Digital Marketing Specialist

Progressive Dental Marketing is looking for an analytical, creative, and driven Digital Marketing Specialist to join our team. This role is responsible for managing and optimizing paid media campaigns across Meta, Google Ads, and TikTok to drive qualified patient opportunities for dental practices across the country. You’ll work closely with our account management and sales team to execute high-performance campaigns at scale.

Key Responsibilities

Build, manage, and optimize paid campaigns in Meta Business Manager, Google Ads, and TikTok Ads Manager for multiple clients simultaneously, maintaining high quality and meeting tight deadlines.

Develop and scale Responsive Search Campaigns with high-quality creative, strong match types, and optimized ad extensions

Utilize bid strategies including portfolio bidding to achieve efficient cost-per-lead and conversion goals

Implement tracking and ensure campaign accuracy through Google Tag Manager and Google Analytics

Conduct ongoing performance analysis to make data-driven adjustments on budgets, bids, targets, and creative

Collaborate with web designers and account managers to ensure campaigns align with client goals and brand positioning

Create and iterate social creative in Canva, working from existing design frameworks to produce compelling ad graphics

Monitor lead quality and collaborate with internal teams to refine targeting and funnels

Stay informed on platform updates, industry trends, and performance best practices

Qualifications

3-5+ years experience managing paid media campaigns (agency experience preferred)

Hands-on experience in Meta Ads Manager & Google Ads (certifications a plus)

Familiarity with TikTok Ads Manager preferred

Strong knowledge of Canva and design fundamentals for social media creative

Strong analytical mindset — able to interpret data and pivot strategy

Excellent communication and time-management skills

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