Ecommerce Growth Marketing Manager – Email Lifecycle (Hybrid)
#twiceasnice Recruiting, Kansas City, MO, United States
Email & Lifecycle Marketing Specialist – Ecommerce (exp. req.)
Salary: $80,000 - $100,000+ (DOE) + Bonus Eligible (based on Revenue Growth)
Job Type: Full-Time | Hybrid (3 days/week in office)
Typical Hours: Monday-Friday, 40 hours/week
Travel: Minimal
Start Date: ASAP
Sponsorship is not available
Email & Lifecycle Marketing Specialist – Ecommerce (exp. req.) Description Our client, a fast‑growing ecommerce division within a stable specialty hardware products company, is looking for a hands‑on marketer to own email lifecycle strategy and execution near Kansas City, MO. You’ll build, launch and optimize campaigns, flows, and segmentation that directly drive revenue and repeat purchases. This role is perfect for someone who loves working inside platforms, testing ideas, and turning data into performance wins. You’ll collaborate with Creative and Sales, but you’ll personally run the day-to-day execution – giving you autonomy, visibility to leadership, and the ability to directly influence revenue growth within a stable, growing organization.
Email & Lifecycle Marketing Specialist – Ecommerce (exp. req.) Responsibilities
Own email marketing strategy, automation, campaigns, QA, deployment and optimization
Build and refine lifecycle flows (welcome, post‑purchase, winback, reactivation)
Improve segmentation, deliverability, and list hygiene to increase engagement and revenue
Run A/B tests across subject lines, creative, CTAs, and cadence; translate results into next steps
Manage updates in the ecommerce CMS (products, landing pages, promotions)
Partner with Creative to develop email and ecommerce assets
Support merchandising and promotional calendars with timely campaign execution
Execute SEO basics: keyword tracking, on‑page updates, and content optimization
Monitor search performance and provide recommendations that support organic growth
Build dashboards and reports; translate data into actionable insights
Track spend and advise on budget allocation based on performance trends
Partner with Sales on B2B campaigns and enablement materials
Coordinate with internal and external teams to ensure campaigns align with business goals
Maintain compliance with privacy, data, and email regulations
Email & Lifecycle Marketing Specialist – Ecommerce (exp. req.) Qualifications
2+ years in digital marketing or ecommerce demand generation experience required
2+ years of email lifecycle marketing experience required
Experience managing ecommerce CMS platforms (BigCommerce/Shopify/Magento) required
Proficiency with analytics and reporting tools, and MS Office (Excel basics) required
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Salary: $80,000 - $100,000+ (DOE) + Bonus Eligible (based on Revenue Growth)
Job Type: Full-Time | Hybrid (3 days/week in office)
Typical Hours: Monday-Friday, 40 hours/week
Travel: Minimal
Start Date: ASAP
Sponsorship is not available
Email & Lifecycle Marketing Specialist – Ecommerce (exp. req.) Description Our client, a fast‑growing ecommerce division within a stable specialty hardware products company, is looking for a hands‑on marketer to own email lifecycle strategy and execution near Kansas City, MO. You’ll build, launch and optimize campaigns, flows, and segmentation that directly drive revenue and repeat purchases. This role is perfect for someone who loves working inside platforms, testing ideas, and turning data into performance wins. You’ll collaborate with Creative and Sales, but you’ll personally run the day-to-day execution – giving you autonomy, visibility to leadership, and the ability to directly influence revenue growth within a stable, growing organization.
Email & Lifecycle Marketing Specialist – Ecommerce (exp. req.) Responsibilities
Own email marketing strategy, automation, campaigns, QA, deployment and optimization
Build and refine lifecycle flows (welcome, post‑purchase, winback, reactivation)
Improve segmentation, deliverability, and list hygiene to increase engagement and revenue
Run A/B tests across subject lines, creative, CTAs, and cadence; translate results into next steps
Manage updates in the ecommerce CMS (products, landing pages, promotions)
Partner with Creative to develop email and ecommerce assets
Support merchandising and promotional calendars with timely campaign execution
Execute SEO basics: keyword tracking, on‑page updates, and content optimization
Monitor search performance and provide recommendations that support organic growth
Build dashboards and reports; translate data into actionable insights
Track spend and advise on budget allocation based on performance trends
Partner with Sales on B2B campaigns and enablement materials
Coordinate with internal and external teams to ensure campaigns align with business goals
Maintain compliance with privacy, data, and email regulations
Email & Lifecycle Marketing Specialist – Ecommerce (exp. req.) Qualifications
2+ years in digital marketing or ecommerce demand generation experience required
2+ years of email lifecycle marketing experience required
Experience managing ecommerce CMS platforms (BigCommerce/Shopify/Magento) required
Proficiency with analytics and reporting tools, and MS Office (Excel basics) required
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