Senior Manager, Advertising and Sponsorships
Adweek, Atlanta, GA, United States
We’re looking for a
Senior Manager, Advertising and Sponsorships
to lead advertising sales and sponsorship initiatives across ANDMORE's omnichannel wholesale marketplace platform. This role can work out of Atlanta, GA or High Point, NC. You will manage a team of Account Executives and ad sales administrative staff while driving revenue growth through strategic partnerships and advertising programs across our 20+ million square feet of premium event and showroom space in Atlanta, High Point, Las Vegas, and New York City. You will develop client relationships with furniture, home décor, gift, and apparel industry partners while overseeing campaign execution across physical markets, design centers, and digital channels.
In this role, you will lead a team to create multi-show advertising packages to incentivize longer-term commitments. Beyond traditional show-based placements, the role will explore and develop new monetization opportunities such as sponsored email campaigns, co-branded social content, and other activations leveraging our large database and audience reach. Additionally, there's opportunity to expand in-event sponsorships by aligning tenants with experiential touchpoints (e.g., happy hours) to create high-visibility brand moments that are both engaging and easily monetizable.
Responsibilities Advertising & Sponsorships
Implement a structured advertising and sponsorship sales framework to drive revenue growth
Lead a team to develop multi-show advertising and sponsorship packages to increase deal value and client retention
Develop pricing strategies for advertising packages across physical events, showrooms, and digital platforms
Review and approve advertising proposals and sponsorship agreements for markets in Atlanta, High Point, Las Vegas, and New York City
Leverage the company’s customer database and audience reach to attract and retain sponsors
Collaborate with Sales and Marketing to create new advertising and/or sponsorship products, including but not limited to: in-event experiences, in-app placements, sponsored digital content across owned or paid channels
Build strong relationships with key tenants and partners to align brand activations with their target audiences
Build and maintain relationships with key advertising clients and sponsors in the furniture, home décor, gift, and apparel industries
Monitor and optimize performance of advertising and sponsorship programs, using data to inform future packaging and pricing strategies
Team Leadership & Cross-Functional Collaboration
Manage and develop a team of Account Executives and ad sales administrators
Set sales targets and monitor team performance against revenue goals across all ANDMORE markets
Conduct regular one-on-ones and performance reviews with direct reports
Collaborate with market operations teams to ensure seamless ad delivery across physical and digital touchpoints
Train team on ANDMORE's omnichannel sales processes, CRM systems, and product knowledge
Candidate Profile
The ideal candidate is a results-oriented sales leader who combines team management expertise with deep wholesale industry knowledge to drive advertising revenue growth across omnichannel platforms.
Industry Expertise: Deep understanding of wholesale markets, tradeshows, or furniture/home/gift/apparel industry advertising and sponsorship dynamics
Team Development: Demonstrated success developing Account Executives with measurable performance improvements
Client Relationship Management: Strong ability to build and maintain enterprise-level client relationships within wholesale industry verticals
Omnichannel Knowledge: Experience selling across both physical events/showrooms and digital advertising platforms
Analytical Approach: Proficiency with CRM systems and ability to interpret sales data to identify growth opportunities and optimize team performance
Market Understanding: Knowledge of wholesale buyer-seller relationship dynamics and complex B2B sales cycles across multiple geographic markets
Cross-Functional Collaboration: Strong partnership skills working with operations, marketing, and executive teams to execute integrated advertising programs
Strategic Execution: Balances high-level revenue strategy with hands-on campaign oversight and team management responsibilities
Qualifications
Bachelor's degree in Marketing, Business, Communications, or related field
7+ years of advertising sales experience with 3+ years managing high-performing teams in B2B environments
Proficiency with CRM systems
Excellent presentation and negotiation abilities
Knowledge of both physical event marketing and digital advertising platforms
#J-18808-Ljbffr
Senior Manager, Advertising and Sponsorships
to lead advertising sales and sponsorship initiatives across ANDMORE's omnichannel wholesale marketplace platform. This role can work out of Atlanta, GA or High Point, NC. You will manage a team of Account Executives and ad sales administrative staff while driving revenue growth through strategic partnerships and advertising programs across our 20+ million square feet of premium event and showroom space in Atlanta, High Point, Las Vegas, and New York City. You will develop client relationships with furniture, home décor, gift, and apparel industry partners while overseeing campaign execution across physical markets, design centers, and digital channels.
In this role, you will lead a team to create multi-show advertising packages to incentivize longer-term commitments. Beyond traditional show-based placements, the role will explore and develop new monetization opportunities such as sponsored email campaigns, co-branded social content, and other activations leveraging our large database and audience reach. Additionally, there's opportunity to expand in-event sponsorships by aligning tenants with experiential touchpoints (e.g., happy hours) to create high-visibility brand moments that are both engaging and easily monetizable.
Responsibilities Advertising & Sponsorships
Implement a structured advertising and sponsorship sales framework to drive revenue growth
Lead a team to develop multi-show advertising and sponsorship packages to increase deal value and client retention
Develop pricing strategies for advertising packages across physical events, showrooms, and digital platforms
Review and approve advertising proposals and sponsorship agreements for markets in Atlanta, High Point, Las Vegas, and New York City
Leverage the company’s customer database and audience reach to attract and retain sponsors
Collaborate with Sales and Marketing to create new advertising and/or sponsorship products, including but not limited to: in-event experiences, in-app placements, sponsored digital content across owned or paid channels
Build strong relationships with key tenants and partners to align brand activations with their target audiences
Build and maintain relationships with key advertising clients and sponsors in the furniture, home décor, gift, and apparel industries
Monitor and optimize performance of advertising and sponsorship programs, using data to inform future packaging and pricing strategies
Team Leadership & Cross-Functional Collaboration
Manage and develop a team of Account Executives and ad sales administrators
Set sales targets and monitor team performance against revenue goals across all ANDMORE markets
Conduct regular one-on-ones and performance reviews with direct reports
Collaborate with market operations teams to ensure seamless ad delivery across physical and digital touchpoints
Train team on ANDMORE's omnichannel sales processes, CRM systems, and product knowledge
Candidate Profile
The ideal candidate is a results-oriented sales leader who combines team management expertise with deep wholesale industry knowledge to drive advertising revenue growth across omnichannel platforms.
Industry Expertise: Deep understanding of wholesale markets, tradeshows, or furniture/home/gift/apparel industry advertising and sponsorship dynamics
Team Development: Demonstrated success developing Account Executives with measurable performance improvements
Client Relationship Management: Strong ability to build and maintain enterprise-level client relationships within wholesale industry verticals
Omnichannel Knowledge: Experience selling across both physical events/showrooms and digital advertising platforms
Analytical Approach: Proficiency with CRM systems and ability to interpret sales data to identify growth opportunities and optimize team performance
Market Understanding: Knowledge of wholesale buyer-seller relationship dynamics and complex B2B sales cycles across multiple geographic markets
Cross-Functional Collaboration: Strong partnership skills working with operations, marketing, and executive teams to execute integrated advertising programs
Strategic Execution: Balances high-level revenue strategy with hands-on campaign oversight and team management responsibilities
Qualifications
Bachelor's degree in Marketing, Business, Communications, or related field
7+ years of advertising sales experience with 3+ years managing high-performing teams in B2B environments
Proficiency with CRM systems
Excellent presentation and negotiation abilities
Knowledge of both physical event marketing and digital advertising platforms
#J-18808-Ljbffr