Digital, Social & PR Manager
Cacique Foods, LLC., Irving, TX, United States
We are seeking a dynamic Digital, Social and PR Manager to elevate our brand presence across digital platforms, social media channels, and earned media. This role is ideal for a creative, strategic marketer who understands consumer behavior, food trends, and the fast‑paced nature of CPG brand building. You will lead the development and execution of high-impact digital and social content strategies, drive influencer and PR programs, and ensure consistent storytelling that strengthens brand equity, drives cultural relevance and business growth.
KEY RESPONSIBILITIES
Develop and execute a comprehensive social media strategy that aligns with strategic growth pillars to reach Cacique consumers
Manage the content calendar ensuring alignment with media campaigns, innovation launches, and cultural moments across platforms (Meta, TikTok, Pinterest, etc)
Monitor real time trends and identify proactive brand engagement opportunities
Partner with external agencies to execute cohesive strategy across all platforms (paid, owned, earned)
Ensure website content is current, optimized and aligned with brand voice and strategy
Build and manage influencer partnerships inclusive of contract negotiation, briefing and execution
Manage content creator partners to create brand-focused content including recipes, usage occasions, lifestyle storytelling, and seasonal/innovation campaigns
Identify & execute brand collaborations to drive brand relevance and support strategic initiatives (i.e., social media cross-promotions, event marketing, etc)
Monitor and respond to consumer comments, questions and direct messages, ensuring positive brand interaction
Align and engage with customer service team to ensure appropriate action is taken with consumer complaints
Monitor social listening dashboards to track sentiment and competitive activity
Develop and implement PR strategies as needed to increase brand visibility; providing insights and recommendations for integrated PR opportunities
Support trade shows and industry events
Analyze channel performance, optimize campaigns, and report on KPIs to drive continuous improvement on engagement, conversion and efficiency
QUALIFICATIONS & EDUCATION
Bachelors degree required in Marketing, Public Relations, Communications or related field
5+ years minimum experience in social media, PR, brand marketing at a CPG company, ideally in food
Excellent verbal and written communication and presentation skills; ability to lead and influence internal and external stakeholders
Experience with social media management platforms
Strong PC proficiency to include Microsoft Office Word, Excel, PowerPoint
Experience marketing to Hispanic or Multi-Cultural consumers a plus
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KEY RESPONSIBILITIES
Develop and execute a comprehensive social media strategy that aligns with strategic growth pillars to reach Cacique consumers
Manage the content calendar ensuring alignment with media campaigns, innovation launches, and cultural moments across platforms (Meta, TikTok, Pinterest, etc)
Monitor real time trends and identify proactive brand engagement opportunities
Partner with external agencies to execute cohesive strategy across all platforms (paid, owned, earned)
Ensure website content is current, optimized and aligned with brand voice and strategy
Build and manage influencer partnerships inclusive of contract negotiation, briefing and execution
Manage content creator partners to create brand-focused content including recipes, usage occasions, lifestyle storytelling, and seasonal/innovation campaigns
Identify & execute brand collaborations to drive brand relevance and support strategic initiatives (i.e., social media cross-promotions, event marketing, etc)
Monitor and respond to consumer comments, questions and direct messages, ensuring positive brand interaction
Align and engage with customer service team to ensure appropriate action is taken with consumer complaints
Monitor social listening dashboards to track sentiment and competitive activity
Develop and implement PR strategies as needed to increase brand visibility; providing insights and recommendations for integrated PR opportunities
Support trade shows and industry events
Analyze channel performance, optimize campaigns, and report on KPIs to drive continuous improvement on engagement, conversion and efficiency
QUALIFICATIONS & EDUCATION
Bachelors degree required in Marketing, Public Relations, Communications or related field
5+ years minimum experience in social media, PR, brand marketing at a CPG company, ideally in food
Excellent verbal and written communication and presentation skills; ability to lead and influence internal and external stakeholders
Experience with social media management platforms
Strong PC proficiency to include Microsoft Office Word, Excel, PowerPoint
Experience marketing to Hispanic or Multi-Cultural consumers a plus
#J-18808-Ljbffr