right information at the right time.
Lead preparation for cross functional campaign meetings, including agendas, action logs, and follow through.
Creative Request Management
Submit and manage creative requests through The Source and external agencies, ensuring briefs are accurate, complete, and strategically aligned.
Track creative progress, manage timelines, follow up on deliverables, and ensure assets move quickly through approval flows.
Maintain an organized library of campaign assets, versions, and final deliverables.
Operational Excellence & Workflow Stewardship
Keep the campaign pipeline organized, ruthlessly prioritized, and transparent to stakeholders.
Support improvements to GTM processes, intake forms, templates, and workflows.
Maintain documentation including briefs, timelines, deliverables, GTM summaries, and channel activation checklists.
Take ownership of ad hoc requests for campaign coordination, GTM documentation, and cross team alignment.
Measurement & PostCampaign Support
Coordinate with Analytics and Channel Leads to collect post campaign results, insights, and recaps.
Maintain a repository of key learnings that inform future GTM planning.
Support preparation of campaign readouts by organizing inputs and formatting slides.
KEY OUTPUTS
Centralized and up to date GTM & campaign calendar
Accurate, complete, and timely creative brief submissions
Campaign readiness checklists for channel teams
Organized status trackers for creative assets and campaign deliverables
Documentation for cross functional GTM meetings (agendas, notes, action logs)
Post campaign summary inputs for readouts
Qualifications
1+ year experience in marketing coordination, project management, campaign operations, or related field
Strong organizational skills with a bias toward structure and process
Ability to manage multiple parallel workstreams and tight timelines
Excellent communication and detail orientation
Familiarity with marketing channels (Paid Media, CRM, Social, etc.) preferred
Experience with project management systems, asset management tools, or creative ticketing platforms a plus
Online gaming, sports, or entertainment experience a bonus
Additional Requirements
A proactive, solution‑oriented operator who sees around corners
Strong collaborator who builds relationships across teams
Comfortable working in fast‑paced, highly cross‑functional environments
Bachelor’s degree preferred but not required
About Us At Caesars Digital, We Don’t Just Play the Game — We Set the Standard. As a proud part of Caesars Entertainment, the world’s premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is blazing the trail in digital innovation, customer experience and industry excellence. We believe every team member should be treated like royalty because We Are All Caesars. This guiding principle fuels our commitment to delivering legendary service and creating unforgettable experiences for our customers. From cutting‑edge digital platforms including Caesars Sportsbook, Caesars Palace Online, Horseshoe Online Casino and Caesars Racebook, to the continuing expansion of our retail footprint and our William Hill legacy, along with powerhouse partnerships across sports and entertainment, we’re building something extraordinary. And we want you to be part of it.
Ready to make your mark on the Empire? Explore our open roles and discover how you can help shape the future of gaming.
Join us. Blaze the Trail. Because at Caesars Digital, We Are All Caesars.
#J-18808-Ljbffr
Responsibilities Campaign & GTM Specialist
Maintain the centralized GTM calendar across major campaigns, promotions, launches, and state activations.
Drive campaign milestones, deadlines, deliverables, and cross functional handoffs with a high level of autonomy.
Partner with Channel Leads (Paid Media, Affiliate, SEO, Organic Social, CRM/Lifecycle) to confirm readiness for every campaign.
Proactively ensure channel teams have finalized briefs, targeting guidance, final creative, offer details, and audience definitions needed to activate.
Identify risks, blockers, and misalignments early—and escalate with recommended solutions.
CrossFunctional Communication & Alignment
Serve as the operational connective tissue between Creative, Media, CRM, Product, Analytics, Brand, and Legal.
Confidently summarize key campaign details, distill complexity, and ensure the right teams have the right information at the right time.
Lead preparation for cross functional campaign meetings, including agendas, action logs, and follow through.
Creative Request Management
Submit and manage creative requests through The Source and external agencies, ensuring briefs are accurate, complete, and strategically aligned.
Track creative progress, manage timelines, follow up on deliverables, and ensure assets move quickly through approval flows.
Maintain an organized library of campaign assets, versions, and final deliverables.
Operational Excellence & Workflow Stewardship
Keep the campaign pipeline organized, ruthlessly prioritized, and transparent to stakeholders.
Support improvements to GTM processes, intake forms, templates, and workflows.
Maintain documentation including briefs, timelines, deliverables, GTM summaries, and channel activation checklists.
Take ownership of ad hoc requests for campaign coordination, GTM documentation, and cross team alignment.
Measurement & PostCampaign Support
Coordinate with Analytics and Channel Leads to collect post campaign results, insights, and recaps.
Maintain a repository of key learnings that inform future GTM planning.
Support preparation of campaign readouts by organizing inputs and formatting slides.
KEY OUTPUTS
Centralized and up to date GTM & campaign calendar
Accurate, complete, and timely creative brief submissions
Campaign readiness checklists for channel teams
Organized status trackers for creative assets and campaign deliverables
Documentation for cross functional GTM meetings (agendas, notes, action logs)
Post campaign summary inputs for readouts
Qualifications
1+ year experience in marketing coordination, project management, campaign operations, or related field
Strong organizational skills with a bias toward structure and process
Ability to manage multiple parallel workstreams and tight timelines
Excellent communication and detail orientation
Familiarity with marketing channels (Paid Media, CRM, Social, etc.) preferred
Experience with project management systems, asset management tools, or creative ticketing platforms a plus
Online gaming, sports, or entertainment experience a bonus
Additional Requirements
A proactive, solution‑oriented operator who sees around corners
Strong collaborator who builds relationships across teams
Comfortable working in fast‑paced, highly cross‑functional environments
Bachelor’s degree preferred but not required
About Us At Caesars Digital, We Don’t Just Play the Game — We Set the Standard. As a proud part of Caesars Entertainment, the world’s premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is blazing the trail in digital innovation, customer experience and industry excellence. We believe every team member should be treated like royalty because We Are All Caesars. This guiding principle fuels our commitment to delivering legendary service and creating unforgettable experiences for our customers. From cutting‑edge digital platforms including Caesars Sportsbook, Caesars Palace Online, Horseshoe Online Casino and Caesars Racebook, to the continuing expansion of our retail footprint and our William Hill legacy, along with powerhouse partnerships across sports and entertainment, we’re building something extraordinary. And we want you to be part of it.
Ready to make your mark on the Empire? Explore our open roles and discover how you can help shape the future of gaming.
Join us. Blaze the Trail. Because at Caesars Digital, We Are All Caesars.
#J-18808-Ljbffr